C/EI/55. Tesco Personal Finance: Online Insurance

The paper examines the marketing activities of Tesco Personal Finance focusing on the insurance product they offer in partnership with Royal Bank of Scotland. A study is conducted of how Tesco insurance currently addresses the issues of customer management and how this can be improved in the future. Comparisons are drawn with three companies considered to be Tesco's main competitors.

C/EI/40. e-CRM evaluation and comparison with CRM

The essay is based on comparing CRM and e-CRM. It could evaluate the e-CRM through its various implementations and results from the empirical analysis of results from different implementations.

C/M/479. Using CRM and e-CRM

The present paper discussed the value of CRM and e-CRM tools for contemporary customers and firms. The discussion shows various benefits for both business ventures such as retention, customer loyalty and increased yield. The paper highlights the contribution of marketing information system and e-marketing communication tools as the key enablers of contemporary CRM strategy.

E/M/150. E-relationship marketing tactics

The paper addresses the problems of relationship marketing (RM) discussing the concepts of trust, satisfaction, commitment, loyalty, etc. The methods of maintaining customer loyalty in electronic marketplaces are identified presenting examples of e-relationship marketing tactics.

P/EI/59. CRM in E-banking: literature review and case study of UK based e-bank ‘Egg

The paper examines the issues of customer relationship in Internet banking conducting a case study of the UK based e-bank ‘Egg. A review of literature on relationship marketing in banks is offered highlighting the reasons behind the preference of consumers for physical banks and arguing if it is possible to establish loyalty over the Internet. Eggs practices are analysed in light of the reported theories; recommendations are made to improve the banks CRM.

P/EI/25. Identify what you consider to be the major differences between, and future trends of, ECRM and CRM. Can ECRM and CRM be implemented in isolation from one another?

This paper analyses the major differences between, and future trends of, ECRM and CRM and whether ECRM and CRM can be implemented in isolation from one another.

P/EI/24. Discuss the phases of evolution of ECRM from Mass Marketing through to Permission Marketing, using practical examples to highlight the benefits and disadvantages of each.

This paper discusses the evolution of ECRM (electronic customer relationship management) from mass marketing through to permission marketing and analyses the concepts of mass marketing, market segmentation, relationship marketing, one-to-one marketing and permission marketing.

P/M/34. MBA Dissertation. The integration of e-business to facilitate customer relationship marketing.

This dissertation is analysing the high - end clothing retail industry and how the companies can use integrated E - Business solutions to make their relationship marketing more effective and get closer to the their customers. The research was done by using primary research tools including questionnaires to the two focus groups and secondary research by using books and journals.