C/B/1008. Dissertation. Use of atmospherics: effects of background music on customer behaviour in UK hotels

The dissertation investigates the rationale for using background music as part of atmospherics in British hotels. The review of literature touches on the theory of customer behaviour and customer satisfaction as a key purpose of the hospitality industry, the emotional power of brand, the role of music in creating atmosphere, etc. The study uses qualitative and quantitative methods of research based on secondary data and primary data obtained from interviews, questionnaires and participant observations. Conclusions are made about the practical use of background music by hotel managers and its potential to reinforce overall customer satisfaction. Recommendations are suggested about further research into the effects of atmospherics on customer perceptions.

C/B/1010. Dissertation. Has Disney's acquisition of Pixar Animation Studios been successful?

The dissertation examines whether the acquisition of Pixar Animation Studio by Walt Disney Company has been successful. The background of the acquisition is presented; literature is reviewed on the theory of mergers and acquisitions (M&A) including the challenges of M&A, the ways to evaluate the success of M&A, etc. Analysis of the financial performance of the company in 2006 is conducted using their share price movements, etc. Conclusions are made about the success of the Pixar acquisition by Disney.

C/B/137. The impact of country's accession to WTO on its industry

This paper evaluates the possible impact of the country's accession to WTO on its industry. The evaluation covers such areas as the impact of inbound FDI's on host country's economic development, the current state of the industry and its future potential, the strategic imperatives for domestic players to maintain its competitive advantage in face of looming increase of competitive pressure. The analysis incorporates both secondary and primary analysis. It is presented in the form of comparison of data from different sources in order to deliver the most balanced view of the situation and provide realistic suggestions for improvement.

P/B/245. Dissertation: Entrepreneurial Behaviour and Motivation in Franchise Organisations?

This dissertation explores the subject of Franchising and Entrepreneurial Management. Dissertation aims to explore whether management of Franchise Organisations has explicit Entrepreneurial Behaviour and high Motivation and whether there exists any causality between the franchisee and entrepreneurship. Dissertation contains methodology and primary research and is using case study of franchiser and multiple-unit franchisees (MUF).

P/B/231. Dissertation. Analysis of Rover

The purpose of this dissertation is to analyse Rover; its history, its past strategies, strategic ventures and alliances and to give appropriate recommendations upon company's future strategies to be adopted. Dissertation consists of literature review, which is largely concentrated in historic events of Rover; Methodology chapter and analysis of the information gathered. Dissertation contains extensive environmental analysis of Rover and is based on the secondary data.

S/B/29. Dissertation. OUTSOURCING: TO WHAT EXTENT HAVE THE UK's MAJOR GROCERY MULTIPLES USED THIRD PARTIES IN THEIR LOGISTICS OPERATIONS?

This dissertation provides an overview of the UK grocery sector and the major multiples that operate within it. Logistics has played an increasingly important part in the operations of these major multiples however; the role of third party logistics providers in this operation is something that most literature around these subjects only skims. For this reason this report aims to evaluate the roles adopted by third party logistics providers in the provision of services to the UK's major grocery multiples. It considers the literature that already exists on this subject, how these third parties serve the sector and finally how these third parties can best serve the major grocery multiples in the future. This report has found that as long as the UK grocery market continues to evolve towards total operating efficiency then third party logistics service providers will have a continued role in serving the major multiples logistics and distribution needs. This is a full dissertation including definitions, graphs and references.

P/B/206. Dissertation. Adoption of Internet Strategies in Small Business (SME)

The aim of this dissertation is to investigate how small businesses can take advantage offered by Internet in the form of Internet Strategies. Literature review covers the aspects of small businesses, adoption of Internet and online market for good and services. Primary research consisted of qualitative semi-structured interview with experts in this field. Analysis of research findings enabled writer to suggest how small businesses (SME) can effectively adopt Internet strategies.

P/B/198. Dissertation. P2P file sharing and its effect on Music Industry

This dissertation aims to investigate how peer-to-peer file sharing affects the UK Music Industry. writer analyses the structure of UK music industry, sales and growth. Dissertation investigates the relationship between the price of the single and album to the sales figures. Apart from that P2P file sharing is discussed and its possible and current effects on Music industry are discussed. Quantitative research methods are applied to investigate the problems of the dissertation. For more information please contact us.

P/B/196. Dissertation. Digital music downloading and its impact on the music industry in the UK

This dissertation aims to assess the effects of digital music downloading on the UK and US music industries and to assess, with respect to developments in US markets, how the UK industry might adapt to the changes brought about digital music downloading. Literature review presents extensive analysis of Music and Digital Music industry in UK. Extensive PEST analysis is presented. Analysis of findings indicates current state of UK music industry and possible future development. Further information on this dissertation is available on request.

