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(2007, 15 000 words)
The dissertation investigates the effectiveness of Google's detection systems in combating fraudulent clicks. The review of literature provides information on the phenomenon of click-fraud, Internet uses, search engines, Google's history, business ethics, e-commerce, online security and fraud, intellectual property rights, Google's advertising systems, etc. The problem of controlling invalid clicks is addressed; its ethical implications are discussed on the basis of the research findings and the social contract theory. The methods of the research are described. Conclusions are made about Google's invalid click detection system; the limitations of the study are outlined; recommendations are suggested about click-fraud detection methods.
(2007, 3500 words)
This proposal analyses the Use of E-Business for Pharmaceutical Marketing in China. The basic research question is to provide a comparative analysis before and after introduction of e-business in pharmaceutical company's supply chain management operating in China. The document holds an in-depth literature review, methodology, objectives and time-line for the proposed project. The proposal falls in the category of information systems and their uses in establishing a competitive advantage.
(2007, 11 000 words)
The dissertation investigates the changes in people's travel behaviour caused by the development of the Internet shopping, and its implications for transportation and traffic. The review of literature includes the surveys of online shopping studies and statistics. A study is conducted into the nature of shopping trips. The methods of research include primary data collection through in-store and online questionnaires. Conclusions are made about the current shopping patterns and their impact on vehicular traffic.
(2007, 12 500 words)
This dissertation examined the relationship between website design and customer satisfaction levels in two Internet brokerage companies. Customer satisfaction is a key tenet of customer loyalty. In an online environment, website design becomes one of the central mediating factors determining customer satisfaction levels. This dissertation used a questionnaire and quantitative research methods to investigate the differences in customer responses from both companies along various dimensions of website design and customer satisfaction.
(2006, 12 500 words)
The dissertation investigates the role of the web design in the effectiveness of E-marketing analyzing the effects of Content Management System (CMS) on Internet marketing. Secondary research is conducted to identify the advantages and disadvantages of the web design from the perspective of e-marketing, the features and functions of CMS, etc. Conclusions are made about the benefits of CMS over other web designing approaches. A case study of Furphy Company's website is conducted revealing the company's problems caused by lack of CMS. The role of CNS in planning, testing and analyzing Campaigns is analysed using the example of Trek Bikes.
(2006, 11 500 words)
The dissertation investigates the use of online marketing in smaller businesses. Academic literature is reviewed on the development of the Internet, the marketing theory, the benefits and risks of online marketing, the issues of unsolicited mail (Spam), etc. Primary research is based on the study of a focus group using questionnaires; secondary research is based on the literature review. Conclusions are made about the effectiveness of the Internet marketing for small organisations.
(2006, 34 000 words)
The dissertation investigates the concept of e-government examining the online implementation of public services and e-democracy, and creating a model for Limassol (Cyprus) municipal e-government website. The review of literature touches on the definitions of E-government, the use of ICT and IS in public management, the issues of e-democracy, etc. The implementation of public services and e-democracy is examined based mainly on the recommendations from the EU commission. Research methods combine secondary data analysis and case study analysis including primary data obtained via interviews. Conclusions are made about the model of implementing e-government in Cyprus municipalities. The model that has been developed can be used by any European municipality which is interested in putting its public services on-line and also to improve its democratic procedures.
(2006, 5500 words)
The dissertation examines the development of E-commerce in developing countries. The review of literature touches on the availability of the Internet access in developing countries, the problems of telecommunication in China and India, the activities of International Donors Agencies and Development Programs, the issues of the Internet security, etc. Research methodology is based on the deductive approach to the secondary data collected from authentic sources. Conclusions are made about the factors influencing the adoption of eCommerce in developing countries.
(2006, 11 000 words)
The dissertation addresses the issue of the online film piracy in the UK examining the reasons behind the illegal downloading of films via the Internet and its threats to the country's film industry. The review of literature touches on the copyright law in the e-commerce environment, file sharing software, approaches to neutralizing film piracy, etc. The methods of research are based on positivist and phenomenological approaches to the analysis of primary data (obtained via questionnaires and structured interviews) and secondary data. Conclusions are made about the impact of online piracy; recommendations are suggested to the management of the UK film industry.
(2006, 14 000 words)
The paper presents a project proposal to establish an Online Property Agency (OPA) highlighting the advantages of the e-commerce against the traditional methods of selling or letting properties. The objectives of the project are outlined; the feasibility study is conducted; user requirements are identified; Rapid application development (RAD) method of software development is described; OPA database is characterised; security issues of e-commerce are addressed; the strategies for OPA implementation are stated.
