|
(2008, 14 000 words)
The dissertation examines whether with the increase of fuel prices and a growing concern about the environment, logistics managers should consider switching to renewable fuels, especially biofuel, as a viable alternative to fossil fuels. Primary research is conducted in the form of interviews with oil producers and students; secondary data analysis is presented on the basis of a literature review related to the impact of renewables on logistics. Conclusions are made that biofuels are not currently economical for large scale usage; recommendations are suggested about the production and distribution of biofuels.
(2007, 15 000 words + 2400 words)
This dissertation looks at the one of the highly influential theories in the strategic management literature by Porter known as Generic Strategies. These strategies include low-cost leadership, differentiation and focus. There have been mixed results of empirical researchers regarding the typologies and the role of 'stuck in the middle' strategy remains unclear to date. Therefore the current research undertakes the analysis of usability and applicability of Porter's Generic Strategies in the light of current turbulent and unpredictable operating environment. The current research has undertaken case study approach towards achieving aims and objectives of this research. Vodafone and its strategic management in the UK have been chosen as the case study and different analyses have been performed on it. It has been found that there are a number of factors that affect the strategic management decision and the applicability of Porter's Generic Strategies. The research also claims that the adoption of carefully tailored 'stuck in the middle' strategy can lead to superior performance and unique competitive advantage within the industry.
(2005, 21 000 words)
The dissertation investigated risks and rewards associated with outsourcing and the ways of mitigating these risks. The research methodology is based on the combination of qualitative and quantitative approaches, using the methods of induction and deduction in the analysis of primary (interviews and questionnaires) and secondary data. The review of literature touches on the nature of outsourcing, types of risks, the reasons behind outsourcing failures, the issues of leadership, etc. Conclusions are made about outsourcing risk management offering recommendations concerning risk mitigation techniques.
(2003, 11000 words)
The dissertation aims to examine the impact of corporate social responsibility and socially responsible investing on oil industry companies. (Further information available on request)
(2003, 8000 words)
This dissertation looks at the concept of corporate identify and attempt to identify the ways in which strong corporate identify can help organisations. Strong literature review is supporter by qualitative research. Analysis of findings indicates that strong corporate identify has the strong impact upon sales, market share, corporate image and reputation as well as inter-organisational relations (e.g. employee performance and motivation).
(2002, 8000 words)
This project will be exploring Baileys Cream Liqueur and its position in the cream liqueurs market. Baileys was found to be the market leader and market driver for the whole sector of cream liqueurs. Cream liqueurs sector has mainly been the preserve for females, however at the moment Baileys and its competitors are trying to acquire young customers from both genders. Future forecast of the sector suggest, that cream liqueurs market will be growing for the next seven years. Cream liqueurs industry does not present wide job opportunities for postgraduates, however Baileys annually recruits around 40 graduates and postgraduates. The objective of primary research was to find out why consumers prefer Baileys to other cream liqueurs. Phenomenology, philosophy and induction approach were adapted for research. The research strategy for this project was the multi-method approach of combining survey and case study methods in the form of focus group study and questionnaire survey. This enabled researcher to conduct both qualitative and quantitative researches and generalise on findings. Findings of the research suggested, that taste of the product is the primary characteristic why consumers prefer Baileys to its competitors. Second characteristic revealed was its memorable advertisements. Respondents of the research also said, that creaminess of Baileys is the feature that attracts them. Several conclusions and recommendations were drawn from the research findings: Companies, competing on the cream liqueurs market need to conduct extensive testing of product and marketing activities prior to launch; Baileys needs to continue with its original and creative advertisements and other companies need to develop their brand image to appeal to the wide majority of consumers in order to win the battle for consumers and Baileys is suggested to extend its product range with other liqueurs as well as complementary products to keep its leadership of the market.
(2003, 18500 words)
This thesis explores the concept of the corporate culture change particularly in regards the negative post-effects that can be caused by the process of change. In order to identify these negative post-effects the case studies were conducted.
The findings of the case study revealed that there are several negative post-effects such as redundancy, poor financial performance, conflicts among manager and workers, writeritarian leadership style, and not sincere behaviour of workers.
Moreover, some tips for avoiding these post-effects were found. There has to be a real sense of commitment at all levels of the company in order for the change to be realised. The journey can be hard and frustrating, but it can also be a fun and challenging learning process for all involved.
(2002, 10,000 words)
This thesis is about integration of culture and advertising in Russia and Britain . These two countries have always had different cultures and lifestyles. However at the moment many products and services, sold in these countries are similar, thus it is very important for advertisers to know which adverts could be used in both of these countries without vast modifications, to save money. Further in this work cultural differences will be analysed using two comparative models: Hofstede's five dimensions of and model of analysing people's values, which was developed by Farid Elashmawi and Philip R. Harris in 1990. Integration of these models allows achieving best possible results. On the basis of these frameworks primary research took place. Further in this work analysis of findings will take place, which will explain vast cultural differences and similarities between UK and Russia. Section 7 will be analysing three TV commercials, which were recently run in UK and Russia. The purpose of it is to derive cultural values, on which advertisers are stressing upon. Finally to answer the last research question analysis of cultural differences and advertising will take place, suggesting what kind of commercials could be used both in these countries i.e. what cultural values should be stressed upon. This will enable companies to save resources and gain the maximum of brand recognition and familiarity.
(2003, 10000 words)
This dissertation analyses and evaluates Nokia's competitive advantage. writer attempted to answer the following questions: What internal factors have been underlying in its success? What attempts have been made and can be done in order to fully utilise these? What are the external factors contributing to Nokia's decision making and to what extent have these been central to the company's overall success? What role has the government and domestic institutions had in the Nokia we see today?
(2003, 1800 words)
This research proposal outlines the aim of the research, references that can be used in the research, data collection and sampling methods, the analysis of findings, and timetable for the research.
(2003, 3000 words)
This research proposal outlines the aim of the research, the current theoretical concepts of culture change, analyses the dynamics of culture, discusses the challenges for the current research and provides the questionnaires that can be used in the research.
(2003, 2700 words)
This dissertation proposal outlines the background of the issue, academic context, research objectives, methodology, access, research ethics, and time scale.
Page 2>Page 3>Page 4>Page 5>Page 6>Page 7>
|
