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(2008, 10 400 words)
The dissertation investigates strategic brand management of Marks and Spencer (M&S) examining brand positioning of M&S in the consumer mind and comparing it to that of the company's competitors. Literature is reviewed on the theory of brand management and consumer behaviour. Focus group approach is used as the primary research method; secondary data are obtained from textbooks and journal articles. Conclusions are made about the perception and attitude of M&S customers towards the company's strategic brand management
(2007, 2500 words)
The present proposal introduces the research and methodological framework for a qualitative study of the impact of change initiative on the staff motivation. The brief review of the existing literature highlights the importance of motivation as one of the key determinant of successful performance of an organisation. The research and methodological section justifies the use of qualitative study with the use of secondary and primary data collection. The research proposal explains the use of semi-structured interviews and structured questionnaires for the collection of the required data.
(2007, 2500 words)
This proposed research is focused at understanding the dynamics of successful management with the help of a mix of theoretical and practical perspectives. The research would analyze the effect of management styles on the current business environment for Rodos Palladium Hotel. The document holds an in-depth literature review, methodology, objectives and Gantt chart for the proposed project.
(2007, 3000 words)
This paper is a postgraduate level proposal for dissertation. The paper focuses on the importance of change and knowledge management of Schneider Electric the French-base company, which has expertise in power and control. It operates business worldwide by adopting the acquisition strategy as its foreign market entry mode. The purpose of this study is to examine the influence of change and knowledge management practice and theory to the organizational development approach of Schneider Electric.
(2006, 14 000 words)
The dissertation investigates the factors behind customer satisfaction (CS) in modern businesses examining the measures needed to attain CS and conducting a case study of CS approaches in Ashraf & Co (ASHRAF Group) of Kuwait. The history and overview of the company are given; a review of academic literature on the theory of CS is presented including definitions of customer satisfaction, CS measures, CS results, etc. Research methodology is based on the positivist inductive approach combining the analysis of the primary data (questionnaires) and secondary data. Conclusions are made about the trends in customer attitudes towards the company performance and the implications of the research findings for the company's management.
(2006, 15 000 words)
This is a dissertation focusing on the low-cost airline industry in the 21st century. The research uses secondary data and descriptive methodology. The objectives of this paper are to find the growth and positioning of a single low-cost carrier in Europe – Ryanair. The study also aims to investigate the internal environment (strengths and weaknesses) and external environment (opportunities and threats) of Ryanair in the 21st century. The issue of terrorist of 9/11 and 10/8 events also discussed. The paper adopts several important strategic models such as SWOT, PESTLE, Porter's five forces, scenario analysis, Ansoff's intensive growth strategy and industry life cycle to examine the aims and objective. The study found that Ryanair growth base on its effective operational management while terrorist is its main threat in the 21st century. It needs to develop new scenario analysis in the new low-cost airline business environment. The further study and recommendation are also included.
(2006, 650 words)
This dissertation proposal sets out to examine change management at Vodafone Germany. Here, change management was required following Vodafone's hostile takeover of German giant Mannesmann in 2000. With considerable heterogeneity between the two firms, the management of change within these organizations was particularly difficult. Traditionally, examinations of change management within a mergers and acquisitions context focus on factors that are internal to the firm, especially the reaction of employees or the firm's financial position. However, this dissertation proposal sets out to examine change management through a different lens, that of the customer.
(2006, 12 000 words)
Studies of leadership often focus on the individual. Breaking away from this tradition, this dissertation examined the leadership culture within a team of US bankers using Goleman's emotional competences as the unit of analysis. The study was very prescriptive in nature, capable of exposing those aspects (emotional competences) that required attention in order for the team to avoid symptoms characteristic of the sacrifice syndrome. The dissertation would be useful for anyone interested in leadership and the leadership literature, as well as those with a particular interest in Goleman's emotional competences.
(2006, 7700 words)
This paper sets out the research aims and objectives for a dissertation to examine customer retention in an on- and off-line environment across a range of product categories. The paper includes a comprehensive literature review including a study of service and relationship management perspectives, customer loyalty and e-loyalty, as well as other theoretical aspects such as relationship commitment, communication, and service quality and customer satisfaction. The paper also sets out the research design employed to carry out this research.
