C/B/878. Dissertation. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Motorola, Nokia, and Sony Ericsson in the Chinese Market

This dissertation examines how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, it focuses on the case of Western mobile phone handset providers – Motorola, Nokia, and Sony Ericsson – in the Chinese market. The dissertation would be particularly useful for anyone interested in the strategic management, innovation management, and knowledge management literature, as well as that relating to market entry modes, especially in the context of China. It would also be useful for those wanting to draw on historic, case study research as a methodological approach. Proposal matching this dissertation is also available on our website under the name: C/B/880. Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Western Mobile Phone Handset Providers in the Chinese Market.

C/B/879. Dissertation + Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Motorola, Nokia, and Sony Ericsson in the Chinese Market

This dissertation examines how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, it focuses on the case of Western mobile phone handset providers – Motorola, Nokia, and Sony Ericsson – in the Chinese market. The dissertation would be particularly useful for anyone interested in the strategic management, innovation management, and knowledge management literature, as well as that relating to market entry modes, especially in the context of China. It would also be useful for those wanting to draw on historic, case study research as a methodological approach. Proposal is available in the appendix.

C/B/880. Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Western Mobile Phone Handset Providers in the Chinese Market

This proposal puts forward the case to examine how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, the dissertation proposal focuses on the case of Western mobile phone handset providers – Motorola, Nokia, and Sony Ericsson – in the Chinese market. Dissertation matching this proposal is also available on our website under the name: C/B/878. Dissertation. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Motorola, Nokia, and Sony Ericsson in the Chinese Market.

C/B/881. Dissertation. Innovation and Knowledge Management as a Source of Competitive Advantage

This dissertation examines how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, it examines how firms have used innovation and knowledge management to achieve competitive advantage in a wide number of contexts and countries. After the research aims and objectives are set out, the dissertation presents a critical literature review of the strategic management, innovation management, and knowledge management literatures, as well as that relating to an international business environment. The methodology chapter sets out the collective case study approach that is adopted, drawing on a number of organisations in different industries to highlight the use of knowledge and innovation in achieving competitive advantage. The cases are then analysed from a firm and national level. Proposal matching this dissertation is also available on our website under the name: C/B/883. Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage.

C/B/882. Dissertation + Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage

This dissertation examines how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, it examines how firms have used innovation and knowledge management to achieve competitive advantage in a wide number of contexts and countries. After the research aims and objectives are set out, the dissertation presents a critical literature review of the strategic management, innovation management, and knowledge management literatures, as well as relating to an international business environment. The methodology chapter sets out the collective case study approach that is adopted, drawing on a number of organisations in different industries to highlight the use of knowledge and innovation in achieving competitive advantage. The cases are then analysed from a firm and national level. Proposal is presented in the appendix.

C/B/883. Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage

This dissertation proposal puts forward the case to examine how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, the dissertation proposal focuses on examining a number of TNCs, including Amazon, Motorola, Nokia, Sony Ericsson, and Toyota, across a wide number of international markets. Dissertation matching this proposal is also available on our website under the name: C/B/881. Dissertation. Innovation and Knowledge Management as a Source of Competitive Advantage.

C/B/868. Dissertation. Outsourcing

This dissertation examined the motivations, advantages and disadvantages surrounding the practice of outsourcing. In so doing, the dissertation highlighted how these motivations, advantages and disadvantages varied considerably depending on the type of outsourcing arrangement: out-tasking, functional sourcing, vertical sourcing, and integrating outsourcing. The research showed how the future of outsourcing lies mainly in the use of e-marketplaces. As such, primary research was conducted to examine how these e-marketplaces enable firms to engage in outsourcing. More specifically, the research examined the risks and rewards from using e-marketplaces as an outsourcing platform. In the literature review, each of the main types of outsourcing were identified and discussed in detail. The research approach adopted was then highlighted, in terms of the research philosophy adopted, case study approach used, and research methods employed. Descriptive and inferential statistics were used to identify some of the choices that firms face when engaging in outsourcing. From this research it was possible to identify how e-marketplaces minimised buyer's risks whilst increasing their potential rewards. Proposal matching this dissertation is also available on our website under the name: C/B/870. Proposal. Outsourcing.

C/B/809. Dissertation. Strategic Management in Family Businesses

The dissertation investigates the features of strategic business management by family business owners. The review of academic literature touches upon the theory of strategic management, the issues of family businesses, small and medium enterprises (SME), etc. A hypothesis is developed about the relationship between the firm's recognition of the importance of strategic management and their actual intention to use it. Research methods include primary data analysis obtained through questionnaires, surveys and tests, and the analysis of secondary sources, both qualitative and quantitative. Conclusions are made about the correlation between business requirements and the interests of family related stakeholders in strategic planning.

C/B/806. Dissertation. How does e-commerce and e-business affect small and medium businesses?

