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(2008, 18 000 words)
The dissertation examines the growth of online services in the Chinese tourism industry focusing on the impact of e-commerce on consumer behaviour. Literature is reviewed on the issues of tourism and e-commerce in China, the technology acceptance model (TAM), etc. The methods of research include interviews, observation and questionnaires to understand the factors behind the use of tourism websites and the systems of online hotel room booking in China. Conclusions are made about the adaptation of the Chinese tourist industry to the online environment. Recommendations are suggested to Chinese tourist agencies using online services.
(2008, 9000 words)
The dissertation investigates the motives behind the online buying behaviour. Literature is reviewed on the theories of motivation identifying the key drivers of buying behaviour and the barriers to buying online. The methods of the research are described including qualitative and quantitative approaches to secondary and primary data obtained through interviews and questionnaires. Primary research findings are analysed; conclusions are made about the motivations, drivers and barriers for consumers shopping online. Recommendations are suggested about further research into consumer trust online. Proposal matching this dissertation is also available on our website under the name: S/EI/48. Proposal. What motivates consumers to buy products and services online?
(2006, 550 words)
The paper offers a research proposal into the factors influencing UK consumers to buy products and services online. Research aims and objectives are identified; a literature review is suggested; the methods of the research are described. Dissertation, matching this proposal is also available on our website under the name: S/EI/48. Proposal. What motivates consumers to buy products and services online?
(2008, 1100 words, 550 words, 9000 words & 19 slides)
The dissertation investigates the motives behind the online buying behaviour. Literature is reviewed on the theories of motivation identifying the key drivers of buying behaviour and the barriers to buying online. The methods of the research are described including qualitative and quantitative approaches to secondary and primary data obtained through interviews and questionnaires. Primary research findings are analysed; conclusions are made about the motivations, drivers and barriers for consumers shopping online. Recommendations are suggested about further research into consumer trust online. Interim report, proposal and presentation are also provided with this dissertation.
(2006, 37 500 words)
The dissertation investigates the toolkits of e-Marketing and the J2EE technologies used for their development. The review of literature touches on the concept of e-marketing, the existing types of e-Marketing strategies in registration, link tools, search engines, graphic creation, etc. highlighting their benefits and limitations. Common software process models are described and analysed; the stages of development, system architecture and design of the MoneyGenerator e-Marketing toolkit are explored reporting on the process of its implementation and testing. Conclusions are made evaluating the e-mail marketing tools and the possibilities of extending their functionality. This dissertation additionally provides source code and database.
(2008, 2100 words)
The paper offers a proposal to develop an e-commerce plan for a business called 'Proud Plus' (PP) describing their business model, identifying opportunities for using sell-side commerce, and addressing the issues of e-marketing, e-strategy, e-tailing, customer relationship management (CRM), etc. The Five Stage model by Quelch and Klein is reviewed and applied to the PP case. The benefits of implementing the CRM solution for PP future development are outlined.
(2008, 10 000 words)
This study aims to examine how e-commerce and e-business affects small and medium businesses. This research employed a questionnaire as the main research method to obtain primary data. This is the first step of research to gain a better understanding of small and medium-sized firms' managers' attitude towards electronic marketing. The analysis of this research focused on several aspects of perception and attitude toward the utilising of technology and electronic marketing which are based either on theory or practice. This is to identify the effect of digital marketing and its impact on management practice in small and medium-sized firms. This leads to the analysis of successful marketing in the digital age to gain trust and increase sales from digital direct marketing in the future. The factors that influence managers of small and medium-sized firms to use technology and electronic marketing as a business solution are examined. The strategies to increase trust and usage of online service and digital direct marketing is also evaluated along with the analysis of possible solutions that small and medium-sized firms can adopt to increase the usage and trust of customers in the future. Proposal matching this dissertation is also available on our website under the name: C/B/808. Proposal. How Electronic Business Affects Small- and Medium-Sized Firms
(2008, 10 000 words + 1500 words)
This study aims to examine how e-commerce and e-business affects small and medium businesses. This research employed a questionnaire as the main research method to obtain primary data. This is the first step of research to gain a better understanding of small and medium-sized firms' managers' attitude towards electronic marketing. The analysis of this research focused on several aspects of perception and attitude toward the utilising of technology and electronic marketing which are based either on theory or practice. This is to identify the effect of digital marketing and its impact on management practice in small and medium-sized firms. This leads to the analysis of successful marketing in the digital age to gain trust and increase sales from digital direct marketing in the future. The factors that influence managers of small and medium-sized firms to use technology and electronic marketing as a business solution are examined. The strategies to increase trust and usage of online service and digital direct marketing is also evaluated along with the analysis of possible solutions that small and medium-sized firms can adopt to increase the usage and trust of customers in the future. Proposal for this dissertation is presented in the appendix.
(2008, 1500 words)
This study aims to examine the issues raised by digital marketing, focusing on the impact of electronic business on the business operations of small and medium-sized firms. The data used in this research was obtained by performing a focus-group interview with eight managers of small and medium-sized firms. It can be assumed that small and medium-sized firms employ the use of technology and electronic marketing because of faster business operation management, low-cost operation and competitive advantage. Dissertation matching this proposal is also available on our website under the name: C/B/806. Dissertation. How does e-commerce and e-business affect small and medium businesses?
(2007, 1500 words)
This paper is a project proposal for understanding online shopping, particularly, consumer motivations and potential future patterns. The paper discusses the background and rationale of the project, presents the aims and objectives, discusses possible literature review, and presents the research methods and also the project timetable and resources. Dissertation matching this proposal is also available on our website under the name: C/B/799. Dissertation. Online Shopping
(2007, 10 000 words + 1500 words)
This dissertation seeks to understand the key consumer motivations for online shopping and how these are impacting the development of the online channel, and to understand the emerging trends for online shopping, and how the online shopping distribution channel will develop. The paper starts off with the research aims and objectives, and research rationale. The paper continues with the literature review, and then the methodology in conducting primary research. The results of the primary and secondary research are then presented. The research limitations, timetable, resources and ethical considerations are the discussed before the paper ends with the conclusions and recommendations. Proposal for this dissertation is provided in the appendix.
(2007, 10 000 words)
This paper seeks to understand the key consumer motivations for online shopping and how these are impacting the development of the online channel, and to understand the emerging trends for online shopping, and how the online shopping distribution channel will develop. The paper starts off with the research aims and objectives, and research rationale. The paper continues with the literature review, and then the methodology in conducting primary research. The results of the primary and secondary research are then presented. The research limitations, timetable, resources and ethical considerations are the discussed before the paper ends with the conclusions and recommendations. Proposal matching this dissertation is also available on our website under the name: C/B/801. Proposal. Online Shopping
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