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(2008, 3200 words)
The paper reports on Indian company Tata Motors and their new ultralow-cost car Tata Nano. The issues of the international automobile market are addressed including high competition, the opposition from Green lobbyists, increasing energy prices, etc. The opportunities for Tata Nano to enter China are considered evaluating Chinese automobile market.
(2008, 2300 words)
The paper looks at the relationship between the scale of production and the scale of profit explaining the mechanism of decreasing and increasing the scale of returns, illustrating it with cost curves, and examining the application of the production theory in the global automobile industry viewed from the historical perspective.
(2008, 2100 words)
The paper analyses various scales of returns on production to identify the reaction of economies to the globalization of the motor industry. The responses of companies to over-sizing are considered focusing on their downsizing in terms of employment, factories and production. The problem of haemorrhaging of jobs in Britain within the motor industry is addressed discussing the major trends that affect car production in mature markets.
(2008, 2300 words)
The paper considers the concept of corporate social responsibility (CSR) highlighting its merits and demerits for companies. A case study of the US car industry is provided with a focus on sports utility cars, i.e. SUVs, The actions taken by various manufactures are evaluated in the light of the Carroll pyramid model, triple bottom line and Friedman's argument. A strategy is recommended for the US car manufacturers.
(2008, 2700 words)
The paper addresses the problems of supply chain in a UK cars manufacturing company analysing their position along the lines of the Porter's Five Forces model and 7S McKinsey model. Automotive supply chain is described showing the benefits of introducing new RFID (radio frequency identification) technology and advising on its step-by step implementation.
(2008, 3100 words)
The paper examines the growth and locations of the world automobile industry over the last three decades. Industry's statistics is analysed; the impacts of globalisation on the shifts in the geography of the automobile production and assembling are discussed; the theory of foreign direct investment (FDI) and MNE is reviewed. The business mechanisms of the geographical shifts are considered including outsourcing, off-shoring, lean production, etc.
(2007, 3500 words)
The paper assesses the impact of two strategic issues, dwindling oil supplies and the introduction of environmental legislation, on strategic management within the automotive industry. The main strategic management literature is reviewed discussing both issues, and applying theoretical underpinnings to the practices of an automaker.
(2007, 2900 words)
This report provides an overview of the Global Automotive Industry and its structure in 2003. Porter's five forces model and PESTEL analysis is used to determine the environment in which Daimler Chrysler operates. The keys to success in this industry for Daimler Chrysler are examined through analysis of Daimler Chrysler's strengths and weaknesses. Three strategies of restructuring, cross divisional cooperation and expansion into the Asian market are analyzed and critically evaluated. Recommendations are made for cross divisional cooperation and expansion into the Asian market.
(2007, 3000 words)
This paper aimed to analyse and explain the configuration of the global value chain in the automotive industry. In particular, it examined the global value chain from both a theoretical and practice perspective. Furthermore, it uses Ford and Toyota as case examples. The paper would be useful for anyone interested in global value chain research.
(2007, 1500 words)
The paper examines the British car market reporting on its categories, size, segmentation, etc. PESTEL, Porter's five forces and competitive analysis of the UK car market is conducted. A study of BMW Group is presented including their financial analysis, marketing strategy of MINI, brand analysis, SWOT analysis, etc.
(2005, 3500 words)
The paper examines the development of the UK car industry conducting its analysis within the framework of Porter's Five Forces model, and considering the implications of the analysis for UK car marketers, human resource managers, operations managers, etc.
(2004, 2000 words)
The paper reports on the UK car industry presenting its background and analysing it along the lines of PESTE model. The changes in the employment patterns, oil prices and deregulation are described highlighting the industry's response to these changes. Future scenarios for the industry development are considered.
(2004, 2000 words)
The paper reports on the UK car industry performing analysis of its business environment along the lines of PESTE and discussing future scenarios of the industry development.
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