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(2008, 9700 words)
The dissertation investigates the impacts of the e-commerce on traditional retailing with the focus on Business to Consumer (B2C) retail. The review of literature touches on the features of traditional and electronic commerce highlighting their advantages and disadvantages. Research methods and approaches are described indicating the methodology used in the study, i.e. quantitative and qualitative analysis based on secondary and primary data collected through a structured questionnaire. Conclusions are made about consumer preferences in choosing online and traditional shopping.
(2005, 11500 words)
With the second boom of Internet, companies are more rational in application of Internet and improving their business. Internet search engine nowadays becomes the platform that guides user to search the information they want. Companies or individuals always wish that users could easily find their published information so that to accomplish business purposes, such as sales or promotions, etc. Thus, the website search engine rank position in some big search engines becomes the most important target for a website. Search engine marketing (SEM), a management activity, will increase targeted page rank and traffic to the website, generate more enquiries and lead to more sales. This paper purposes to research the SEM strategy and its relationship with company business. The research paper includes several analysis methodologies, SLEPT, SWOT and CBA, and so on. At the same time, this paper will give a SEM strategy suggestion for a website: www.vrdragons.com, a new online game website in China, to increase its search engine rank.
(2004, 21000 words)
This project investigates M-Commerce in light of the .NET Framework. The early chapters include substantial research into Customer Relationship Management (CRM) and in particular, Sales Force Automation. The report uncovers a common problem affecting this field which is that sales representatives, while on the road, are isolated from back-end systems. This means that they must collect orders on paper and then input the sales data into the company database back at the office. The result of the project is the development of a Mobile Application, running on a PDA device, which allows field salespeople to access back-end company data while on the road. It also enables him/her to make sales, collect CRM information, and transfer this data to the office (SQL Server database) within seconds. The report contains a detailed walkthrough of the design and development stages of the software. At the end, thorough system and usability tests are conducted and final conclusions are drawn. An extensive discussion of the .NET framework together with the .NET Compact Framework is also included.
(2005, 14500 words)
This dissertation examines how trust is a key factor in affecting the ability of firms to build customer relationships online. It comprises an extensive literature review on the following areas: traditional and relationship marketing, customer loyalty, trust and measures of trust, and challenges that retailers face online. The study uses questionnaires aimed at Tesco customers to measure the importance that customers place on various factors of trust at different phases in the customer loyalty building process. These factors include data encryption, guarantees, Internet security and legal protections, and regulations, as well as other measures of trust, such as integrity, competence and benevolence. The questionnaire data is analysed and discussed in the context of the literature review before conclusions and recommendations are made.
(2005, 10000 words)
This dissertation explored the importance and affect that trust has on e-commerce success. Online merchants, so called e-tailers, face greater challenges when trading online compared to their traditional counterparts in the high-street. These challenges include concerns about security and privacy, the problem that services are often unfamiliar to the user, a lack of direct interaction between the parties involved in the transaction and an inability to fully assess the credibility of the information being given to them. If retailers are to overcome these challenges, they must learn what makes consumers trust them, whether this is trust in their ability to deliver on their promises (competence), trust that they will abide by their commitments (integrity), or trust that the e-tailer will act in good faith (benevolence). This dissertation attempts to understand the relative importance of these so called trusting beliefs (competence, integrity and benevolence) depending on whether the e-tailer is selling airline tickets, books, CDs, clothing, computer software, electronic products, health and grooming or sporting goods. In so doing, the detailed literature review examines the growth of the Internet and e-commerce, the challenges faced by e-tailers, definitions of trust and trusting relationships, and the four main types of trust (institution-based trust, trusting intentions, trusting beliefs and disposition to trust), which influence consumers trusting behaviour online (for example, sharing personal details or providing credit card numbers).
