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(2007, 870 words)
The paper examines the UK mobile phone market within the framework of Porter's five forces model.
(2007, 1800 words)
The paper presents a discussion on pricing with reference to the proposal by the European Commission to abolish roaming rates for mobile communications in the EU. The reasons why price is considered to be a critical element of the marketing mix are outlined explaining the need for introducing the legislation by the European Commission to cap roaming rates by a target deadline of summer 2007. The range of pricing methods available to mobile service providers is described.
(2007, 12 600 words)
The dissertation examines the antecedents of customer loyalty and their features in developed and developing countries, using the mobile phone markets of Nigeria and the UK as an example. Drawing on an extensive literature review, the study uses descriptive statistics, correlations and regression analysis to highlight how these countries differ along with a number of key variables, such as service quality, corporate identity, trust, and switching costs. The dissertation would be useful for anyone looking to write about customer loyalty and its antecedents and/or perform a quantitative based study.
(2007, 560 words)
The paper examines the recent history of the cell phone industry with reference to Nokia and Motorola, the two most successful companies in the industry, reporting on their sales, strategy and current position in the global cell phone market.
(2007, 2700 words)
The paper examines the launch of the mobile operator Mobily (Etisalat Company) in the Saudi Arabian telecom market analyzing the company's motivation for doing so, their target market, their attraction to customers, marketing strategy, future plans, etc.
(2007, 1600 words)
The report would present a contextual analysis of a mobile phone in general and MDA Vario in particular. The contextual analysis is based on incorporating the implicit knowledge of the surroundings and the particular mood of the user into the functionality of the mobile phone. Some recommendations are being made by the author regarding the changes to be made in the mobile phone to make it more user friendly or user centric.
(2007, 1800 words)
The present paper discusses the future development of mobile phone industry. The discussion considers the present development of the industry and the impact on environmental factors. On the basis of these factors the paper predicts the future industry shapers and the development of the industry. Two scenarios are discussed: Japanese and non-Japanese.
(2007, 2400 words)
The work describes the current trend in the mobile communications industry. Then it details a PEST analysis on the industry globally. This will include the effect and impact of regulations and deregulations on the mobile communications industry. The economic impact the industry has had on both developing and developed nations. What the new technological changes and the consequences hold? What are the impact and benefits of convergence within the industry? What could possibly unfold in the future for the industry? A few future scenarios, in which the mobile communications industry might dwell on, have been analysed.
(2007, 2000 words)
The research paper is devoted to analysis of the UK telecommunication market. It discusses the linkage between the structure of a market, the conduct of firms and the performance of the sector on the global scale. The research starts with thorough overview of the recent developments in the UK mobile telecommunication sector, followed by analysis of market structure, recent corporate actions, and global trends that affect performance of the industry. The conclusion summarizes implication on the industry developments and evaluates it from the investor viewpoint.
(2007, 1300 words)
Considering the retailing and selling of mobile phone networks and network operations, a brief report is provided here to show the importance of exclusive contractual obligations between retailer and customer. The focus here is on the concept of vertical agreement or vertical restraint that seems to develop an exclusive obligatory relationship between the customer and network operator and thus creates some sort of reduction of competition in the market. This issue is dealt with within the context of four questions on what vertical restraints operate in this industry; what are the possible efficiency reasons for the operation of these restraints; what are the risks to competition of these restraints; and whether the OFT needs to consider intervening in these markets at all.. A conclusion is drawn on these factors and considerations.
(2006, 3000 words)
The paper examines consumers' attitudes toward the mobile phone brands manufactured in the Slovak Republic conducting a primary research via a questionnaire and an interview, and performing SWOT and STEP analysis of Slovak mobile phone manufacturers against their competitors.
(2006, 2000 words)
The paper reports on O2, a UK mobile service provider, presenting the company's profile, and analyzing their position in the mobile communication industry, outlining their strategy of development, and conducting SWOT and Porter's five forces analysis. Recommendations are suggested about how to boost O2's profitability.
(2006, 5500 words)
The paper addresses the issue of creating a Marks and Spencer mobile phone network offering a promotional plan for its development. The strategic and the tactical phases of the plan are outlined; market research is conducted; the unique selling position of the product is identified; analysis is performed using the Boston matrix; the issues of advertising are discussed.
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