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(2008, 12 200 words)
The dissertation investigates the perceptions and attitudes of motor customers toward motor brands with the focus on the awareness of the Mercedes brand. Literature is reviewed to assess the positioning of Mercedes brand in the consumer mind as compared to that of the company's competing brands. Strategies are developed to build a strong brand in the future. The methods of research include direct collection of primary data through focus group interviews and the collection of secondary data from the Internet, journal articles, textbooks and newspapers. Research results, data analysis, conclusions, recommendations, research limitations and topics for further research are provided.
(2007, 26 000 words)
The dissertation investigates the application of integrated marketing communication (IMC) in MAK Polyplast Pvt. Ltd operating in the Indian plastic packaging (PP) market. Information is provided about the company's background, the features of the PP industry and market, the process of thermoforming, etc. The review of literature touches on the theory of IMC, the features of B2B markets, etc. The methods of research include primary data collection through interviews. Internal and external research findings are presented assessing the perceptions of IMC at MAK by customers, industry specialists and the marketing team. Recommendations are suggested about the future action plan for MAK with the focus on IMC.
(2006, 36 300 words)
The dissertation investigates integrated marketing communications (IMC) at Accenture, a business consultancy, IT services and outsourcing company. An overview of the company and the industry is provided; literature is reviewed on the theory of IMC and branding identifying the IMC tools, their aims, parameters, etc. Research is conducted into the IMC application in Accenture using the methods of secondary and primary data collection through interviews. The findings of the study are discussed suggesting recommendations about the communications strategy of Accenture.
(2008, 5500 words)
The dissertation looks at the importance of service quality (SQ) management for retail banks offering a critical assessment of the way service quality is managed in Halifax. The review of literature touches on SQ definitions, the relationship between SQ and company performance, the role of SQ in developing of long-term relationships with customers, the features of relationship marketing, etc. The research is based on the interpretative philosophical approach using inductive reasoning, and triangulating analysis of secondary data and primary data obtained through observation and interviews. Conclusions are made about the possibility of business process reengineering in Halifax in the future. Proposal matching this dissertation is also available on our website under the name: C/M/728. Proposal. Service quality management in Halifax
(2008, 5500 words + 950 words)
The dissertation looks at the importance of service quality (SQ) management for retail banks offering a critical assessment of the way service quality is managed in Halifax. The review of literature touches on SQ definitions, the relationship between SQ and company performance, the role of SQ in developing of long-term relationships with customers, the features of relationship marketing, etc. The research is based on the interpretative philosophical approach using inductive reasoning, and triangulating analysis of secondary data and primary data obtained through observation and interviews. Conclusions are made about the possibility of business process reengineering in Halifax in the future. Proposal for this dissertation is provided at the end.
(2007, 950 words)
The paper proposes research into the approach of Halifax Bank to managing service quality. Research aims and objectives are established; a brief literature review is presented touching on the purposes and benefits of effective service quality management. Research design and methods are outlined. Dissertation matching this proposal is also available on our website under the name: C/M/726. Dissertation. Service quality management in Halifax.
(2007, 14 200 words)
The dissertation investigates the effects of UK advertising campaigns launched by the British Heart Foundation (BHF) and the National Health Service (NHS), examining the awareness of the British public of heart diseases caused by smoking. Literature is reviewed on the causes of heart disease, media anti-smoking campaigns including 'shock tactics', communication process achieved through advertising, social and environmental issues addressed by the media, etc. Secondary research is combined with primary research conducted through questionnaires and a focus group study. Conclusions are made about the effectiveness of the anti-smoking campaigns. Recommendations are suggested about the ways to raise the issue of heart disease amongst UK smokers.
(2008, 3600 words)
The paper offers a research proposal into the impact of loyalty programs (e.g. club cards) on brand perceptions and attitudes of customers towards food retail brands (e.g. supermarkets). The paper discusses the background and rationale of the project, presents the aims and objectives, suggests a possible literature review, and outlines the research methods, the project timetable and resources.
(2008, 2400 words)
The paper offers a research proposal into the key success factors of video games known as massively multiplayer online (MMO) games describing the notion of MMO and offering a study of consumer behaviour related to MMO games. Research aims are identified; a brief review of literature on the marketing mix theory is supplied; the plan of the research is outlined.
(2008, 10 000 words)
The basic aim of this dissertation is to investigate the dynamics of brand building and loyalty in the emerging economies. The specific research objectives for this project are to analyze the industry in which multinationals operate and evaluate the branding implications for various segments of these companies in context of the industry life cycle; to appraise critically the relevant brand building strategies in context of appropriate literature; and to formulate a brand building framework for multinational corporations operating in the emerging economies. The dissertation has used case study of electronics industry in China with case organizations Panasonic and Haier for the purpose of analysis. The methodology used is threefold i.e. case studies, semi-structured interviews, and secondary data collection. Proposal matching this dissertation is also available on our website under the name: C/B/934. Proposal: Brand Building and Loyalty for Multinational Corporations
(2008, 10 000 words and 1500 words)
The basic aim of this dissertation is to investigate the dynamics of brand building and loyalty in the emerging economies. The specific research objectives for this project are to analyze the industry in which multinationals operate and evaluate the branding implications for various segments of these companies in context of the industry life cycle; to appraise critically the relevant brand building strategies in context of appropriate literature; and to formulate a brand building framework for multinational corporations operating in the emerging economies. The dissertation has used case study of electronics industry in China with case organizations Panasonic and Haier for the purpose of analysis. The methodology used is threefold i.e. case studies, semi-structured interviews, and secondary data collection. Proposal for this dissertation is enclosed.
(2008, 1500 words)
The scope of this research is to investigate the dynamics of brand loyalty and brand building for multi-national corporations in emerging economies. The proposal includes an initial review of literature surrounding debate on localization and standardization of brand building and loyalty within multinationals; methodology comprising case studies, secondary data, and semi structured interviews; research ethics; techniques for data analysis; and potential outcomes. Dissertation matching this proposal is also available on our website under the name: C/B/932. Dissertation. Brand Building and Loyalty in Emerging Economies for Multinational Companies
(2008, 2500 words)
The paper presents a research proposal aiming to investigate the influence of brand management on perception, attitude, and behaviour of customers conducting a case study of ING Direct UK. The research aim and objectives are outlined; the methods of research are described including the use of focus group interview as a primary research method of data collection. The details on a sampling plan and research solutions are provided.
(2007, 3000 words)
The paper is a project proposal to research the impact of marketing on brand perceptions of customers. The background and rationale of the project are discussed outlining its aims and objectives, suggesting a possible literature review, describing the research methods and presenting the project timetable and resources.
(2007, 8500 words)
The dissertation examines the implications of anti-smoking advertisement on smokers assessing the effectiveness of anti-smoking advertisements, the effects of negative advertisements on smokers, the perception and attitude of smokers towards anti-smoking adverts, etc. The research includes primary methods (focus group interviews, questionnaires) and secondary methods of related literature analysis. Conclusions are made about the main factors that influence smoking habits, particularly among young people, and the perception of tobacco advertisements.
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