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(2007, 1400 words)
The paper examines the impact of marketing on the maritime industry looking at the ways marketing has been applied to the industry when it was forced to change due to global liberalisation, deregulation, and increased competition.
(2007, 3000 words)
The report is based on providing an overview of the collusion within the cement industry in United Kingdom. The report discusses the overview of the cement industry in the UK with the details of the major players within it. It presents an in-depth analysis of the collusions which occurred with the cement industry and the effects it had on the strategic planning of the organisations which are associated with it. In particular, the report discusses two examples of collusion within the cement industry, the first one being the case of the German manufacturers which had a great impact on the cement industry within the UK. The second case is of the environmental policies which are being regulated by the various governments of the countries in the European Union. In addition, the report presents an in-depth case study of the Lafarge cement and the Castle cement case which are under the jurisdiction of the Office of Fair Trading (OFT)
(2006, 5000 words)
The paper examines the changes in marketing food and beverage related to the worldwide movement against junk and fast food. Analysis of the food and beverage industry is conducted using the models of PEST, SPICC and marketing mix. The issues of the Supply chain management are addressed.
(2006, 1500 words)
The paper looks at the commercial and naval shipbuilding industry in Pakistan reviewing definitions of shipbuilding, and analysing the current situation in both sectors of the industry within the frameworks of the industry life cycle, Porter's five forces model and the PESTEL model. Scenarios for the future development of Pakistani shipbuilding are suggested.
(2006, 2000 words)
The paper examines the British soft drinks market describing its structure, discussing the features of oligopoly, outlining the barriers of entering the market, and reviewing the features of pricing, exchange rates, oil prices and other factors influencing the soft drinks market. Forecast of the UK sales of soft drinks is made for the period till 2010.
(2006, 4500 words)
The paper examines the bottled water market in Ireland describing the current market situation in terms of trends, competitors, products, brands, etc. Factors affecting bottled water manufacturers are identified; the processes of manufacturing and distribution of bottled water are reviewed; the major competitors of bottled water in Ireland are described using Marketing Mix 4P analysis.
(2006, 3000 words)
The paper reports on the Japanese and US portable audio player (PAP) market offering an overview of the PAP industry development, describing PAP products and their evolution, discussing the impacts of market dynamics on the industry structure, and analyzing the development strategies and key features of the Sony brand.
(2006, 2000 words)
The paper examines innovative solutions in the retail industry relating the history of the industry, the appearance of shopping centers, the impacts of technological innovations (groupware systems, etc.), the trends in consumer shopping, the role of online shopping, etc.
(2006, 2000 words)
The paper reports on designing a simulation survey for a chocolate manufacturing company to assist in the launch of their new product. The process of designing a questionnaire is reviewed; the methods of sampling and data analysis are described; recommendations for conducting surveys are offered.
(2006, 4400 words)
This paper provides the analysis of the agricultural sector in India. The strategic framework of SWOT and PEST analysis are employed to show industrys current state, and major external environment pressures of political, economic, social and technological factors. Significant part of the report is devoted to the ecological and environmental impacts on the industry; suggests industrys responses and the importance of government cooperation.
(2006, 2000 words)
This report is especially designed for Embraer, Brazilian aircraft manufacturer, the world leader in regional jet manufacturing. The company has recently decided to enter the UK market and required some market analysis. This report highlights the current issues, future trends and forecasts, offers a set of SWOT analysis, points out a number of competitors as well as generally addresses the market situation. Overall, the report concludes that it would be highly beneficial for Embraer to enter the UK market with its regional jets.
(2006, 1400 words)
The paper examines the UK greeting cards industry and its major players. The author also carries out the PEST and Porters Five Forces analyses to determine main forces driving change in the market and to see how competitive and attractive the industry is. Finally, critical success factors for the greeting cards industry are highlighted in the paper.
(2005, 9500 words)
The article gives a comprehensive and systematic study on China's flower market, including its current situation, existing problems and future development trend by analyzing its supply and demand, consumption, price and circulation. Some suggestions are proposed in the end, which could be used as scientific basis and information for flower production, marketing of the company and even for the government in policy-making. There are five separate parts to analyze the actuality of flower industry, existent questions and development trend in flowers supply and demand, consumption, price and currency. The purpose is to advise on the development of the flower industry in China, to help the government establish market policy, to produce and provide information for flower industry.
(2005, 3500 words)
The paper examines the problems in biotechnological industry and innovative research discussing the challenges and potentials of establishing a Biotech industry and touching upon the major research milestones, the problems of pharmaceutical companies (pharmas), utilization of biotechnology in agriculture, the importance of biotechnology clusters in developing countries, a successful biotech cluster in Cambridge, etc.
(2005, 3000 words)
The paper reports on the Aerospace and Defence industry providing its macro- and micro-environmental analysis using PEST model, a review of rivals and suppliers within the industry, etc. International business theories and the main entry strategies applied in the industry are reviewed; key success factors in the internationalisation of the industry are outlined.
(2004, 2000 words)
The paper reports on the UK electricity industry performing PESTEL analysis and commenting on the changes in energy supplies and the impacts of ICT on the power sector.
(2005, 2500 words)
Construction industry has a large number of firms and low barriers to entry. Aerospace is dominated by a small number of global players and is based primarily on interdependent relationships. So why are both industries under similar pressure to innovate and be efficient? In the UK the construction industry is a lot larger then the aerospace one, in terms of output, number of employees, as well as fragmentation. One the other hand the aerospace industry is one of the highest spenders in the world on innovation and new technology. This essay provides a detailed analysis of both industries, looking at the structure of employment, output, innovation, client base, government support, developments, HR support and much more. The essay is supported by a large number of tables that provide detailed summaries of the analysis.
(2004, 4000 words)
The paper presents a strategic analysis of the watch industry reviewing definitions of strategy and frameworks for industry analysis. An overview of world watch industry is provided highlighting the issues of rivalry between firms, the challenges of the watch market entry, the bargaining power of suppliers and customers, the industrys life cycle, diversification strategy, etc.
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