|
(2008, 2200 words)
The paper offers a dissertation proposal suggesting a study of the relationship between corporate governance, business ethics and financial performance amongst public companies in the UK. A brief review of related literature is presented; the use of qualitative research rather than the traditionally used quantitative research is suggested, including interviews with corporate boards and managers, institutional investors, and members of the public.
(2008, 2200 words)
The paper is a part of a research proposal into the sustainable development (SD) of Marks and Spencer (M&S). The sections presented in this paper cover the literature review on the role of SD for organisations, SD models, TQM, etc. The research design is described outlining the methods of prospective research and data analysis.
(2008, 12 100 words)
The dissertation investigates the concept of social corporate responsibility (CSR) presenting its definitions and reviewing literature on the relationship between corporate reputation and CSR, corporate image management, the influence of image on consumer attitudes towards the company, etc. CSR issues are discussed in the context of the UK hospitality industry. Research approaches are based on secondary data and primary data obtained through structured questionnaires and interviews. Conclusions are made about the optimal relation between the customers' CSR beliefs and the manager's anticipation of these beliefs. The importance of CSR for today's' enterprises is highlighted.
(2008, 10 000 words)
The basic aim of this dissertation is to investigate the dynamics of brand building and loyalty in the emerging economies. The specific research objectives for this project are to analyze the industry in which multinationals operate and evaluate the branding implications for various segments of these companies in context of the industry life cycle; to appraise critically the relevant brand building strategies in context of appropriate literature; and to formulate a brand building framework for multinational corporations operating in the emerging economies. The dissertation has used case study of electronics industry in China with case organizations Panasonic and Haier for the purpose of analysis. The methodology used is threefold i.e. case studies, semi-structured interviews, and secondary data collection. Proposal matching this dissertation is also available on our website under the name: C/B/934. Proposal: Brand Building and Loyalty for Multinational Corporations
(2008, 10 000 words and 1500 words)
The basic aim of this dissertation is to investigate the dynamics of brand building and loyalty in the emerging economies. The specific research objectives for this project are to analyze the industry in which multinationals operate and evaluate the branding implications for various segments of these companies in context of the industry life cycle; to appraise critically the relevant brand building strategies in context of appropriate literature; and to formulate a brand building framework for multinational corporations operating in the emerging economies. The dissertation has used case study of electronics industry in China with case organizations Panasonic and Haier for the purpose of analysis. The methodology used is threefold i.e. case studies, semi-structured interviews, and secondary data collection. Proposal for this dissertation is enclosed.
(2008, 1500 words)
The scope of this research is to investigate the dynamics of brand loyalty and brand building for multi-national corporations in emerging economies. The proposal includes an initial review of literature surrounding debate on localization and standardization of brand building and loyalty within multinationals; methodology comprising case studies, secondary data, and semi structured interviews; research ethics; techniques for data analysis; and potential outcomes. Dissertation matching this proposal is also available on our website under the name: C/B/932. Dissertation. Brand Building and Loyalty in Emerging Economies for Multinational Companies
(2008, 2500 words)
The paper is a research proposal into the contribution of core competencies (CC) to the success of low-cost airlines, particularly, easyJet. The background and the academic context of the research are presented highlighting the CC of easyJet and low-cost airlines. Research objectives are outlined; research approaches, design and methods of data collection are described; the issues of the validity and ethics of the study are considered; the timetable and resources are defined.
(2007, 2700 words)
The paper proposes an investigation into the creation of value for shareholders in the Saudi Arabian banking system. It explores the rationale of the study, presents a review of literature related to the topic, outlines the aims and objectives of the research, identifies the research methods and presents the structure of the prospective paper highlighting its ethical issues.
(2008, 10 000 words + 1500 words)
This dissertation examined the motivations, advantages and disadvantages surrounding the practice of outsourcing. In so doing, the dissertation highlighted how these motivations, advantages and disadvantages varied considerably depending on the type of outsourcing arrangement: out-tasking, functional sourcing, vertical sourcing, and integrating outsourcing. The research showed how the future of outsourcing lies mainly in the use of e-marketplaces. As such, primary research was conducted to examine how these e-marketplaces enable firms to engage in outsourcing. More specifically, the research examined the risks and rewards from using e-marketplaces as an outsourcing platform. In the literature review, each of the main types of outsourcing were identified and discussed in detail. The research approach adopted was then highlighted, in terms of the research philosophy adopted, case study approach used, and research methods employed. Descriptive and inferential statistics were used to identify some of the choices that firms face when engaging in outsourcing. From this research it was possible to identify how e-marketplaces minimised buyer's risks whilst increasing their potential rewards.
(2008, 1500 words)
This proposal puts forward the case to examine the motivations, advantages and disadvantages surrounding the practice of outsourcing. In so doing, the dissertation proposal highlights how these motivations, advantages and disadvantages vary considerably depending on the type of outsourcing arrangement: out-tasking, functional sourcing, vertical sourcing, and integrating outsourcing. The proposal highlights how the future of outsourcing lies mainly in the use of e-marketplaces and suggests primary research methods to investigate how these e-marketplaces enable firms to engage in outsourcing whilst minimising their risk and maximising the potential benefits. Dissertation matching this proposal is also available on our website under the name: C/B/868. Dissertation. Outsourcing.
Page 1>Page 2>Page 3>Page 4>Page 5>Page 6>
|