This study aims to examine how e-commerce and e-business affects small and medium businesses. This research employed a questionnaire as the main research method to obtain primary data. This is the first step of research to gain a better understanding of small and medium-sized firms' managers' attitude towards electronic marketing. The analysis of this research focused on several aspects of perception and attitude toward the utilising of technology and electronic marketing which are based either on theory or practice. This is to identify the effect of digital marketing and its impact on management practice in small and medium-sized firms. This leads to the analysis of successful marketing in the digital age to gain trust and increase sales from digital direct marketing in the future. The factors that influence managers of small and medium-sized firms to use technology and electronic marketing as a business solution are examined. The strategies to increase trust and usage of online service and digital direct marketing is also evaluated along with the analysis of possible solutions that small and medium-sized firms can adopt to increase the usage and trust of customers in the future. Proposal matching this dissertation is also available on our website under the name: C/B/808. Proposal. How Electronic Business Affects Small- and Medium-Sized Firms

C/B/807. Dissertation + Proposal. How does e-commerce and e-business affect small and medium businesses?

This study aims to examine how e-commerce and e-business affects small and medium businesses. This research employed a questionnaire as the main research method to obtain primary data. This is the first step of research to gain a better understanding of small and medium-sized firms' managers' attitude towards electronic marketing. The analysis of this research focused on several aspects of perception and attitude toward the utilising of technology and electronic marketing which are based either on theory or practice. This is to identify the effect of digital marketing and its impact on management practice in small and medium-sized firms. This leads to the analysis of successful marketing in the digital age to gain trust and increase sales from digital direct marketing in the future. The factors that influence managers of small and medium-sized firms to use technology and electronic marketing as a business solution are examined. The strategies to increase trust and usage of online service and digital direct marketing is also evaluated along with the analysis of possible solutions that small and medium-sized firms can adopt to increase the usage and trust of customers in the future. Proposal for this dissertation is presented in the appendix.

C/B/808. Proposal. How Electronic Business Affects Small- and Medium-Sized Firms

This study aims to examine the issues raised by digital marketing, focusing on the impact of electronic business on the business operations of small and medium-sized firms. The data used in this research was obtained by performing a focus-group interview with eight managers of small and medium-sized firms. It can be assumed that small and medium-sized firms employ the use of technology and electronic marketing because of faster business operation management, low-cost operation and competitive advantage. Dissertation matching this proposal is also available on our website under the name: C/B/806. Dissertation. How does e-commerce and e-business affect small and medium businesses?

C/B/852. Dissertation. Do Mergers and Acquisition Always Bring the Desired Effects?

The main aim of this dissertation is to understand the dynamics of major variables that impact on the success of merger and acquisition across industries from a corporate strategic perspective. The aim has further been divided into specific objectives that include: to understand the dynamics of major variables that impact on the success of merger and acquisition across industries from a corporate strategic perspective; to highlight the corporate strategy in achieving desired results from M&A activities; and in the light of the analysis, develop strategic recommendations for companies that are considering M&A strategy to achieve desired effects. The dissertation includes the following chapters: introduction, literature review, methodology, analysis and findings, and conclusions and recommendations. This dissertation analyses the following mergers: Hewlett-Packard and Apollo, British Petroleum and Amoco, NatWest and Royal Bank of Scotland, Glaxo Wellcome and SmithKline Beecham, Halifax and Bank of Scotland, Banco Santander and Abbey and Boots and Alliance Unichem. Proposal matching this dissertation is also available on our website under the name: C/B/854. Proposal: Do Mergers and Acquisition Always Bring the Desired Effects?

C/B/853. Dissertation + Proposal. Do Mergers and Acquisition Always Bring the Desired Effects?

The main aim of this dissertation is to understand the dynamics of major variables that impact on the success of merger and acquisition across industries from a corporate strategic perspective. The aim has further been divided into specific objectives that include: to understand the dynamics of major variables that impact on the success of merger and acquisition across industries from a corporate strategic perspective; to highlight the corporate strategy in achieving desired results from M&A activities; and in the light of the analysis develop strategic recommendations for companies that are considering M&A strategy to achieve desired effects The dissertation includes the following chapters: introduction, literature review, methodology, analysis and findings, and conclusions and recommendations. This dissertation analyses the following mergers: Hewlett-Packard and Apollo, British Petroleum and Amoco, NatWest and Royal Bank of Scotland, Glaxo Wellcome and SmithKline Beecham, Halifax and Bank of Scotland, Banco Santander and Abbey and Boots and Alliance Unichem. Proposal for this dissertation is provided in the appendix.

C/B/854. Proposal: Do Mergers and Acquisition Always Bring the Desired Effects?

The main aim of this proposed project is to understand the dynamics of major variables that impact on the success of merger and acquisition across industries from a corporate strategic perspective. The report includes sections such as introduction, aims and objectives, initial literature review, and methodology based on case studies and secondary data collection. Case studies analysed are: Hewlett-Packard and Apollo, British Petroleum and Amoco, NatWest and Royal Bank of Scotland, Glaxo Wellcome and SmithKline Beecham, Halifax and Bank of Scotland, Banco Santander and Abbey and Boots and Alliance Unichem. Dissertation matching this proposal is also available on our website under the name: C/B/852. Dissertation. Do Mergers and Acquisition Always Bring the Desired Effects?

C/B/783. Dissertation. How do people in the UK choose which bank to patronise?

The dissertation seeks to identify the key consumer preferences influencing the choice of banks by bank consumers, and to rate different types of banks against these preferences. The paper presents a review of related theoretical literature and a description of the research methodology including questionnaires, interviews and sampling. The results of the primary and secondary research are discussed outlining the research limitations, timetable, resources and ethical considerations. Conclusions and recommendations are made on the basis of the research findings.

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