The dissertation examines the image of Berlin as a tourist destination among the youths from Arab-Islamic and Protestant European countries. A review of literature is provided touching on the youth culture in different countries, the features of the tourism industry in Germany and in Berlin, the concept of destination image and the factors that influence its formation, the effects of globalisation on consumer behaviour among Arab-Islamic and Protestant European youth cultures, etc. Primary research is conducted on the basis of quantitative and qualitative data collected from questionnaires, semi-structured interviews and focus group discussions about the perceptions of Berlin. Conclusions are made about the perceptual mapping of Berlin as a tourist destination analysing its implications for Berlin tourism management and suggesting recommendations for its more effective marketing.
The dissertation examines the growth of online services in the Chinese tourism industry focusing on the impact of e-commerce on consumer behaviour. Literature is reviewed on the issues of tourism and e-commerce in China, the technology acceptance model (TAM), etc. The methods of research include interviews, observation and questionnaires to understand the factors behind the use of tourism websites and the systems of online hotel room booking in China. Conclusions are made about the adaptation of the Chinese tourist industry to the online environment. Recommendations are suggested to Chinese tourist agencies using online services.
The paper proposes to examine the effects of the Glasgow Harbour Redevelopment (GHR) project on the land and housing prices of the surrounding residential area of Partick. Theoretical approaches to urban redevelopment are considered discussing its implications for the community, economic aspects, etc. The methods of the study are described including a questionnaire to be delivered among Partick residents and real estate agents.
The paper presents a research proposal into the HRM practices in London hotels with the focus on the selection and recruitment of the Four-star hotel staff. The aims and objectives of the study are outlined; literature is reviewed on the theoretical approaches to the selection and recruitment of the work force; the methods of the research are described; the project timetable is outlined.
The dissertation addresses the issues of customer satisfaction and CRM (Customer relationship management) in tourism and hospitality companies. Literature is reviewed on the role of contact management for the hospitality service, the features of staff training and development, etc. A study of the Hilton Hotels group is conducted on the basis of primary (via questionnaires) and secondary research data. Conclusions are made about the significance of CRM; recommendations are suggested about the most effective CRM activities in hospitality business.
The dissertation examines the effects of tourism in Mauritius on coastal degradation. The focus is on the damage caused by charter flights, hotel construction along the island's beaches, and motor activity in its lagoons. Opinions on coastal degradation are solicited from locals and visitors, references to the related academic literature are made.
The main aim of the report is to undertake strategic audit and review potential market opportunities in South Australia for Hyatt Regency Adelaide (HRA). The specific objectives of this research project include analysing the changes that have taken place in the South Australian business market over the last five years and the strategies undertaken by HRA, highlighting HRA's current business market mix and its relevance to its current strategic business plan, understanding the strengths and weaknesses of the hotel and relate them to potential new business opportunities for South Australia over the next 5 years; recommending strategies for HRA to capitalize upon these opportunities and expand its business in the Southern Australia. The report uses PEST, Porter's Five Forces, SWOT, Porter's Generic Strategy, Marketing Mix analyses to recommend future strategies for HRA.
The dissertation investigates the implications and effects of tourism on British natural landscapes addressing the issues of visitor and traffic management. The literature review touches on the problems of natural site protection and conservation, the policy of the Nature Conservancy Council (NCC), the legislation related to the access to the countryside, etc. A study is conducted of the approaches to visitor and traffic management by the Lake District National Park Authority using primary methods of data collection through a personal interview. Conclusions are made about the conflicts of interest in relation to visitor and traffic management and their positive and negative effects for the Lake District.
This is a dissertation examining the concept in the bound of hotel management. The study focuses on evaluating the product development strategy of Holiday Inn Express in Stratford. The aims of the research are to understand the customers' expectation from hotel services, know the position of Holiday Inn Express in the market and examine the strategic hotel management of Holiday Inn Express. The research uses focus group interview in obtaining primary data. Twenty-five respondents are invited to take part in the fieldwork. The secondary data is used to support the argument throughout the report. The analysis based on the concepts and theories of hotel management. The research results showed that Holiday Inn Express in Stratford delivers high level of customer satisfaction. However, there are several factors regarding the facilities in the hotel that fail to meet the fulfilment. The recommendation is also provided in the report along with future research topics.
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