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(2008, 2500 words)
The paper offers a research proposes into the position of Alrosa diamond company in the global market of precious metals and minerals providing an overview of the market, reviewing theoretical approaches to the strategy of internationalisation, and proposing to study the impact of environmental factors on the competitive strength of Alrosa. The methods of the prospective research are described addressing the ethical issues related to the study; the research timetable is presented.
(2008, 2300 words)
The paper offers a research proposal into the strategy of easyJet suggesting a critical assessment of its sustainability. The position of the company in the low-cost airlines industry is discussed; the aims and objectives of the study are outlined; literature is reviewed on the theoretical approaches to strategic management; research methodology is described suggesting the use of exploratory case study based on primary data collected via interviews and a structured questionnaire; the timescale of the work is identified.
(2007, 13 500 words)
The dissertation examines the features of modern teleworking in the UK investigating into psychological, social and business aspects of a teleworker's job performance compared to those of an office based employee. Literature is reviewed on the theory of telework including recent trends in teleworking, driving forces of telework, work productivity, homeworking, teleworker characteristics, etc. Primary research methods are used to identify advantages and disadvantages of teleworking by collecting qualitative data via interviews. Conclusions are made about the effects of teleworking; guidelines for successful telework programs are suggested.
(2007, 2400 words)
This dissertation proposal looks at the one of the highly influential theories in the strategic management literature by Porter known as Generic Strategies. These strategies include low-cost leadership, differentiation and focus. The research has been proposed on the adoption of a strategy that is a mixture of both low-cost leadership and differentiation, which has been termed as "stuck in the middle" by Porter and its usability under the current turbulent business environment. The proposed search uses a case study approach choosing Vodafone PLC and its strategic approach within UK as a well rounded case study. The proposal holds sections on background, literature review, research questions, proposed methodology, ethical consideration, time frame and Gantt chart.
(2007, 15 000 words)
There have been a number of attempts to categorize and generalize the strategic management within business. However the typologies presented as Porter's Generic Strategies have received most attention in the literature, which suggests generic strategies of cost leadership, differentiation and focus. There have been mixed results of empirical researchers regarding the typologies and the role of 'stuck in the middle' strategy remains unclear to date. Therefore the current research undertakes the analysis of usability and applicability of Porter's Generic Strategies in the light of current turbulent and unpredictable operating environment. The Research has used the case study of Vodafone and its strategic management within UK to achieve the aims and objectives of the research.
(2006, 16 500 words)
The dissertation examines the performance of Dell Corporation in the PC industry providing information on the company's background and history, the consulting groups supporting their customers (ASG and DTC) and the features of Dell's strategy. Financial overview of Dell is presented, their Internet business practices are described; analysis of the company is conducted using the models of Value Chain, Porter's 5 Forces, SWOT, Competitors, etc. The main focuses of the company's strategy are identified. Recommendations are suggested about the marketing of their new products, customer relationships and the policy towards their competitors.
(2006, 3500 words)
The paper offers a research proposal into the trends of student banking conducting a pilot study of customer service in Abbey online banking company. The study is based on primary data collection through a questionnaire. The problem with Abbey is identified; recommendations are suggested about the ways to raise their customer retention rate.
(2006, 15 000 words)
This is a dissertation focusing on the low-cost airline industry in the 21st century. The research uses secondary data and descriptive methodology. The objectives of this paper are to find the growth and positioning of a single low-cost carrier in Europe – Ryanair. The study also aims to investigate the internal environment (strengths and weaknesses) and external environment (opportunities and threats) of Ryanair in the 21st century. The issue of terrorist of 9/11 and 10/8 events also discussed. The paper adopts several important strategic models such as SWOT, PESTLE, Porter's five forces, scenario analysis, Ansoff's intensive growth strategy and industry life cycle to examine the aims and objective. The study found that Ryanair growth base on its effective operational management while terrorist is its main threat in the 21st century. It needs to develop new scenario analysis in the new low-cost airline business environment. The further study and recommendation are also included.
(2006, 13 200 words)
The following paper will attempt to analyse the business strategy of Toyota in context of recent world happenings, especially in relation to achieving market leadership in domestic and foreign markets. The paper begins with a brief overview of the company and a few figures that need to be highlighted before diving into a literature review of the possible tools and strategic models which can be employed to analyse the company and its environment comprehensively. This is then followed by application of these tools to the case study i.e. starting with the microenvironment (PEST analysis), followed by SWOT, porter's five forces etc. Building on this analysis the company's strategy thus far has been analysed using models like the Strategy clock, Porter's generic strategies and SWOT analysis. On a concluding the note the paper then provides a few recommendations based on the possible challenges, threats and opportunities that might come its way.