(2006, 7700 words)
This paper sets out the research aims and objectives for a dissertation to examine customer retention in an on- and off-line environment across a range of product categories. The paper includes a comprehensive literature review including a study of service and relationship management perspectives, customer loyalty and e-loyalty, as well as other theoretical aspects such as relationship commitment, communication, and service quality and customer satisfaction. The paper also sets out the research design employed to carry out this research.
(2005, 10 000 words)
The dissertation investigates the problems of e-commerce identifying the main concerns of buying online. The review of literature touches upon the history of the Internet development, the concept of Ëmulti-channel marketerÌ, the challenges of online shopping, the role of trust between consumers and online businesses, etc. A study of customersÌ attitudes towards online shopping is conducted using qualitative and quantitative research methods based on primary (questionnaires) and secondary data analysis. Conclusions are made about the main criticisms of e-tailing highlighting the issues of security, reliability and accountability
(2006, 10000 words)
This dissertation aimed to examine whether Management Information Systems (MIS) in the Irish telecoms sector help support tactical decision-making. It also investigated whether MIS provide the power to enable better and faster decision-making, which can help the firm in its quest to achieve competitive advantage. The dissertation would be useful for anyone interested in the connection between strategy, decision-making and MIS.
(2006, 9500 words)
The dissertation investigates the effects of Internet e-commerce on UK micro-businesses providing a review of literature on the benefits and limitations of e-commerce, micro-retail businesses, customer retention, e-loyalty, etc. Research methodology and instruments of data collection are described including the questionnaire, sampling, operational variables, etc. Conclusions are made about the correlation between the use of ICT, e-commerce and customer growth in British micro retailers.
(2006, 1600 words)
This proposal examines the issue of customer retention in on- and off-line retail environments. In their increasing search for profitability, firms are focusing on retaining existing customers. However, the ways in which customers are retained differs in an on- and off-line retail environment. This proposal argues for a study to be performed that examines the differences in customer retention between on- and off-line retail environments across a series of product categories.
(2006, 17 000 words)
The dissertation investigates the practices of online gambling among under-graduate students. Literature is reviewed on the history of the gambling industry, the development of the Internet, online gambling technologies, gambling legislation, demographic trends within Internet users, gambling in students, theories of learning, etc. The methods of research include secondary data analysis and primary research based on the analysis of questionnaires and sampling techniques. Conclusions are made about the factors behind the increasing levels of participation in gambling among undergraduate students.
(2006, 10 000 words)
The dissertation investigates the role of virtual (online) communities in increasing customer brand awareness and loyalty. The review of literature touches on the impact of ICT development, the role of the Internet communications, relationship marketing, virtual communities, brand communities, online forums, etc. The methods of secondary and primary research are used including questionnaires, interviews and a survey study. Conclusions are made about the effectiveness of using online virtual communities as a tool for informing customers about the company’s products and services thus contributing to the customers’ retention with the company.
(2006, 11 000 words)
The dissertation investigates the impacts of the Internet as a marketing channel reviewing the problems of offline retailing, analysing the trends in consumer behaviour towards offline and online retail markets, and making forecasts about their future development. Literature is reviewed on the current e-commerce industry, e-tailing, multiple channels, multi channel integration, etc. The merging of online and offline markets is illustrated using the example of Dell, Argos, etc.; the benefits of multi-channel shopping are outlined; the issues of online security and privacy are addressed. Conclusions are made about the impacts of e-tailing development on retailers and consumers.
(2005, 12000 words)
The dissertation investigates the importance of customer relationship management (CRM) in E-marketing providing a review of literature on CRM, marketing theory, Internet’s marketing function, the impact of the Internet on customer relationship, etc. A case study of CRM in Dell Computer Corporation is conducted performing their environmental and strategic analysis (using PESTE, Porter’s five forces, SWOT models, etc.). Secondary research is combined with primary research methods based on the data obtained through questionnaires. Conclusions are made about the factors that influence customer relationship established through the Internet.
(2006, 13000 words)
The dissertation investigates the impact of the Internet on the movie industry conducting the study of consumer behaviour with regard to online movie piracy. An overview of the technological advances in world movie production is given. A review of literature on the theoretical underpinnings of the Internet movie piracy is provided including its legal and ethical issues, consumer behaviour, the pressures of the industry’s competitive environment (Porter’s five forces analysis), etc. A case study of BitTorrent (a client application for the torrent peer-to-peer file distribution protocol) is conducted using the quantitative method of primary data (questionnaires) analysis. Conclusions are made about the growing use of P2P services and the threats of illegal sites to movie studios.
