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(2008, 16 200 words)
The dissertation examines the role of call centres in the Indian economy of today providing a review of literature on business process outsourcing (BPO) in India. A case study is conducted to identify the operations of an IBM call centre in Bangalore and evaluate its service quality. The research is based on the descriptive approach using secondary and primary data obtained from semi-structured interviews and questionnaires. Conclusions are made about the levels of customer service in the Indian IBM call centre. Recommendations are suggested about the ways to improve the competence of the organisation.
(2006, 13 000 words)
The dissertation investigates the benefits and risks of offshore outsourcing of UK contact center businesses to India. The review of literature touches on the problems of offshoring and outsourcing, the attractions of the Asian markets, the background of the British contact center industry, etc. Research methods include collection and analysis of primary data (through interviews) and secondary data sources. Conclusions are made about the role of outsourcing for the UK economy. Recommendations are offered about effective outsourcing strategies.
(2006, 27 000 words)
The dissertation reports on the Turkish meat exports to EU describing the country’s economic background, the details of Aytac and Pinar meat companies, the difficulties facing exports to Europe, etc. The review of literature touches upon export behaviour theories, European Union’s trade barriers, the export policy of the Turkish government, etc. The case study of Aytac and Pinar is performed within the phenomenological paradigm using the inductive approach to the analysis of primary data (semi-structured interviews). Conclusions are made about the benefits and problems of Aytac and Pinar in their meat exports to EU offering recommendations to direct and indirect exporters.
(2005, 43 500 words)
The dissertation investigates the attitudes of the Graphics Company customers to the possibility of relocating or outsourcing their production to low-cost countries, and the effect of these considerations on the company’s customer relations. Market analysis for the Graphics Company is conducted with the view of their expansion to Central/East Europe including the analysis of the Electronics Manufacturing Services (EMS) industry. The study is based on the systems approach providing its description and using it in the relations analysis and the market analysis of the secondary data and primary data collected through questionnaires and customer interviews. Conclusions are drawn from the results of the relations and market analyses.
(2006, 9000 words)
The dissertation investigates the features of multinational companies (MNC) focusing on the degree of monopoly they possess and discussing the case of Microsoft’s power of monopoly. A literature review covers the theories of MNC, economic integration under globalisation, internalisation, privatisation, types of monopolies, etc. A case study of Microsoft is based on the method of secondary data anlaysis including the analysis of the company’s development, financial data, competitors, etc. Conclusions are made about the effects of globalisation on market monopolisation.
(2006, 11 000 words)
The dissertation investigates the emerging markets (EM) in India, China and Brazil discussing them from the perspective of business opportunities and optimal market entry strategies for multinational corporations (MNC) and identifying optimal market entry strategies. The study presents a review of literature on emerging markets and the strategies used by MNC while entering the EM. Common problems and misconceptions related to EM are outlined identifying the areas of MNC managerial concern and offering recommendations about EM entry strategies.
(2006, 23 500 words)
The dissertation investigates the validity of SWOT analysis in international business applying it to the issues of non-traditional furniture exports from Columbian to the British market. A literature review touches upon export diversification, non traditional exports, etc. Columbian non-traditional exports are described; the issues of strategic planning are discussed considering target market opportunities and threats against the strengths and weaknesses of the supplier industry. Research methodology includes secondary data analysis, descriptive research of the target market (British furniture market) and the potential supplier (Colombian furniture exporter industry), primary data collection (through focus group meetings and surveys) and analysis. Conclusions are made about the value of SWOT model in analyzing international business issues. Recommendations are offered to Colombian furniture exporters.
(2006, 12000 words)
The dissertation aims to investigate the risks of entering the Chinese clothing market using NEXT as a case study. The review of literature covers the theories of international marketing including market entry modes and approaches to consumer behaviour. NEXT performance is analysed using marketing mix, SWOT, PEST and Porter’s five forces models. The case study involves quantitative (statistical) and qualitative research methods based on primary data (questionnaires) and secondary data (marketing journals, reports, etc.). Conclusions are made about the opportunities and strategies of NEXT in China.
