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(2008, 1100 words)
This paper presents an overview of EMAP (East Midland Allied Press) and Porter's 5 forces analysis of global media and entertainment industry and EMAP which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting EMAP.
(2006, 2000 words)
The paper examines the changing trends in the DVD rental business conducting an internal and external audit of Filmworld. Recommendations about their marketing strategy are suggested with the emphasis on e-commerce practices. Marketing mix, PEST, SPICC and SWOT analysis is conducted.
(2006, 3000 words)
The paper examines the nightclub entertainment industry in Indonesia offering an overview of its target market, costs, and roles. Analysis is performed of the Indonesian Government budget for 2005-2006 and the taxes collected from nightclubs. Effects of globalisation on Indonesian nightclubs are studied; the main strategies of the nightclub business are identified.
(2006, 3500 words)
The paper reports on the online gambling market providing an overview of the gambling industry and reviewing the characteristics of online poker, casinos, sports betting, etc. Analysis is conducted using PEST, Porter Five Forces, Competitors, Boston, Shareholders and SWOT models.
(2006, 2000 words)
The paper examines the current situation in the UK film industry touching on the issues of the competition with overseas film industries, the launch of the Film Council, the impacts of technological advances, pirate DVD trade, etc.
(2005, 2000 words)
The paper examines the factors influencing the development of the Casino industry describing the differences between European and American casinos, the UK gambling industry, the structure of the oligopolistic market and the barriers to its entry, the UK policy towards gambling, the impacts of gambling on society, etc.
(2005, 3500 words)
The paper reports on the risks and rewards of investment in the India film industry providing strategic suggestions for Hong Leong Group. A brief overview of the economies of the countries in the South Asia region is given with the focus on Indian regulations, policies and risks regarding foreign investment. Indian film industry is analysed using SWOT model and proposing rationale for foreign direct investment.
(2005, 2500 words)
The paper reports on the British film making industry reviewing its structure and conducting PEST analysis, analysis of threats and opportunities for new entrants, growth strategies, efficiency wage rate system, etc.
(2005, 2500 words)
The paper reports on the British film industry reviewing its production, distribution and exhibition sectors, conducting PEST and Porter’s 5 forces analysis, discussing growth strategies, etc.
(2005, 3500 words)
The paper examines online gambling relating the history of online poker, reviewing theories of branding and conducting a comparative case study of Pacific Poker and Ladbrokes Poker websites along the lines of their brand promotion strategies, customer segmentation, marketing communications, off-line advertising, sponsorship, ease of website use etc.
(2005, 9000 words)
The paper investigates the feature of new interactive game play concepts, EyeToy Kinetic and SingStar that is the expansion of Sony's PlayStation project. An overview of the UK video game industry is presented; Sony's position within the industry is analysed including their innovation portfolio, SWOT, and PEST models. Porter's five forces and competitors' analysis of EyeToy Kinetic and SingStar is conducted; their marketing and financial objectives are identified; the marketing, retailing, distribution and communications strategies are discussed on the basis of the target audience analysis.
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