(2005, 12000 words)
With the proliferation in Internet usage across the globe, unsolicited commercial email (UCE), otherwise known as spam, has grown in more than equal measure. It has not only become a nuisance to individuals but commercially costs businesses tens of billions of dollars each year. The question has to be asked: Why do some businesses continue to use UCE as a method to build their brands and what effect is this having? In order to understand the effect of spam on brand image, interviews were conducted with individuals and employees of firms who have received spam. The results were analysed and discussed in light of the literature review. The literature review contrasts the effect of spam in the US and UK, the former being far less restrictive than the UK, where non-permission based email is now illegal. It also provides a comprehensive review of the literature on brand image, traditional and relationship marketing, customer loyalty, the buying process, UCE as a marketing technique, and permission-based and opt-out email policies. This dissertation would be useful for anyone interested in branding and the effect of spam, or other related issues such as traditional and relationship marketing, customer loyalty, the buying process and permission-based marketing, which are comprehensively covered. It is also useful in highlighting how to perform and analyze primary research and then apply those findings to the literature that has been set out.
(2005, 17000 words)
Customer loyalty is a central and growing topic in the area of marketing and marketing strategy. The traditional view in marketing has been to focus on acquiring new customers. However, firms are beginning to realise that it can be more profitable in the long-term to focus on retaining existing customers, especially as markets become more competitive. Here, customer loyalty is central to retaining customers. However, there are added complications when firms try to build customer loyalty in an online environment, called e-loyalty. In such an environment, customers look for very different attributes in their retailer than when shopping in the high-street. Focusing on three main players in the UK book market, Waterstones, Amazon and Borders, this dissertation examines two aspects of customer loyalty: First, the differences in customer loyalty in a traditional and Internet environment; second, the relative importance of different factors that affect levels of e-loyalty using an existing conceptual framework. The study involves some 50 research participants, whose data is thoroughly analysed and discussed in light of the literature review. The literature review is comprehensive and discusses the areas of traditional and relationship marketing, customer loyalty, including measures and types of customer loyalty, as well as e-loyalty. The dissertation would be useful for anyone interested in customer loyalty and e-loyalty, as well as the differences between traditional and relationship marketing, for which there is a comprehensive literature review. It is also useful in highlighting how to perform and analyze primary research and then apply those findings to the literature that has been set out.
(2004, 17000 words)
The aim of the dissertation is to estimate the role of e-commerce in the Arab world outlining the benefits of the Arab e-commerce market and the political, social and technological barriers to e-commerce development in the area. The review of literature identifies the concept of E-commerce, its global status, the challenges of e-commerce growth and the benefits of e-commerce for the developing countries. ICT developments and Information societies profiles a re discussed in the cultural context of the Arab world highlighting e-commerce challenges specific to the region. Conclusions are made about the ways of facing these challenges.
(2004, 16000 words)
The dissertation addresses the problems of Internet marketing concentrating on the UK grocery retail e-trade. The objective of the author is to compare buying behaviour and attitudes of males and females to online grocery shopping. Literature review provides general information on consumer behaviour covering the issues of total customer value and total customer cost; factors affecting consumer's choice, etc. An overview of online grocery shopping in the UK is presented. The author uses a combination of research methods including secondary data (based on the print and online sources interpretation) and primary data collection (designing a survey, questionnaire, and performing statistic analysis). The research findings explain the reasons for the low level of online grocery shopping service and provide information for managerial decisions.
(2005, 8500 words)
Payment security is a key issue affecting the adoption of e-commerce across the globe. The significant technical and legal difference in rules on payment security between countries, in particular, those in the East and West, has made the issue of payment security even more vital to effective global commerce. This dissertation compares the differing technical and legal issues of payment security in an e-commerce environment in China and the United Kingdom. It highlights the more laissez-faire approach that the United Kingdom takes towards e-commerce, compared with Chinas concerns over national security and a more controlled economy, which drive its decision-making. It would be useful for those interested in a comparative, case study research approach and those wanting to know more about the Internet, e-commerce and payment security, in particular, as well as the two case countries (China and the United Kingdom).