(2006, 9500 words)
The dissertation reports on the international fashion company Salvatore Ferragamo (SF) investigating their marketing activities in Italy (home market) and in the USA. A review of literature touches on the specifics of luxury goods, the issues of global marketing, the theory of marketing mix, target markets, competitors, distribution channels, advertising, etc. Secondary and primary (interviews, questionnaires) research is conducted to compare SF practices in Italy and the USA. Conclusions are made about the differences in the company’s range of shops, advertising strategies, competitive environment, etc.
(2006, 15500 words)
The dissertation reports on the Polish airline LOT providing a review of literature on the current situation in the European airline industry, the Polish airline industry (using Porter’s Five Forces analysis), LOT’s history and background, etc. LOT’s performance is compared to that of the British Airways (BA), Ryanair and easyJet. Research methods combine secondary resource analysis with the analysis of the primary data collected through the interviews with public relations representatives and operations managers. Conclusions are made about the new policy of ‘open sky’ and the prospects of LOT and the Polish airline industry to sustain stable growth.
(2005, 10500 words)
The dissertation investigates the advantages and disadvantages of outsourcing for IT departments in public agencies. Literature is reviewed on the evolution, types, functions and risks of outsourcing, the issues of outsourcing technology, public sector outsourcing, etc. The analysis is based on secondary and primary research data using questionnaires and case studies of outsourcing strategies developed by IT managers from local government bodies. Conclusions are made about the role of management in outsourcing. Recommendations for further study are offered.
(2006, 4000 words)
The paper contains a research proposal for Bussie Home Loan (BHL) offering a business plan for their overseas project (BussieLoan) in China. An overview of the organisation is given using SWOT analysis, HRM analysis, potential overseas customers’ analysis (Australia and China), etc. Chinese property market is described using the marketing mix model. Recommendations are made for BHL management about their business opportunities in China.
(2005, 10000 words)
The dissertation investigates the Fairtrade movement identifying its principles, exploring the reasons behind its rapid growth, conducting stakeholder analysis and reporting on Fairtrade policies in coffee shops. A literature review touches upon the history and problems of Fairtrade in France and Britain, stakeholder theory and analysis, Starbucks coffee shops background, etc. Primary (via questionnaires) and secondary research is conducted. Conclusions are made about the applications of the Fairtrade and Stakeholder theories in coffee shop practices. Recommendations are made about promoting the issues of the Fairtrade movement.
(2004, 37000 words)
The dissertation investigates the issues of a global new product launch (NPL) examining the factors behind making this decision and the link between managerial decisions and the product success. A literature review touches on the problems of a new product development, launching strategies, internationalisation, market entry modes, global marketing, standardisation, adaptation, etc. The steps in NPL decision-making are described offering a NPL conceptual model. Conclusions are made about the managerial implications of the secondary research findings.
(2005, 14500 words)
The dissertation investigates the issues of foreign direct investment (FDI) in Russia and China relating the experience of each country to the FDI theories reviewed along with other academic literature on political and economic theories, transition economies, etc. Politico-economic backgrounds of Russia and China are described analysing the countries’ investment climate. Conclusions are made about the similarity between Russian and Chinese problems related to FDI.
(2005, 11000 words)
The dissertation investigates Indian and Australian food markets offering a business plan for the import of Pickles foods in Sydney. Consumer behaviour towards buying pickles is studied; competitors in pickles industry are described; Pickles’ environment is analysed using PEST, Five Forces model, SWOT model, marketing mix model, etc. Recommendations are made on the solution of possible Pickle foods’ problems.
(2005, 13000 words)
The dissertation aims to investigate corporate governance in Chinese Joint Venture Companies (JVC). The review of literature touches upon the on theory and definitions of corporate governance (CG) by Western and Chinese scholars, CG models in different cultures, Chinese managerial systems and culture, etc. Research methodology uses a qualitative approach in a case study of two small and medium JV companies using primary data collected through interviews. Conclusions are made about the trends in Chinese corporate governance practices.