(2006, 15 000 words)
This dissertation focused on the contentious issue of ethical purchasing behaviour in the Norwegian oil industry. It aimed to examine why consumers, despite having the sovereignty to enforce ethical behaviour amongst oil corporations, choose not to enact this power. The dissertation drew on detailed narratives from consumers, oil corporations and environmental groups in Norway. The dissertation would be useful for anyone interested in the issues of CSR and consumer sovereignty.
(2006, 2000 words)
The paper offers a proposal for a conference on the issues of everyday life quality (‘Quality of Life’) reporting on the conference’s objectives and providing rationale for its location, venue, facilities (accommodation, food, transport, entertainment, etc.), organisational details, budgeting, sponsorship, promotion strategy, etc.
(2006, 10000 words)
This dissertation aimed to examine whether Management Information Systems (MIS) in the Irish telecoms sector help support tactical decision-making. It also investigated whether MIS provide the power to enable better and faster decision-making, which can help the firm in its quest to achieve competitive advantage. The dissertation would be useful for anyone interested in the connection between strategy, decision-making and MIS.
(2006, 12 000 words)
The dissertation investigates the approaches to knowledge management (KM) in Vodafone UK Contact Centres identifying their current KM strategies and KM models’ application, and evaluating the effectiveness of IT knowledge tools, namely, CTI (Customer Touch Point Intranet), CBR (Case Based Reasoning Tool), etc. A literature review touches on the KM theory including types of knowledge, KM drivers, knowledge transfer, KM audit, etc. Qualitative research is conducted on the basis of primary data collected through interviews. Conclusions are made about the changing nature of Vodafone’s products and services and the means of increasing the operational efficiency of the call centres. Recommendations are offered to improve the management of knowledge flows.
(2006, 16 000 words)
The dissertation investigates the implications of innovation in organisations studying the ways of reducing complexity in various business areas. The study uses secondary research methods based on a literature review that covers theoretical aspects of innovation, i.e., the forms of innovation, the positive and negative effects of innovation, the relation between innovation and market life cycle, the issues of product portfolio management, the organisational structures of innovative companies, etc. Measures of flattening organisational structures and slimming down product portfolios are suggested. Conclusions are made about the ways to deal with the problem of complexity that accompanies the process of innovation.
(2005, 3500 words)
The paper presents a proposal for the project of creating a guide for the Horniman Museum (HM) in New York to schedule and maintain visitor satisfaction. The profile of the museum is presented relating the background of their animated photographic exhibition and reporting on the phases of the project implementation.
(2003, 27 000 words)
The dissertation investigates technological solutions to the effective police service focusing on the issue of information management by small town police (STP) in Thailand. Literature is reviewed on the development of police forces, types of police departments, policemen roles and functions, police information and communication, the use of IT/IS in police force, etc. The research methods include the analysis of the primary data (interviews and observation field notes) and secondary data (archival records and documents). Conclusions are made on the basis of the case study assessing the use of the technological equipment in Thai Royal Police force.
(2006, 20 000 words)
This dissertation examined employee brand loyalty in two firms. An employee’s loyalty to their organization’s brand is important because it generates brand custodians, who add significant value to the firm in their interaction with the customer, as well as creating a large population of potentially loyalty internal customers. This dissertation aimed to construct an instrument to measure employee brand loyalty on the basis of the literature. Testing the instrument using factor analysis, the research went on to measure levels of employee brand loyalty within the two firms and understood the factors that were contributing to these levels. This dissertation would be useful for anyone interested in employee brand loyalty and its antecedents or those wanting to know how to construct and test a measurement instrument.
(2005, 29 000 words)
The dissertation investigates the concept of loyalty examining the relationship between customer satisfaction and customer loyalty, and conducting a case study of the success factors behind the Tesco customer loyalty programme (CLP) Clubcard. The background of Tesco is presented focusing on their position in the UK grocers' market and analysing the effects of the Clubcard CLP. Literature is reviewed on the theory of loyalty including types of loyalty, categories of loyalty, business implications of customer loyalty, loyalty-orientated strategies, CLP implementation, etc. Deductive and inductive research approaches are combined triangulating the findings obtained through the analysis of the primary (interviews and questionnaires) and secondary data. Conclusions are made about the effectiveness of CLPs and the level of customer loyalty for Tesco Clubcard members and non-members. Recommendations about sustainable performance of loyalty programmes are suggested.
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