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(2008, 2100 words)
The paper presents a proposal of research into the pre-purchase attitudes of mobile phone consumers in Iran and the UK. The proposal sets out the limitations of the existing cross-cultural research into consumer behaviour and the potential to develop a new theory by comparing Western European and Middle Eastern culture. The paper offers a review of related literature, a description of the research methods, and a project implementation plan.
(2007, 3100 words)
The proposal offers a framework for conducting research into the impact of culture on marketing. Definitions of culture are given highlighting various dimensions of this complex notion. The cases of cultural impact on consumer behaviour are reviewed. The methods of research are identified presenting argumentation for the use of the qualitative philosophical paradigm and secondary analysis of qualitative data.
(2007, 11 500 words)
The dissertation investigates cultural and societal aspects of stardom examining the trends in shaping stars' identities by the media, and focusing on two male performers with unconventional masculinities, Michael Jackson and Freddy Mercury. The review of literature touches on the concept of star in modern consumer society, its evolution through history, the ways of star promotion, the stories of Michael Jackson and Freddy Mercury with references to age, race, sexuality, etc. The study is based on the methods of secondary research. Conclusions are made about the transformation of the two stars into mythic figures and the implications of stardom in contemporary culture.
(2005, 3400 words)
The paper suggests research into the social and cultural features of Gypsies to analyse the impact of the European political environment on their lifestyle, their claims for the rights as EU citizens, etc. The methods of the prospective research are described; its limitations are outlined; the time schedule is presented.
(2004, 11000 words)
The dissertation aims to investigate the ‘English name phenomenon in Hong Kong describing the countrys background, the nature of ‘English name used as a greeting nickname instead of the real Chinese name and the reasons behind its existence. A literature review touches on Chinese cultural attitudes towards the name, linguistic and pragmatic aspects of the name, etc. Research methods include primary data collection (interviews, sampling) and secondary data analysis.
(2004, 5000 words)
The aim of the paper is to present a cross-cultural comparison of sociocultural and psychological adjustment amongst expatriates who have moved abroad to work, taking into consideration their level of preparation, age, language ability and culture of origin. The author's objective is to confirm the hypothesis suggesting that the culture of origin has an effect on sociocultural and psychological adjustment. A Literature review of the works by Searle & Ward (1990); Ward & Kennedy (1992); Waxin (2004), etc. showing how an individual copes with the new environment, as well as the works by Selmer (1999) and Ward & Kennedy (1993) devoted to their expatriate experiences provide a conceptual framework for researching into cross-cultural adjustment. The author uses the methods of measurements along sociocultural adjustment scale (SCAS) and the Zungs Self Rating Depression Scale (ZSDS). Over a hundred questionnaires were distributed within Spain, to individuals from East Europe, West Europe, South America and Eastern countries such as India and Pakistan. The results indicated that, as predicted, the culture of origin played a vital role in adjustment, with individuals from the Eastern cultures displaying poorer forms of adjustment. The paper recommends that recruitment and selection routine should be improved in order to accommodate for expatriate employees and ensure that appropriate individuals were given overseas assignments.
(2002, 10,000 words)
This thesis is about integration of culture and advertising in Russia and Britain . These two countries have always had different cultures and lifestyles. However at the moment many products and services, sold in these countries are similar, thus it is very important for advertisers to know which adverts could be used in both of these countries without vast modifications, to save money. Further in this work cultural differences will be analysed using two comparative models: Hofstede's five dimensions of and model of analysing people's values, which was developed by Farid Elashmawi and Philip R. Harris in 1990. Integration of these models allows achieving best possible results. On the basis of these frameworks primary research took place. Further in this work analysis of findings will take place, which will explain vast cultural differences and similarities between UK and Russia. Section 7 will be analysing three TV commercials, which were recently run in UK and Russia. The purpose of it is to derive cultural values, on which advertisers are stressing upon. Finally to answer the last research question analysis of cultural differences and advertising will take place, suggesting what kind of commercials could be used both in these countries i.e. what cultural values should be stressed upon. This will enable companies to save resources and gain the maximum of brand recognition and familiarity.
(2003, 3000 words)
Introduction
This report will be proposing the Master Dissertation, which will research into organisational culture change and the negative effects, which are being brought by this change. Outcomes of the research will enable companies to conduct the change more successfully and avoid most of the negative effects like mass redundancies, poor performance and other important factors, which often take place during the process of change and after its completion.
Aim and objective
The aim of this project is to find out how organisations can evade negative post effects of organisational culture change. In order to achieve this aim several objectives will be set: Outline all possible negative post-effects of the change in organisational culture This objective will be accomplished via extensive secondary research. This will include books, academic journal articles and working papers. Find out how companies can avoid these negative effects An attempt will be made to gain this information from secondary sources, however as prior research has revealed ƒ very little research has been done on this topic, therefore primary research will be conducted to achieve this objective. Last objective will be to elicit the most plausible way of organisational culture change in terms of post-change organisational performance. This objective will be accomplished through primary research with HR managers of the companies which had experienced organisational culture change in recent years.
(2003, 8000 words)
The aim of this dissertation is to explore Business culture in Japan , USA and Middle East . In order to examine this topic we will first of all look at each country individually to see what serves the foundation of their culture. We will then examine the definition of business culture and apply it to the three countries. We will compare these countries in the way that they do business and see how it is affected by their cultural values. We will demonstrate this by examining closely differences between these countries in the way they carry out telephone conversations and behave in meetings. We will contrast them in their training and their motivation processes. We will explore the differences in negotiations from establishing rapport, exchanging information and the persuasion process. We will finally use the Hofstedes definition of culture to examine the three chosen countries to make a comparison that is based on his theory of five dimensions.
(2003, 12600 words)
Cultural has been defined as very important attraction for tourism worldwide. Literature is one of the important types of cultural tourism. The UK has a long history of literature and there are many famous literary places such as Shakespeare's hometown and Lake District. The literary tour operators try to make both commercial and social benefit through developing tourism at the literary sites. However tourists' motivation towards the literary places is quite complex and the literary tourism organizations face competitive market as well. Because the tourism products at literary places are specific the appropriate marketing strategy is vital to a long-term successful development of these sites. A market research has been taken at Shakespeare's Globe Theatre and Sherlock Holmes Museum, London. The self-completion questionnaires are distributed at the literary places and some face-to-face interviews have been carried out as well. This research tries to explore the motivations and the satisfaction levels of tourists at literary places. To check the effects of literary tourism marketing is one of the targets as well. Through the analysis on collected data we can draw some basic issues of literary places marketing practice. To have a careful market segment is essential to make the decisions on marketing plan. Furthermore, the marketers need to make full understanding of the possible marketing products at literary places. To develop the advantages of literary tourism products-the writer's heritage and their literary images, marketers will use the combination of multiple marketing tools to promote the images and the brand of literary places over potential visitor groups. Advertisement via printed material, packaged tour programmes and joint promotion with other cultural tourism sectors will be helpful to attract the target visitor groups. Moreover, the literary tour operators should always focus on how to meet the visitors' literary imaginations during their trip.
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