(2006, 14000 words)
The dissertation aims to investigate the case of the EU – China textile agreement of 2005 examining textile industries in China and the European Union (EU) and describing their current competitive environment. A literature review touches upon the theories of trade including the issues of free trade, trade barriers, voluntary export restraint (VER), political economy, etc. The background and the implications of the new agreement on textile exports between the EU and China are discussed; conclusions are made about its role in the competition between EU and China in the textile and clothing market.
(2005, 12000 words)
The dissertation provides a comprehensive report on the automotive industry tracing the history of its development and discussing the stagnating Western car market and the growing Asian market. A review of studies is provided on the specificity of cars, fragmentation and dynamic structure of demand, purchasing methods, after-sales requirements, industrial inefficiencies, and new directions based on the strategies of ‘old giants (Ford and General Motors), European conglomerates (Volkswagen and DaimlerChrysler), European ‘moderates (PSA, Renault-Nissan, BMW), and Eastern ‘miracles (Toyota, Honda, Hyundai). Companies strategic mistakes are analysed; solutions to their problems are offered.
(2004, 17000 words)
The dissertation aims to investigate the strategies of Transnational Corporations (TNC) operating in China. The review of literature touches upon the economic and cultural features of contemporary Chinese market, the history of TNCs in China and the incentives for their expansion, the aspects of the localization process including ethical issues, the challenges of TNCs localization in China, etc. The study of Unilever, the Anglo-Dutch producer of consumer products and food, is conducted using SWOT analysis and outlining various aspects of its localization in China. The research is based on the combination of quantitative and qualitative methods with secondary data applied to the primary data interpretation (interviews) in the case study of Unilever China. Conclusions are made about the success factors and pitfalls of localization.
(2005, 3000 words)
This dissertation proposal examines the environmental and firm-level consideration that multinational corporations (MNCs) take into account when making market entry decisions in developing countries. Whilst considerable literature has examined the internationalisation decisions of MNCs in the developed world and in emerging economies, relatively few have investigated the developing world context. Developing countries suffer from a range of environmental and firm-level difficulties that affect internationalisation decisions. At the environmental level, they face information problems, hampering investment, regulatory difficulties, decreasing economic efficiency, and judicial shortfalls that undermine contractual compliance. At the firm-level they lack the administrative, organizational and managerial capabilities to leverage firm-specific resources and knowledge that are vital to success. This proposal would be useful for any student wanting to know how to write a well structured and cohesive proposal that illustrates how to effectively link a studys research aims, objectives, literature review and methodology sections.
(2005, 16000 words)
The dissertation reports on the corporate communication activities of MARTRADE, Malaysia's non-profit government organisation promoting overseas trade. The study offers a review of literature on trade relationships between Malaysia and the UK, on MARTRADEs corporate strategies, and on the theory of corporate identity, image and reputation. An overview of MARTRADE problems is provided using the method of direct observation (interview, self-descriptive questionnaire) in combination with the content and computer analysis of the obtained data. Recommendations are made about the companys promotional strategy.
(2005, 12000 words)
This dissertation examines the affect that cultural compatibility has on the success of firms engaging in mergers and acquisitions. Whilst most of the literature of mergers and acquisitions focuses on their strategic and financial importance, it is usually problems with cultural compatibility that results in so many to fail. Using two well known frameworks, Nahavandi and Malekzadehs (1988) framework for acculturation and Carter and Coopers (1996) framework of cultural integration, this dissertation investigates the reasons why cultural compatibility can determine the success of mergers and acquisitions. In so doing, it draws on two prominent mergers that took place at Vodafone between 1999 and 2000. The first was a friendly merger between Vodafone and US telecoms firms, AirTouch, whilst the second focuses on Vodafones hostile takeover of German industrial conglomerate Mannesmann. The two very different cases help to highlight the need to understand and effectively manage different cultures if mergers and acquisitions are to be successful. This dissertation would be useful for anyone interested in organisational culture, mergers and acquisitions, the case company, Vodafone, or anyone wanting to know how to do case study research.
(2004, 11000 words)
The dissertation reports on the performance of Middle East airline industry aiming to look at the air passenger market and compare it to that of other countries. The methods of primary research (interviewing) and secondary research (literature sources study) are used. The concept of 'flag carrier' is defined; the aviation modes and the basic economic features of the airlines are outlined for the Middle East and UK respectively, highlighting the effects of deregulation upon both markets. The conclusions are made about the political control over the industry and the development of longer-range aircraft.
