|
(2008, 9800 words)
The dissertation examines the issues of cruise tourism to the Isle of Man. A review of literature is provided on direct, indirect and induced economic benefits afforded by tourism, the theory of consumer behaviour, etc. Primary research is conducted in the form of a questionnaire aimed at the passengers of two cruise liners that visit the Isle of Man. Conclusions are made about the benefits that could be gained from cruise tourism for the Isle of Man including the assessment of the customers' perceived value and loyalty towards the Island as a cruise tourism destination.
(2007, 19000 words + 3000 words proposal)
The present dissertation is the segmentation study of the tourists' preferences for ecotourism services. The analysis starts with the comprehensive review of the literature on the importance of segmenting customers for elaboration of effective marketing strategy. Various segmentation approaches, specifically related to ecotourism industry are discussed. Additionally, the paper links the role of segmentation in the development of an emerging tour destination (Kazakhstan). The methodological part puts forward the justification for the use of quantitative approach as well as the basis of the further use of cluster analysis. Through analysis the paper identifies four segments with the profile and required strategy for each of segments.
(2006, 7500 words)
The dissertation examines the development of tourism in Lebanon presenting a review of literature on the country's economy, defining the concept of marine tourism, discussing its impacts on society, environment, culture, economy, etc. Analysis of the Lebanese marine tourism is conducted using primary (questionnaires) and secondary data (statistical information). Types of marine activity in Lebanon's coastal areas are outlined; SWOT analysis of the Lebanese tourism industry is performed. Conclusions are made about strategic approaches to marine tourism in Lebanon.
(2007, 9300 words)
This dissertation examines tourism competitiveness in England, Scotland and Wales. Adopting Porter's (1990) perspective on national competitiveness, the dissertation tries to understand those factors that underpin tourism competitiveness in these countries, how the government contributes to these factors, and how the respective tourist boards can maintain and increase their tourism competitiveness. The dissertation would be particularly useful for anyone interested in Porter's (1990) perspective on national competitiveness.
(2006, 20 000 words)
This research project has been aimed at understanding the dynamics between 'mega event' in a city and performance of the hotel industry. The research has been divided into sections like Abstract, Research Questions, Literature Review, Methodology, Analysis, Findings and Conclusion. The literature review has been divided into sub categories for the ease of understanding and has targeted all the topics that are covered by the research questions. The methodology adopted for the research is 'interpretivism' and a multi method strategy has been adopted for the research. The methods adopted are case study of Beijing's Five-Star hotels, semi-structured with their managers and data accumulation from secondary sources. A framework has also been developed in the methodology which helped organizing analysis and findings. The analysis comprises of the macro environment analysis of Chinese Hotel industry; in depth case study analysis of Beijing's Five-Star hotels; and strategic options.
(2005, 3000 words)
The paper offers a research proposal into the impact of Harry Potter movies on the visitor numbers to the Alnwick Castle and Durham Cathedral where the movies were filmed. Literature is reviewed on the theories of tourism, marketing, decision making, consumer behaviour, etc. Methods of evaluating the effects of the films on the local economy are described highlighting the ethical issues of the prospective research.
(2006, 10000 words)
This dissertation examined the implications that joining the EU would have on the tourism industry in Turkey. In particular, the functional, economic and social impacts of tourism on Istanbul were explored. In examining these implications, the dissertation looked at EU enlargement and the effect that this has had on candidate countries, the effect that EU enlargement has had on Turkey’s economy and the tourism industry in Turkey and Istanbul. The dissertation would be useful for anyone interested in EU enlargement and tourism, especially in Turkey.
(2006, 31 000 words)
The dissertation investigates the issues of Russian tourism examining the attitudes of Russian tourists to London hospitality and focusing on their food/drinks preferences. A review of literature is provided touching on the statistics of Russian tourism abroad, Russian tourists’ consumer psychology and behaviour, the reasons behind the increase in tourism from Russia to London, the definitions of conspicuous consumption, etc. A case study of Russians’ motivations towards high-spending is conducted combining phenomenological and positivistic approaches and using the methods of quantitative analysis through observation, semi-structured interviews and questionnaires. Conclusions are made about the attitudes of Russian tourists towards London hospitality and the need to update the perceptions of Russians’ consumption tastes and consumer behaviour stereotypes.
(2006, 12900 words)
This dissertation is an investigation into the selection attributes considered most important in the selection of hotel venues for both meeting planners and hotel managers. The study looks into the marketing mix and how the product plays a key part in the selection of a hotel venue. The key findings indicate the importance of price and service, and that location and image are no longer of key importance, with the augmented product now the most important aspect of the product.
