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(2008, 8500 words)
The dissertation examines the effects of Cambodia's accession to the World Trade Organization (WTO) on its textiles and apparel industry considering them from the economic, labour and welfare perspectives. The impact of quotas elimination under the legislation of WTO is explored describing the increase of competition in Cambodian textile and apparel manufacturing (TAM) industry. The research draws on secondary data provided in the review of literature that touches upon WTO policy and regulations including trade liberalization, the Agreement on Textiles and Clothing (ATC), Multi-Fibre Arrangement (MFA), etc. Conclusions are made about the relative success of Cambodia in coping with WTO accession in economic and labour terms, but the potentially mixed results in welfare terms.
(2007, 13 400 words)
The dissertation reports on the performance of Tesco supermarket comparing their supply chain management (SCM) in the UK and in Thailand. Background information on Tesco's international operations is presented; research methodology is described as the interpretive approach and qualitative analysis of the secondary data including Tesco group documents. Literature is reviewed on the features of the retailing industry under globalisation, UK retail market characteristics, culture theories, supply chain operations, etc. Case studies of collaborative relationships in SCM are presented. Conclusions are made about the effectiveness of Tesco's SCM strategies suggesting recommendations to improve their quality of service.
(2007, 14 600 words)
The dissertation examines how Turkey was affected by its accession to the World Trade Organization (WTO). The literature review touches on the multilateral trading system, WTO, GATT, the factors influencing international trade, strategic trade policy, trade liberalization, etc. The research is carried out in the interpretivist paradigm using a case study approach. Conclusions are made about the economic, employment and welfare-based effects of Turkey's accession to WTO, such as GNP, entrepreneurial activity, unemployment rates, education and healthcare provision.
(2008, 10 000 words)
The basic aim of this dissertation is to investigate the dynamics of brand building and loyalty in the emerging economies. The specific research objectives for this project are to analyze the industry in which multinationals operate and evaluate the branding implications for various segments of these companies in context of the industry life cycle; to appraise critically the relevant brand building strategies in context of appropriate literature; and to formulate a brand building framework for multinational corporations operating in the emerging economies. The dissertation has used case study of electronics industry in China with case organizations Panasonic and Haier for the purpose of analysis. The methodology used is threefold i.e. case studies, semi-structured interviews, and secondary data collection. Proposal matching this dissertation is also available on our website under the name: C/B/934. Proposal: Brand Building and Loyalty for Multinational Corporations
(2008, 10 000 words and 1500 words)
The basic aim of this dissertation is to investigate the dynamics of brand building and loyalty in the emerging economies. The specific research objectives for this project are to analyze the industry in which multinationals operate and evaluate the branding implications for various segments of these companies in context of the industry life cycle; to appraise critically the relevant brand building strategies in context of appropriate literature; and to formulate a brand building framework for multinational corporations operating in the emerging economies. The dissertation has used case study of electronics industry in China with case organizations Panasonic and Haier for the purpose of analysis. The methodology used is threefold i.e. case studies, semi-structured interviews, and secondary data collection. Proposal for this dissertation is enclosed.
(2008, 1500 words)
The scope of this research is to investigate the dynamics of brand loyalty and brand building for multi-national corporations in emerging economies. The proposal includes an initial review of literature surrounding debate on localization and standardization of brand building and loyalty within multinationals; methodology comprising case studies, secondary data, and semi structured interviews; research ethics; techniques for data analysis; and potential outcomes. Dissertation matching this proposal is also available on our website under the name: C/B/932. Dissertation. Brand Building and Loyalty in Emerging Economies for Multinational Companies
(2007, 1700 words)
The paper proposes to examine customer loyalty in cross-cultural context. A review of academic literature is presented covering the theory of customer loyalty, relationship marketing and service quality with the focus on the mobile telecommunications market. The paper proposes to investigate the antecedents of customer loyalty for Nigerian and UK mobile phone subscribers.
(2008, 10 000 words)
This dissertation examines how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, it focuses on the case of Western mobile phone handset providers – Motorola, Nokia, and Sony Ericsson – in the Chinese market. The dissertation would be particularly useful for anyone interested in the strategic management, innovation management, and knowledge management literature, as well as that relating to market entry modes, especially in the context of China. It would also be useful for those wanting to draw on historic, case study research as a methodological approach. Proposal matching this dissertation is also available on our website under the name: C/B/880. Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Western Mobile Phone Handset Providers in the Chinese Market.
(2008, 10 000 + 1900 words)
This dissertation examines how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, it focuses on the case of Western mobile phone handset providers – Motorola, Nokia, and Sony Ericsson – in the Chinese market. The dissertation would be particularly useful for anyone interested in the strategic management, innovation management, and knowledge management literature, as well as that relating to market entry modes, especially in the context of China. It would also be useful for those wanting to draw on historic, case study research as a methodological approach. Proposal is available in the appendix.
(2008, 1900 words)
This proposal puts forward the case to examine how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, the dissertation proposal focuses on the case of Western mobile phone handset providers – Motorola, Nokia, and Sony Ericsson – in the Chinese market. Dissertation matching this proposal is also available on our website under the name: C/B/878. Dissertation. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Motorola, Nokia, and Sony Ericsson in the Chinese Market.
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