The paper examines the nature of entrepreneur within hospitality industry looking at the challenges and opportunities the industry offers for entrepreneurs, reviewing the typology of entrepreneurs, the impacts of the regulatory framework on the entrepreneurial activities, and the role of managerial interventions and CSR. Theoretical approaches are applied to the practices of GoEasy Travel using the company as a case study.
The paper examines the framework and protocols for web services discussing the implementation of an online travel agency portal as a collection of web services allowing customers to make airline reservations, hotel reservations, and car rentals. The ontology of services, a notion of a package tour and the ways to handle it are considered.
The dissertation examines the growth of online services in the Chinese tourism industry focusing on the impact of e-commerce on consumer behaviour. Literature is reviewed on the issues of tourism and e-commerce in China, the technology acceptance model (TAM), etc. The methods of research include interviews, observation and questionnaires to understand the factors behind the use of tourism websites and the systems of online hotel room booking in China. Conclusions are made about the adaptation of the Chinese tourist industry to the online environment. Recommendations are suggested to Chinese tourist agencies using online services.
The paper compares the trends in tourism between Ireland and Bulgaria identifying differences and similarities and discussing familiarities with the policies of the EU. An overview of the global travel and tourism industry is provided.
The paper examines the industry of sex tourism arguing whether it is a deviant form of tourism or whether it could be considered as consistent with general tourism. Psychological motives of sex and tourism are studied with examples from several sources and research works.
The paper offers a case study of the UK travel industry analysing its strategic environment, the opportunities and threats imposed by technological changes and Dotcom companies, and the response of the Big Four travel companies to the Internet based businesses. The paper also contains 10 slides PowerPoint presentation with comments.
The paper discusses how UK government policies impact upon people management in the Hospitality Industry (HI) and how the HI organisations manage the change associated with these regulatory pressures in relation to health and safety, equal opportunities, employment rights, immigration policy, law and order, regulations, policy, and subsidy relating to tourism and leisure industry in London and the UK. The ways of HI adaptation to change are discussed looking at the opportunities, constraints, threats, and the impacts on the hotel organisations.
The paper examines the categories of marketing known as 4Ps (product, pricing, promotion and placement) discussing the value of the marketing mix, and focusing on the role and practices of promotion in the UK hospitality industry. A case study is conducted of the promotional strategies in Marriott International Inc.
The paper examines the impact of globalisation on First Choice Holidays PLC providing the background of the company, and discussing the recent changes in the travel and tourism industry brought about by new technologies and the changes in lifestyles. Analysis is conducted of the financial performance of First Choice Holidays PLC over 2001-2005.
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