(2006, 1500 words)
This study focuses on the banking system in China after it becomes a member of WTO. This paper examines the changes after China entering and the affects of WTO policy toward Chinese banking system. The research also identifies the differences between the UK retail banking to that of Chinese banking system. The study showed that joining WTO gives both advantages and disadvantage to Chinese finance market.
(2006, 15 000 words)
On 10th of May 2006 The Walt Disney Company acquired Pixar Animation Studios. The takeover has captivated the world, due to the price of the acquisition ($7.4bn) and the potential outcome of this marriage. Disney has the distribution strength that stems from its brand name as well as a wide range of businesses that the company owns: theme parks, TV stations, musicals, film production companies. Pixar's strength lies within its innovative team that has provided that world with a streak of best selling animation cartoons since 1995. The full list of motives behind this acquisition is a mystery, as well as its future benefits. Academic research shows that there are a large number of motives behind acquisitions, besides economies of scale and a creation of shareholder value. Moreover, a large number of researches agree that acquisitions do not bring positive abnormal returns to acquiring companies. This work will explore the why Disney decided to acquire Pixar despite the risks of the acquisitions being unsuccessful. Moreover, the work will analyse the benefits that this deal could bring to the company. The work will be organised as follows: prior to starting chapter 1, where the aspects of mergers and acquisitions will be described, objectives and methodology for this work will be outlined. Chapter 2 will focus on literature review of theoretical work and empirical evidence in line with the objectives. Chapter 3 will use Disney and Pixar's acquisition as a case study to analyse the motives of the acquisition, and the benefits that are likely to result from it.
(2006, 9700 words)
The report looks at the case study that has been chosen for the graduate level dissertation exploring the dynamics of Mergers and Acquisitions in the UK banking industry. The case that has been considered is the biggest acquisition deal in the UK banking industry i.e. the acquisition of NatWest by Royal Bank of Scotland. The report includes the background of the acquisition, findings and recommendations. The aim of the case is to establish a framework to audit the successful mergers and acquisitions in the banking industry and uses semi structured interviews and questionnaires to establish the findings.
(2006, 12 000 words)
Studies of leadership often focus on the individual. Breaking away from this tradition, this dissertation examined the leadership culture within a team of US bankers using Goleman's emotional competences as the unit of analysis. The study was very prescriptive in nature, capable of exposing those aspects (emotional competences) that required attention in order for the team to avoid symptoms characteristic of the sacrifice syndrome. The dissertation would be useful for anyone interested in leadership and the leadership literature, as well as those with a particular interest in Goleman's emotional competences.
(2006, 14 000 words)
The dissertation investigates the contribution of brand equity (BE) to the profits of an organisation. A literature review touches on the theory of brand equity identifying BE components, discussing the issues of loyalty, profit maximization, brand equity and profit relationship, etc. Primary data analysis is conducted using a business simulation game; recommendations are offered about how to make a company's brand more successful.
(2005, 14 000 words)
The dissertation investigates the recent developments in the world car industry focusing on relationships between car manufacturers and their suppliers and analysing the problems the industry is currently facing in both developed and developing countries. New directions of the car industry are discussed referring to the strategies of Ford, General Motors (GM), Volkswagen, DaimlerChrysler, Renault-Nissan, BMW, Honda, Toyota, etc. Analysis of strategic errors is performed suggesting solutions to existing problems.
(2006, 15 000 words)
This dissertation focused on the contentious issue of ethical purchasing behaviour in the Norwegian oil industry. It aimed to examine why consumers, despite having the sovereignty to enforce ethical behaviour amongst oil corporations, choose not to enact this power. The dissertation drew on detailed narratives from consumers, oil corporations and environmental groups in Norway. The dissertation would be useful for anyone interested in the issues of CSR and consumer sovereignty.
(2006, 8 000 words)
The dissertation investigates the reasons behind mergers and acquisitions (M&A) at the firm level and the industry level focusing on the financial services industry. The review of literature touches on the definition and types of M&A, the differences between mergers and acquisitions, the value discrepancy hypothesis, the market power theory, the factors underlying M&A, etc. Conclusions are made about the role of regulation policies and economic integration in determining the level on M&A at the industry level.
(2006, 16 000 words)
The dissertation investigates the implications of innovation in organisations studying the ways of reducing complexity in various business areas. The study uses secondary research methods based on a literature review that covers theoretical aspects of innovation, i.e., the forms of innovation, the positive and negative effects of innovation, the relation between innovation and market life cycle, the issues of product portfolio management, the organisational structures of innovative companies, etc. Measures of flattening organisational structures and slimming down product portfolios are suggested. Conclusions are made about the ways to deal with the problem of complexity that accompanies the process of innovation.
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