(2006, 8000 words)
The dissertation evaluates a new online holiday booking service of Holiday Extras.co.uk, called “Handy Traveller”, providing an overview of the company and their new service, Wireless Access Protocol or ‘WAP’, etc. A literary review touches on the theory of Blue Ocean Strategy, BCG Matrix, Product Life Cycle Model, Brand Personality Dimensions Framework, etc. Research methodology is described including primary and secondary data sources, the e-mail-based survey design, etc. Conclusions are made about the effectiveness of the new service; recommendations are offered to improve its future performance.
(2006, 12500 words)
The dissertation investigates cultural differences in the online purchasing behaviour comparing personality traits of British and Indonesian consumers. Literature is reviewed on the issues of e-commerce, cultural differences and dimensions (using HofstedeÌs model), personality theory (including Big-Five personality traits), consumer behaviour, etc. The research is based on both secondary and primary methods including interviews (held in the UK and Indonesia) and a questionnaire. Conclusions are made about the differences in productÌs preference and buying patters in the UK and Indonesia.
(2005, 9500 words)
The dissertation investigates the factors behind an effective website design within the music industry conducting a study of user attitudes and preferences and constructing a formal and an informal interface for the placement company BMG UK & Ireland. The review of literature touches upon the methodologies of systems development, art styles, current music websites, etc. Research methods include secondary data analysis and primary data collection through interviews, questionnaires and observation. Attitudes to formal and informal interface designs are compared; conclusions are made about their usability.
(2005, 14000 words)
This research examines the competitive situation in the aviation industry surrounding the rise of technology, and in particular e-commerce. It is concerned with investigating the strategies employed by low cost airlines and comparing them with full fare airlines. It can be concluded that despite the deployment of e-commerce by many of the major airlines in the world, low cost airlines have thrived in this climate, thus raising competitiveness within the industry. Meanwhile, their full service counterparts have struggled to compete effectively, due to chronic inefficiencies, which hamper their ability to compete effectively.
(2005, 11500 words)
The dissertation reports on the Singapore Airlines (SIA) analyzing their current situation using SWOT and Porters Five Forces frameworks. Literature is reviewed on e-business, e-procurement, e-reverse auction, etc. The background of SIA is described focusing on their use of Internet technology in marketing and customer services, manufacturing and operations, web-site development, security and legal practices. Recommendations are offered on the effectiveness of the companys online business practices, SIAs website design, credit card transaction, data protection, taxation, etc.
(2005, 17500 words dissertation + 2000 words proposal,)
The dissertation examines direct marketing techniques, namely direct mail and email marketing, providing their comparison on the basis of a research study of academics attitudes towards email and direct mail marketing of information services. A literature review offers information on relationship marketing, email marketing and direct mail marketing offering definitions of each communication channel, their background, benefits and drawbacks. The methods include quantitative and qualitative research based on primary data collected through sampling, questionnaire, pilot survey and interviews, and secondary data. Conclusions are made about the key elements attracting recipients in email and direct mail marketing. The proposal for the dissertation investigates marketing tools focusing on direct marketing and comparing two forms of promotion, i.e. direct mail and email marketing. The features of each form are described, the aim and objectives of the research are identified; literature on direct mail marketing and email marketing is reviewed; prospective research methods are described.
(2005, 17500 words)
The dissertation investigates the problems of customer loyalty with respects to on-line shopping through Internet malls, or emalls. An extensive review of literature touches upon the definitions of loyalty and trust, specifics of e-loyalty, customer satisfaction, direct marketing, database marketing, issues of security and privacy of the Internet data, etc. These issues are further explored in experimental research (based on a structured questionnaire), and a case study using qualitative and quantitative research methods. In the conclusions the problems of the emall industry are identified; recommendations are made to ensure customers loyalty.
(2003, 11900 words)
Since the introduction of the World Wide Web, there has been, for the first time the ability for small business to compete on an equal footing as large international companies. But before this opportunity can be realised SMEs must understand and address the issues surrounding e-commerce. This project examines the realities of e-commerce barriers and the effect they have on SMEs. To achieve a project that appropriately tackles the problems of e-commerce entry, a joint venture with a company that provides private health care through Belgium hospitals was setup. Its purpose was to investigate the obstacles the company might expect if it joined the e-commerce market and what the targeted senior Internet user sector of this market would want and expect from a website. Market research was employed to establish the senior Internet user sectors usability requirements. From this data, a website was created to provide the company with web presence and online web forms for enabling the exchange of information online. Through this project it is revealed that the barriers faced by small businesses in adopting e-commerce can be defeated one by one if it can take the first step and trust that the benefits of e-commerce outweigh the costs.
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