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(2008, 19 900 words)
The dissertation examines the expatriate adjustment process experienced by managers who are sent on international assignments to live in the country were they work for extended periods of time. The cultural aspects of the adjustment process are explored examining the implications of cultural differences and the companies' policies aimed to motivate and help their expatriate managers to cope with the stress created by the adjustment process. The literature review touches on the issues of employee motivation with the focus on the content theories. A research questionnaire completed by a group of expatriate managers is analysed using basic descriptive statistics. Conclusions are made about the quality of international assignments management and expatriates' motivation.
(2007, 2200 words)
The paper presents a research proposal into the impact of WTO accession on the Cambodian garment industry. The background of the Cambodian garment industry is presented; the aims and objectives of the study are outlined; a review of literature is offered touching on the International trade in textiles and apparel (TAM), GATT, WTO, etc. The methods of the research are identified and described. The project timetable and resources are outlined.
(2008, 10 000 words)
This dissertation examines how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, it examines how firms have used innovation and knowledge management to achieve competitive advantage in a wide number of contexts and countries. After the research aims and objectives are set out, the dissertation presents a critical literature review of the strategic management, innovation management, and knowledge management literatures, as well as that relating to an international business environment. The methodology chapter sets out the collective case study approach that is adopted, drawing on a number of organisations in different industries to highlight the use of knowledge and innovation in achieving competitive advantage. The cases are then analysed from a firm and national level. Proposal matching this dissertation is also available on our website under the name: C/B/883. Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage.
(2008, 10 000 words)
This dissertation examines how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, it examines how firms have used innovation and knowledge management to achieve competitive advantage in a wide number of contexts and countries. After the research aims and objectives are set out, the dissertation presents a critical literature review of the strategic management, innovation management, and knowledge management literatures, as well as relating to an international business environment. The methodology chapter sets out the collective case study approach that is adopted, drawing on a number of organisations in different industries to highlight the use of knowledge and innovation in achieving competitive advantage. The cases are then analysed from a firm and national level. Proposal is presented in the appendix.
(2008, 1900 words)
This dissertation proposal puts forward the case to examine how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, the dissertation proposal focuses on examining a number of TNCs, including Amazon, Motorola, Nokia, Sony Ericsson, and Toyota, across a wide number of international markets. Dissertation matching this proposal is also available on our website under the name: C/B/881. Dissertation. Innovation and Knowledge Management as a Source of Competitive Advantage.
(2007, 10 700 words)
The dissertation compares consumer behaviour strategies adopted by fashion retailers in emerging economies. The aim of the research is to assess the main external factors influencing the effectiveness of consumer behaviour strategies in developing and emerging economies. A case study is conducted of the Singaporean fashion retail industry focusing on its major retail strategies and critically evaluating their implementation. The methods of study include primary data collected through questionnaires and backed up with secondary data. Conclusions are made about macro and micro indicators affecting consumer behaviour towards fashion retailing in Singapore.
(2007, 11 100 words)
The dissertation investigates the strategic role of HRM in modern international business examining HR practices in Indian and UK organisations and focusing on the issues of employee commitment. Literature is reviewed on contemporary management and HR theories, the practices of call centres, organisational culture, cross-cultural management, etc. An inductive research approach is used including primary methods of data collection through questionnaires and interviews in the case studies of the analysed organisations. Conclusions are made about the correlation between organisational HR policies and their employee commitment.
(2007, 13 400 words)
The dissertation investigates the trends in the global airline industry examining the strategies of the Low Cost Carriers (LCC) and the challenge they pose to the Full Service Carriers (FSC). Literature is reviewed on the history and background of the aviation industry, the success factors of the LCC, the applicability of the low cost business model to the FSC, the consequences of deregulation and liberalisation in the air transport market, etc. Research methodology is described arguing the use of the phenomenological paradigm and the interpretive approach based on case study. Conclusions are made about the need for FSC to adapt to the changes in the airline industry.
(2007, 9300 words)
The main aim of the report is to undertake strategic audit and review potential market opportunities in South Australia for Hyatt Regency Adelaide (HRA). The specific objectives of this research project include analysing the changes that have taken place in the South Australian business market over the last five years and the strategies undertaken by HRA, highlighting HRA's current business market mix and its relevance to its current strategic business plan, understanding the strengths and weaknesses of the hotel and relate them to potential new business opportunities for South Australia over the next 5 years; recommending strategies for HRA to capitalize upon these opportunities and expand its business in the Southern Australia. The report uses PEST, Porter's Five Forces, SWOT, Porter's Generic Strategy, Marketing Mix analyses to recommend future strategies for HRA.
(2007, 20 000 words)
The dissertation explores the advantages of network relationships for small and medium manufacturers. The literature review outlines the influence of network relationships on firms' competitive strength and considers various opportunities that can be gained through network relationships. The dissertation uses case study as a research strategy with the use of a questionnaire and an interview as primary data collection tools. The research explores the way SMEs leverage the benefits of network relationships within the industry context of Taiwan.
(2007, 10 000 words)
The dissertation investigates cross-cultural values addressing the issues of international human resource management and reviewing academic literature on interactive skills, conflict management, cultural shock, learning styles, communication styles, etc. Differences between the Chinese and the Indian communication styles are outlined; the barriers affecting communication are identified; the impacts of cultural stereotyping are discussed; the process of appraisal and recruitment interviewing is analysed and compared to the respective practices in Europe.
(2007, 10 000 words)
The dissertation investigates the performance of CompuDesk in Singapore presenting PEST analysis of the situation in Singapore, the consumer profile of the company and their competitors, etc. Marketing theories are reviewed and applied to CompuDesk's practices with the focus on the distribution channel strategy.
(2006, 9700 words)
The dissertation reports on Rhyscorp Australia evaluating the firm's current situation and their readiness to conduct export activity. An overview of Australian economy is presented with the focus on the timber industry using Porter's Five Forces analysis. Rhyscorp's position is analysed describing their competitors, the existing market, business strategies (using SWOT), product features, promotion strategy, distribution and logistics, pricing strategy, financial situation, etc. Implications of the analysis for the export activity are outlined; recommendations about the company's' strategies are suggested.
(2006, 11 300 words)
The dissertation investigates the features of the British and the Chinese sportswear markets comparing them along the lines of customers' brand loyalty. The review of literature touches on the theory of brand, consumer behaviour, cultural values, etc. Research methods include the analysis of secondary data and primary data collected through questionnaires among sportswear consumers. Conclusions are made about the cultural peculiarities of sportswear brand loyalty and their implications for marketers.
(2006, 10 000 words)
The dissertation investigates the role of cultural environment in international operations. The review of literature touches on the theories of motivation, cross cultural differences, the role of cultural values in motivation, the theories of leadership and their relation to cultural environment. International practices of Sony, Honda, L'Oreal, Volkswagen, etc. are examined; mergers in the international context and joint ventures are discussed including communication peculiarities between diverse cultures, international leadership styles, etc. The methods of secondary and primary research (via questionnaires) are used; conclusions are made about the challenges of the research project.
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