C/M/861. Literature Review on Charity Marketing

The paper offers a review of literature on several areas of charity marketing, such as SME in the UK charity sector, corporate social responsibility, philanthropy, and free rider problem. Cause related marketing and customer base in non-profit organisations are discussed.

S/S/110. Public benefits of charities

The paper looks into the history of charities in the UK identifying the purposes of charity work, describing the present charity system, and discussing the issues of the public support for charities including the public benefit test, the charitable purpose test, etc.

P/M/432. Plan for Cancer Research UK: stakeholder relations

The paper presents the profile of the Cancer Research UK charity organization covering its activities, stakeholders make-up and ideology; strategies in public relations (PR) with the local community, influential groups, news media, investors and government. Tactics for each group are recommended highlighting the importance of good stakeholder relations.

P/B/413. Cancer charities in UK: implications of competition

The paper looks at the competition between UK cancer charities for cause-related marketing (CRM) comparing financial performances of cancer charities, their marketing environment, fund raising practices, etc. PEST and SWOT analysis of cancer charity organisations is conducted; similarities in communication methods and organizational developments are outlined. The activity of Marie Curie Cancer care is reviewed. Changes in UK non-profit sector are identified.

C/HR/47. Masters Dissertation. The importance of employee engagement to firm competitiveness: An analysis of firms in the BME voluntary sector

Many firms in the private, public and voluntary sector face levels of staff turnover, employee morale and motivation, staff commitment and job satisfaction that are lower than they would hope. This refers to what we call employee engagement. When employee engagement is low, or lower than a firm wants it to be, productivity and profitability are likely to be severely affected. This dissertation examines the importance of employee engagement to firm competitiveness in the voluntary sector, focusing specifically on the black minority ethnic (BME) sector. The literature review provides a comprehensive discussion of the key literature on employee engagement, which comprises detailed discussion of job satisfaction, employee commitment and motivation theory, as well as related aspects of work and physical conditions, job characteristics and roles, teamwork and co-workers, and the impact of leadership. A study across nine BME organisations with some 110 employees was conducted and the results were analysed and discussed before conclusions were made. This dissertation would be useful for anyone interested in employee engagement or its major facets – job satisfaction, employee commitment and motivation theory – for which there is a comprehensive literature review. It is also useful in highlighting how to perform and analyse primary research and then apply those findings to the literature that has been set out.