(2004, 16000 words)
This dissertation aims to investigate the factors that influence the level of trust towards e-commerce, and looks in to the elements that are likely to inspire consumers to trust online retailers. Literature review provides extensive investigation of trust in e-commerce; security of e-commerce; privacy in e-commerce and risks associated with e-commerce. Primary research was conducted using questionnaires and analysis of findings enabled author to investigate consumer perceptions of privacy; security and trust in e-commerce and to draw a number of conclusions onto how on-line retailers can increase consumer confidence; overcome fears and create consumer trust.
(2004, 13000 words)
The dissertation is aimed at analysis of the development of e-commerce in China and in particular, at identification of the problems slowing down the development process. The dissertation is based upon the extensive secondary research, assessing various sources of information including books, articles, surveys, etc. Report provides the full theoretical justification for the methods selected including the weak and strong points, scope, limitations, etc. Furthermore, the dissertation provides a comprehensive literature review mainly focused upon the development of the e-commerce in China but also considering various related topics and issues. The dissertation is completed by the presentation and discussion of the results, where the author analyses each particular identified problem, look for alternative ways and solutions and makes projections/recommendations for the future if applicable. The work is completed by conclusion, which summarises the all of the finding into one major point.
(2004, 18000 words)
This dissertation aims to investigate consumer motivations towards shopping on the Internet. Literature review of the dissertation refers to a number of different models including Technology Acceptance Model (TAM); Theory of Planned Behaviour (TPB); Consumer Value Typology and other models. Primary Research of this dissertation consisted of questionnaire research and aims to analyse the exact factors which motivate consumers to go shopping online. Findings of the dissertation are analysed and important conclusions are highlighted. Please contact us to get more information on this dissertation.
(2003, 10000 words)
The aim of this dissertation is to investigate how small businesses can take advantage offered by Internet in the form of Internet Strategies. Literature review covers the aspects of small businesses, adoption of Internet and online market for good and services. Primary research consisted of qualitative semi-structured interview with experts in this field. Analysis of research findings enabled writer to suggest how small businesses (SME) can effectively adopt Internet strategies.
(2004, 15000 words)
This dissertations aims to analyse what are the effects of e-commerce and e-business on SME's (Small and Medium sized Enterprises); to what extend today's SME's are using some forms of e-commerce and e-business and what are the main motivators for the companies to incorporate some form of e-commerce and e-business into the day-to-day activities of the firm. The dissertation presents extensive literature review covering topics related to e-commerce and SME's. Primary research was conducted using questionnaire as the form of data collection. Based on the findings received writer has drawn conclusions related to the Factors affecting implementation of e-commerce, Use of e-commerce techniques and Perception of e-commerce.
(2003, 4000 words)
This project presents the large quantitative research, which was conducted to determine why some people haven't purchased online and if there is any potential to do so in the future. For those respondents, who purchased online, researcher aimed to find the period of time they have been using this service and also on the frequency they have been using it. The group of most popular good, purchased online was determined and the average price was identified. On the concluding stage researcher analysed the importance of different e-commerce characteristics: convenience, payment security, quickness and other factors which are vastly important for online shoppers. This project does not contain any literature review, however is very useful for those who write dissertation as the primary research collection and analysis.
(2002, 15000 words)
This dissertation is analysing the high - end clothing retail industry and how the companies can use integrated E - Business solutions to make their relationship marketing more effective and get closer to the their customers. The research was done by using primary research tools including questionnaires to the two focus groups and secondary research by using books and journals.
