S/EI/41. Ethical, legal and regulatory differences between B2C and B2B sites

The paper examines the differences between B2B and B2C sites addressing the ethics of the e-business and discussing the legal and regulatory issues facing both forms of e-business.

C/EC/17. A comparison of the customer relationship strategies used in B2C and B2B markets

In order to compare the strategies used by B2C organisations and B2B organisations to manage their customer relationships, this paper has explored the techniques at the Debenhams group of stores and by Procter and Gamble. It has been found that technology has enabled both organisations to gain knowledge about its customers and subsequently to improve the quality of the service and product offer. The key differences are that consumer relationship building will tend to be less personal and unlikely to progress to the top of the loyalty ladder, as there are so many more customers, but organisations can aim to develop supporters and advocates of their offer; whereas B2B relationship building relies on developing close partnerships with their customers in order that they can both benefit from increased consumer sales. It has been found that customer referrals, endorsements and spreading the work are extremely important forms of consumer behaviour for a company. (Christopher et al: 2002; page 49)

P/EI/18. Cisco Systems

This paper answers the following questions, cased on the Cisco case study: What lessons can be learned from the way Cisco has developed the CCO system? How has technology impacted upon the way Cisco has developed the CCO system? How has the implementation of the CCO system affected Cisco's relationships with their customers? Would you recommend any changes to the way the system is currently operating?

P/M/12. E-Commerce via Internet: Ability to Influence Organisational Goals

P/EI/11. Electronic Commerce and its impact on business

Electronic Commerce has had significant impact on all aspects of a business. This report looks at how these impacts have had an effect on B2B e-commerce. Furthermore it specifically looks at how supply chain management, supplier empowerment and relationships and communications with suppliers and other business partners have changed.

P/EI/13. Analysis of B2B (business-to-business) e-commerce

This paper analyses the B2B e-commerce market, its advantages and disadvantages for the business, analysis of B2B e-commerce technology, analysis of B2B e-commerce market and future perspectives.