C/B/118. Dissertation. Intel's approach to Branding

The following study is designed to look upon the success of Intel Corporation over the past few decades, identifying the key success factors and strategies and making the predictions and outlooks for the future. Initially, the writer assumption was that the success was lying in the area of extremely successful branding strategies with a flag ship slogan 'Intel Inside'. However, after running a number of comprehensive analyses over the development of semiconductors industry and the company within it, the writer's opinion has slightly changes or perhaps widen. However, before going into explanations, the researcher would like to highlight that a major focus of the Literature Review section is lying upon the concepts of branding due to the initial assumptions, whereas the actual analysis take on a slightly different perspective. The writer has identified, that most of the consumer and industrial branding promotion takes place in Intel by means of co-branding, i.e. the company is manufacturing a very important component but as a part of larger devices. Therefore, the manufacturers of the actual devices (PCs, laptops, mobile phones, etc.) are more responsible for the promotion. Another side of the medal is that Intel has very important Government (US) orders, which in fact greatly contributed towards the company today's success in a way of providing the initial orders and funding for the innovations in aerospace and defence sectors. Later, the ageing or replaced innovations were transferred into the sectors of consumer and industrial electronics, not requiring the company to make large investments. Finally, the study has identified the Wintelist era, which is the result of cooperation in between the Intel and Windows (Microsoft). The era creates the boundaries in terms of chips and software, i.e. in simple terms, the Windows software operates best using Intel chips. Therefore, it makes it much easier for Intel to face its competitors. These last two factors have been identified as the keys for the Intel today's success. The dissertation is completed by a number of analyses of the long and short term company's moves, followed by the sequent recommendations and projections, being based on the writer's personal understanding and the industry experts' opinions.

P/B/174. Master's Dissertation. Analysis of Greek Footwear Industry: The Case of Rollini

The dissertation analyses the Greek footwear environmental industry (competition, customer analysis) using the primary (2003) and secondary research (1998-2002). For the deeper and more detailed analysis the Rollini footwear company were analysed. (Further information is available on request)

C/B/112. MBA Dissertation. What is the optimal approach to change organizational culture: Change agent or consultancy?

The purpose of this dissertation was to analyse which approach to organisational culture change is better: through the external consultancy (where specialists in this field would be employed) or through internal change agent, working or being hired in order to change the culture of the company. Lack of previous researches on this matter has made this research highly original and being both socially and academically important. First of all extensive literature review was developed covering organisational culture, its importance, types of organisational culture, way of organisational culture change as well as difficulties and barriers to change. Analysis of the previous literature enabled researcher to identify two approaches to organisational culture change (change agent and consultancy). This was found to be gap in the literature and researcher decided to investigate this problem. Research consisted of secondary data collection using phenomenological research philosophy, inductive research approach and case study research strategy. Analysis of 20 companies was made being equally split between culture change projects completed by consultancy and by change agents. The companies were: IBM; US Postal Services; General Electric; University of Technology; American Express; Bupa; British Airways; NHS; Siemens; GlaxoSmithKline; Hewlett-Packard; BP; British Petroleum; General Mills; General Motors; Xerox; Safeway; Samsung; Sears, Roebuck & Co; United Technologies; NUMMI. Findings of the research indicate that companies, which change their organisational culture through the external consultancy, are usually experiencing less negative post effects and the organisational culture change is accomplished quicker. This finding was also supported by findings by Smith (2003). Based on the research findings researcher was unable to identify which is the best method of change in terms of achievement of the target organisational culture due to small sample size and similar results for both groups of companies.

P/B/169. Master's Project. Chinese Family Start-Ups: Hong Kong vs. UK

The project aims to analyse and discuss the difference in culture, external environment and banking in UK and Hong Kong in order to examine which country is the best place for the Chinese Family Business start-ups. (Further information is available on request)

P/B/162. Dissertation. Examination of entrepreneurship strategies: Starters Vs Acquirers

This dissertation aims to examine differences in entrepreneurship strategies of Starters and Acquirers. Extensive literature review is made on the entrepreneurship and entrepreneurs, their motives, and the way in which opportunities are being identified and exploited by entrepreneurs. Numerous strategies and theories are used to build the "wall of knowledge" and identify the gap in the research. Primary research consisted of large sample of entrepreneurs, surveyed via questionnaire survey. Conclusions are statistically evaluated to assess the entrepreneurship strategies of Starters and Acquirers, their motives, degree of innovativeness and extend to which Starters and Acquirers differ and are similar in terms of strategies and competitiveness. Please contact us for further information on this dissertation).

P/B/148. Dissertation. How to measure the success of the company? The case of Harrods

This dissertation is considering the issue of success of the organisation in both financial and non-financial terms. In the literature review writer is analysing different measurements of success including performance measurement frameworks. Second part of the literature review is analysing the applicability of success measurements to the retail industry and outlines the success factors for the UK retailing industry. Primary data collection consisted of in-depth interviews. Third part of the dissertation contains financial and non-financial analysis of success of Harrods, which includes financial ratios, critical factors of success, measurement of its retail performance and comparison with competitors. Important conclusions are drawn upon the research findings on whether Harrods could or could not be considered a successful company.

P/B/134. Dissertation. An Evaluation of the prospects for Sainsbury's Supermarkets in the UK food retail industry

This dissertation is analysing the UK food retailing industry and aims to identify the future perspectives of Sainsbury's supermarket chain. It consists of research rationale, analysis of business (PEST) and competitive (Porter) environment of UK Grocery Retailing industry, identifies the industry life cycle, key drivers of the UK food retail industry which are being throughout examined and criticised. Analysis of past, present and likely future performance of Tesco, ASDA, Sainsbury and Safeway is made. Based on these findings writer aims to establish Sainsbury's likely future position in the industry and outlines important recommendations to the company on how to manage its current poor performance and position and succeed in the long run.

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