The dissertation examines the reasons why consumers click or do not click on banner advertising. A critical review of literature on the effectiveness of banner advertising is presented; a comprehensive pilot study is conducted using secondary and primary research data obtained from a questionnaire distributed among 200 respondents. Conclusions are made about the distaste of consumers for banner ads. Recommendations are suggested about the ways in which banner ads can encourage consumers to click on them.
The dissertation addresses the issues of Information Systems (IS) security in banking practices examining security measures adopted by financial institutions to prevent unauthorised access to sensitive information. The review of literature touches on the features and types of IS, the functions and benefits of IS in banking, IS structure, the evolution of online banking, Electronic Data Interchange (EDI), etc. The methods of primary and secondary research are described justifying the choice of the research approach. Characteristics of an effective IS are identified; security measures used by financial institutions in the banking industry are explored. Conclusions are made about the value and limitations of the research.
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