(2003, 21000 words)
The purpose of the following thesis was to elucidate the reasons why do people not click on banners and find the ways in which advertisers can make banner advertisements appeal to consumers more effectively. Furthermore, outcomes of research suggested which features in banners advertisers should avoid when developing clickable banners. First of all an extensive literature review was carried out in order to highlight all important aspects of previous researches. Analysis of literature review indicated, that the gap in the literature exists in the area of public attitudes towards clickable banner advertising and the reasons why people avoid clicking on banners. To answer these questions, people attitudes towards banner and other Internet advertising were investigated through focus group interviews and survey, which was conducted for the purpose of assessment and quantification of the qualitative research results. The findings suggest that the main reason for the ignorance of clickable banners amongst the respondents of the research was low involvement between product or service being advertised to the viewer's interests. Other reasons included the high level of annoyance of banner advertising and the threat of viruses that some banners poses.
Conclusions of the research recommend narrow targeting and personalisation of banner advertisements, constant rotations and replacements of banners to avoid burnouts as well as trustful and original appeal and content.
(2003, 12000 words)
This dissertation looked at the Internet as the medium to help companies build and sustain their brands. Extensive literature review analysed the history of Internet development, ability of Internet to fulfil business objectives, the Internet's ability to build and sustain brand equity, problems of online brand building and threats posed by online branding. Primary research consisted of Interviews with companies. Conclusions of the research indicate that the Internet seemingly does have the potential to effectively build and sustain bricks and mortar brands by adding value to brand awareness, image and loyalty, although not to its full potential due to limited technology and current mindsets
(2003, 14500 words)
This dissertation analyses the technological progress in the United States during the last decade, and especially the INTERNET. First of all, it will be provided some general information about the Internet. Then it will be outlined what are the main benefits the companies and consumers can have from using the Internet. After that the America economy overview and stock market examination will be done. Moreover, it looks at the impact of the rising share prices in the real economy. Furthermore, there is an econometric analysis based on the growth accounting approach.
(2003, 15000 words)
This dissertation compares email marketing and usual direct marketing activities. Extensive literature review, identifying the benefits and drawbacks of both methods is supported by questionnaire survey. Results of the research enabled researcher to compare the response rate for both mediums, effectiveness of both mediums and relationship of customers to email and direct marketing. Conclusions of the dissertation are drawn regarding the future of email and direct marketing, their interdependence and affect which email marketing has upon the direct marketing.
(2001, 18000 words)
This dissertation looks at the trust variable as an essential element of online shopping. Apparently most of the Internet users are not using e-commerce shops and portals due to the low level of trust. Extensive literature review regarding both e-commerce and trust revealed that there is number of factors (such as payments security) which influence the level of conusmer trust in online shopping decision. Questionnaire research was used to collect the primary date, which was subsequently analysed by regression model. Analysis of findings indicated that the issues, which are the most important for the formulation of trust between the online shopper and shopping outlet are integrity, predictability, personal experience, benevolence and confidence.
(2004, 2000 words)
This research proposal intends to investigate the spam (Unsolicited or "junk" e-mail) phenomenon and its affect upon the brand image of products and services. Spam has been the very serious issue for many advertisers and general public in the recent years. According to anti-spam web sites, "Spam is flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it". The aim of the proposed research is to investigate how spam affects the brand image of the product. Based on the findings of the study researcher will attempt to draw recommendations to the companies on whether and how the spam should be used. This research will adopt phenomenology philosophy, induction research approach, Exploratory study research strategy and interviews as the data collection method. The proposed research is likely to be pivotal for the whole marketing community and general public because it is very original, up-to-date and relates to virtually every Internet user. Findings of the research will enable marketers to assess the effectiveness of spam which is very new and cheap marketing communications tool available to everyone.
(2002, 13000 words)
The dissertation deals with the issues related to mobile commerce, or M-Commerce. Proceeding from the review of academic literature, the author compares M-Commerce and E-Commerce showing the benefits and limitations of both. Worldwide trends in developing mobile networks are defined; new technologies used in M-Commerce are reviewed; the existing problems and solutions are outlined; forecasts about mobile commerce market development are made. The paper concludes that M-Commerce has a great potentiality that will positively affect global economy.
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