(2006, 10 000 words)
This dissertation examined the implications that joining the EU would have on the tourism industry in Turkey. In particular, the functional, economic and social impacts of tourism on Istanbul were explored. In examining these implications, the dissertation looked at EU enlargement and the effect that this has had on candidate countries, the effect that EU enlargement has had on TurkeyÒs economy and the tourism industry in Turkey and Istanbul. The dissertation would be useful for anyone interested in EU enlargement and tourism, especially in Turkey.
(2006, 5500 words)
The project is aimed at analyzing the effectiveness of financial institutions at promoting the use of payment cards in preference to cash in overseas transactions. The project has been divided into sub-sections that include abstract, introduction, detailed methodology, literature review, findings and conclusion. The research uses both primary and secondary data to present the findings. The primary data has been collected through semi structured interviews with the relevant managers of financial institutions. The literature review provides critical analysis of the literature that has been written in the domain of the project, the section has been kept concise. The findings have been reported with the help of the extended marketing mix framework. The report concludes by recommending improvements in the key success factors of the use of cards over cash as a payment method while abroad.
(2005, 11500 words)
The dissertation aims to evaluate Istanbul, the capital of Turkey, as a global city. A review of literature is provided on the status of global cities, IstanbulÒs advantages and disadvantages in historical, geographical, political and economic perspectives; the prospect of the EU membership for Turkey; the global cities of London, New York, Tokyo and Paris. Research methods include primary data collection through questionnaires using qualitative and quantitative analysis. Conclusions are made on the basis of the findings about the aspects of the cultural and business life of Istanbul, the issues of security, health care, infrastructure, population growth, transportation, earthquake problem, etc.
(2006, 9500 words)
The dissertation analyses the British influence on the development of skiing providing a review of academic literature, memoirs and poetry on the origins of the British interest in mountaineering and skiing in the Alps, the history of the Alpine Club, the stories of the skiing pioneers, the rise of skiing over the 20th century, etc.
(2005, 15000 words)
The present paper investigates the role service training plays in improving perceived service quality. The literature review highlights the importance of customers for service organisations, shows the link between customer satisfaction and business success of a service provider. The discussion shows that service training is the way to motivate employees to deliver high quality service, to teach them how to handle critical situations and to develop their interactive skills. The use of various industry examples the discussion shows the way hospitality industry players use training schemes to maintain service quality. The research is based on qualitative study with the use of observation, customer questionnaire and semi-structured interviews as data collection tools. The findings are analyzed with the use of descriptive statistics.
(2005, 10000 words)
The dissertation aims to investigate social changes brought about by the development of tourism in Tyrol, a part of the Austrian Alps. An overview of Tyrols history and alpine communities is provided highlighting the implications of geographical and social isolation, changes in population, family structure, traditions and life styles. Literature review touches upon the theories of cultural change, the concept of tourism, etc. The methods of primary observation are used in collecting data from informants. Conclusions are made about the effects of tourism on the changes in the Tyrolese lifestyle.
(2004, 16000 words)
The dissertation aims at investigating tourism as an alternative industry for regional development in rural areas. The objectives of the research are to deal with the problems of a Greek rural area, Mountain Pelio, rich in natural and cultural attractions that claims to be effecting its own tourist planning. The attitudes of the local community to tourist development are examined. Proceeding from a thorough review of literature the author defines the key concepts of the study (rural area, rural tourism, etc.) and outlines the negative and positive impacts of tourism. Various approaches to tourist planning are presented. Background information about Greece and Pelio region is supplied. The attitudes of the local public to tourism development are described and analysed. The author uses qualitative methods of research, both primary (interviews with data coding) and secondary (surveys of printed and online information sources). The paper recommends that tourism decision-making should be conducted by people living or working in the area, with maximum participation of the community stakeholders. The conclusion is made that tourism planning in Pelio area is at a rudimentary stage, and possible solutions to the problem are offered.
(2004, 22000 words)
Information and communication technologies (ICTs) and tourism are two catalysts of the emerging global economy, enabling dynamic, innovative and knowledgeable economies and communities to interact with the world outside national borders. This dissertation conducts a research on the impact of information technology in new economies which is critical for creating leaders and followers. The purpose of this dissertation is to provide illustrating facts from the tourism industry and Information Technology while aims and objectives of the project are highlighted along with an outline of the dissertation content.
Page 2>
|