(2003, 12600 words)
In this paper Heineken is taken into scrutiny over the last ten years. This is made by describing the global strategy of the company through six stages: first, Heineken in general is described. Next, product and innovations are presented by means of the marketing tools (segmentation and branding). Third, international markets, marketing and sales strategies are analyzed. Three main global brands within different segments, such as: the premium segment (Heineken), the standard segment (Amstel) and the specialty segment (Murphys) are taken into examine. Then, overview of Heinekens global brands is performed. Afterwards, production units and logistics (supply chain, operational planning system (HOPS)) are discussed. Fifths, Heinekens corporate culture and personnel profiles are analyzed by means of the management standard frameworks. At the final, sixths stage, a financial performance of the company is evaluated through the financial statements analysis. At the end of each stage a short conclusion is given, and a final conclusion in the end of the project highlights the Heinekens global strategy in terms of results and future prospects.
(2004, 13000 words)
The core aim of this study is focused upon investigation of the cultural conflict, which takes place among employees of airlines. In order to be more specific, the writer has decided to focus on two major airlines, British Airways (BA) and Lufthansa, in addition, such approach has provided an opportunity to compare and contrast. The dissertation is based on two types of research, as in primary research resulting in one to one interviews (the questionnaires and results are attached in the appendix) with managers of BA and Lufthansa and secondary research, as in building theoretical base (e.g. Hofstede's Model has been used as one of the primary analytical tools) and collecting the relevant secondary information - practical and academic. The results offer an account of the real life facts and practices, which were recorded from the interviews with the managers and provide critical evaluation on the matter, highlighting failures and successes taking place as in resolving and attempting to prevent the problem.
(2003, 10500 words)
The purpose of this dissertation was to analyse the viability, profitability and suitability of the Pret-A-Manger's expansion to Switzerland. Apart from analysing the academic literature, researcher has conducted several important analyses: SWOT analysis, PEST analysis, Porter analysis, Market attractiveness and industry overview. They have suggested that Swiss market is not the best opportunity for the company to seize. Results of the primary research has supported this finding, therefore researcher came to the conclusion, that Pret-A-Manger should not enter the Swiss market. The reasons for that are the insufficiency of target audience, unsuitable lifestyles and high price-sensitivity of consumers. It was therefore suggested that company should enter other markets like Germany, Canada and other cities in US.
(2003, 11700 words)
This dissertation aims to investigate and analyse the Gap Inc. growth process by which it aims to explain opportunities for Internationalisation and to support the organisation by giving an academic review in order to provide guidelines to manage international development. The Gap Inc. is a prominent internationally operating specialty retailer. It has the strong position in the US market and implements the strategy of continuous global expansion. This research project investigates the current literature on the alternatives of internalisation and new market entry strategy. The internal and external environment data of the company, collected from in-depth interview and various secondary sources, is analysed. Finally, the company's ability to internationalise and alternative international expansion options are being evaluated and recommended for the company's international development. The research is inductive and of exploratory nature. The analysed data is used to identify optimal entry strategy for the company. The research concludes that there is a great opportunity in the specific market for international development, although the organisation, due to lack of financial resources shall switch from original wholly-owned expansion to an alternative one. Due to certain limitations, imposed by environmental and internal factors the findings can not be used in terms of generalisation, though it can be used as an example for further theory building in the area, related to the issues of internalisation and market entry strategies.
(2003, 11000 words)
The dissertation includes a set of comprehensive analysis upon the company, such as history, current situation, financial analysis (ratios), chart and diagrams, Porter's 5 forces, PEST, SWOT, Product Life Cycle and Band Positioning and Gap Analysis of the company and its competitors. This is followed by various HRM analyses in terms of company's culture, stuff training situation, motivation, etc, which is further complimented by a brief staff questionnaire. Finally, the researcher is speculating upon the use and benefits of current procedures and suggesting the new ones, assessing their potential benefits and feasibility.
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