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(2007, 16 500 words)
This dissertation assesses the impact of China's membership of the WTO. It does this by examining the economic, employment and welfare-based changes that have occurred pre- and post-China's WTO accession using time series analysis. The dissertation would be useful for anyone interested in the WTO, China, as well as those wanting to understand how to use quantitative methods to address research hypotheses.
(2006, 1500 words)
The paper offers a research proposal into the expansion of the European cosmetic companies to the Chinese market presenting an overview of the cosmetic industry and focusing on the strategy of LVMH (Louis Vuitton Moet Henessey) brand in entering China. The methods of the research are discussed; difficulties in obtaining research data are identified.
(2006, 17 000 words + 4000 words)
The dissertation investigates the concepts of outsourcing, total cost of ownership (TCO), and supply chain reviewing the changes in the business environment under globalization, offering a review of related literature and studying the impact of outsourcing on total cost of ownership, particularly, on supply chains. The methods of the research are outlined including primary data analysis through questionnaires and interviews; the advantages and disadvantages of outsourcing are identified; the practice of outsourcing in Uganda is discussed. Conclusions are made about the problems of supply chains in Uganda suggesting recommendations about the ways of their effective management.
(2006, 14 000 words)
The dissertation examines the entry of a Hungarian company Royal Tokaji Wine (RT) into the British market with their new product 'La Terre'. Situational and market analysis of the RT is conducted; their competitors' advertising techniques and strategies are reviewed; a plan of the RT advertising campaign is presented; the British code of advertising alcoholic drinks is defined. Suggestions are made about the launch of the product in Germany.
(2006, 17 500 words)
The dissertation investigates the process of internationalization examining the possibility of expanding the Thai jewellery business to the UK. The literature review includes theoretical approaches to Small and medium-sized enterprises (SMEs), exporting, competitive advantage, consumer behaviour, globalisation drivers, etc. An overview of the jewellery business in Thailand is presented. The methods of research include collection and analysis of primary data (through a questionnaire) and secondary data. Conclusions are made about the options for Thai jewellery to internationalize to the UK.
(2006, 16 000 words)
This dissertation examined the environmental and firm-level market entry considerations affecting multinational corporations (MNCs) from the developed world when deciding on whether to enter the Tanzanian market. In so doing, it provides a comprehensive literature review on the market entry choices MNCs have, the internationalisation challenges that they face, and the implications of national and industry-level competitiveness of MNCs' entry decisions. The dissertation would be particularly useful for anyone interested in these areas of the literature or students wanting to see one method of how to apply secondary research to theory.
(2006, 14 000 words)
This dissertation examined the nature of export competitiveness in the Chinese textiles and garment industry, focusing specifically on the US and UK markets. Relying heavily on Porter's diamond as a framework for national (and as a result, international) competitiveness, the dissertation analysed how the Chinese textiles and garment industry was able to improve its competitiveness in the US and UK markets. In so doing, the dissertation examined the global changes in trade in textiles, the WTO and its impact on the global textile and garment industry, as well as the relevance of factor conditions, demand conditions, related and supporting industries, firm rivalry, strategy and structure, and government actions on competitiveness in this industry. The dissertation would be useful for anyone interested in the literature on competitiveness, in particular, Porter's approach to the competitive advantage of nations.
(2006, 2000 words)
The paper offers a research proposal into the strategies of entering the Chinese mobile communications market presenting research objectives, a summary of the topics for investigation, a list of academic sources for literature review, research methodology, analytical models to describe global telecom industry and the Chinese mobile market, etc.
(2006, 20 000 words)
This research project has been aimed at understanding the dynamics between 'mega event' in a city and performance of the hotel industry. The research has been divided into sections like Abstract, Research Questions, Literature Review, Methodology, Analysis, Findings and Conclusion. The literature review has been divided into sub categories for the ease of understanding and has targeted all the topics that are covered by the research questions. The methodology adopted for the research is 'interpretivism' and a multi method strategy has been adopted for the research. The methods adopted are case study of Beijing's Five-Star hotels, semi-structured with their managers and data accumulation from secondary sources. A framework has also been developed in the methodology which helped organizing analysis and findings. The analysis comprises of the macro environment analysis of Chinese Hotel industry; in depth case study analysis of Beijing's Five-Star hotels; and strategic options.
(2006, 12 000 words + 1600 words)
This dissertation examines the notion of liability of foreignness, a concept suggesting that when firms enter international markets they face certain challenges and/or disadvantages. In this case, these challenges are assessed as they apply to the Chinese office electronic industry, and in particular, the three largest firms, Canon, Ricoh and Xerox. This dissertation would be particularly useful for anyone interested in the literature on liability of foreignness, the internationalisation process and market entry modes.
(2006, 9000 words)
The dissertation investigates the multi-market strategy of Gillette reviewing the trends in the fast moving consumer goods (FMCG) industry, relating the history and background of Proctor and Gamble and Gillette (SBU), the company’s competitive environment, PEST and SWOT characteristics, goals and objectives, etc. Recommendations about Gillette’s further market expansion are offered suggesting strategies in pricing, products, promotion, distribution, marketing communications, etc.
(2005, 8600 words)
Although most people believe that FDI played a largely positive role in China's economic development during the reform, there are also concerns that FDI may bring detrimental effect to the economy. Thus, both the business environment and governmental policies towards all these subsidiaries are changing all the time. This essay is written to explore the investment and development strategies of MNCs in such a complex market. Both case studies and quantitative research will be listed to outlines the role of MNCs and their strategies for the growth and development in China. This research tends to analyze their strategies of MNC both from the "micro and macro" perspective. In this essay, Chinese business environment will be discussed firstly, and then the case study of the American Copier Company Shanghai (ACC Shanghai) will be adopted to understand MNC's strategies and development positions in detail. Finally, the brief connections between the production and the environmental impact will be discussed, since this relationship is at the heart of the future development of the geo-economy.
(2004, 8 000 words)
The dissertation investigates the prospect for the German company Hornbach Baumarkt AG to enter the British DIY market. The methods of secondary research are used based on the review of related literature. External environmental factors affecting a DIY retailer in the UK market are analysed followed up by Hornbach’s internal analysis; PESTEL, Porter’s five forces, SWOT, value chain and marketing mix models are used. Critical success factors are outlined; the current strategy of the company is reviewed; the implementation of Hornbach’s expansion into the UK is considered.
(2005, 10 000 words)
The dissertation investigates the outsourcing of UK business processes offering a review of literature on the theory of outsourcing and offshoring, the existing trends in outsourcing, the problems of trade under globalisation, the issues of the UK labour force, etc. Case studies of outsourcing in BT, Norwich Union, MphasiS, etc. are presented with the focus on outsourcing to India.
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