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(2008, 2500 words)
The paper proposes research into the requirements of the airline sector and the core competences of low-cast airlines with the focus on easyJet. The objectives of the study are formulated; the methods of research are described as secondary research with quantitative and qualitative data assessment. The ethical issues of the research, its timescale and resources are identified.
(2007, 13 400 words)
The dissertation investigates the trends in the global airline industry examining the strategies of the Low Cost Carriers (LCC) and the challenge they pose to the Full Service Carriers (FSC). Literature is reviewed on the history and background of the aviation industry, the success factors of the LCC, the applicability of the low cost business model to the FSC, the consequences of deregulation and liberalisation in the air transport market, etc. Research methodology is described arguing the use of the phenomenological paradigm and the interpretive approach based on case study. Conclusions are made about the need for FSC to adapt to the changes in the airline industry.
(2007, 1600 words)
Low cost carriers (LCC) accounted for 24% of airline capacity within Europe in 2006 (Alloway 2007). And RyanAir and EasyJet, Europe's number one and number two budget airliners respectively, are accounting for most of that growth. So how do they stack up to each other? And how can they improve their competitiveness? This paper analyses low-cost market segment, business models of the companies, target consumers, analysis of competitors, critical success factors, competitive positioning and SWOT analyses of EasyJet and RyanAir.
(2006, 2000 words)
This paper examines the success of Ryanair, the leader in the low-cost airline industry (also known as discount airlines or no-frills). The study looks at the strategies and management that Ryanair develops to become highly successful in low-cost airline market. The company's core values and mission statement are examined, as well as Ryanair's market positioning. The perceptual positioning and concept of Ryanair that it delivers to the targeted customers is also discussed.
(2006, 2500 words)
The paper examines CRM strategies used in low-cost airlines presenting an overview of the air travel market, addressing the problems of online booking, and analysing the strategies of customer relationship management in Ryanair, EasyJet and bmi baby.
(2005, 3200 words)
This report looks into why businesses fail. It considers 7 main reasons for business failure: poor management, financial controls, customer and marketing strategies, economic factors, big projects, acquisition and overtrading. It shows from research that the main reason for business failure is poor management. Poor management can affect all aspects of the business in decision making and can make or break a firm. Managers make decisions on many internal factors of a business and a lack of knowledge can affect a business. There are many external factors that cannot be controlled by managers but can be predicted e.g. political, economic, social and technological, these can all affect a business. This report considers economic factors however if managers can predict what may happen in the economy then they might be able to prevent financial difficulty. The report also considers why SMEs are more likely to fail than MNEs. The Bolton report (1971) and subsequent work by Grey et al (1991) are looked at to try to provide an explanation. The main point that has to be remembered is that most MNEs started as SMEs. JetGreen Airways is used as an example of an SME that failed whilst trying to grow. The airline failed after only a week of trading. The main reasons for failure support the research as poor management decisions was the main reason for the failure of the airline. It is also shown that it may be because the market for low-cost airlines is already penetrated and it is difficult for new companies to compete. This is shown from the failure of many other airlines.
(2006, 4900 words)
This paper outlines the strategic direction of Ryanair and the European aviation industry. It uses strategic business tools such as porters five forces, SWOT and PESTLE analysis to provide an evaluation of Ryanairs strategy, as well as offering recommendations for future developments for the airline.
(2006, 7000 words)
The dissertation examines the impacts of deregulation and price liberalisation on the EU airline aviation market focusing on low cost airlines. The review of literature touches upon various models of competition, the changes in competition patterns within airline industry, strategies of low cost airlines in their competition with traditional carriers, etc. Pricing strategies of various airlines are reviewed including KLM, British Airways, etc. Conclusions are made about a highly competitive oligopolistic airline market.
(2005, 3000 words)
The paper reports on the strategic position of Ryanair reviewing the company’s history, current situation and the prospects of their future sustainability. Macro environment of the airline industry is analysed focusing on the competition between Ryanair and easyJet, reviewing the sources of Ryanair’s competitive advantage and highlighting the key issues of their future success.
(2005, 5000 words)
The paper examines the strategies used in low-cost airlines reviewing the airline industry along the lines of its segments, development trends, growth opportunities, etc., and conducting Porter’s Five Forces and PEST analysis. The strategies of Ryanair and EasyJet are discussed conducting the companies’ analysis within the frameworks of SWOT, Porter’s Generic matrix, etc.
(2004, 16000 words)
The dissertation examines the performance of low cost airlines focusing on the strategies that make low fares possible and offering an overview of the air traffic industry including regulations on its liberalisation, the European single market, the Third Country routes, the strategy of flag carriers, the development of the European low cost carriers, etc. Comparison is made between direct and indirect operating costs of easyJet and British Midland airlines (BMI), and between the current fares of Ryan Air and BMI. Research methods include primary data collection through a questionnaire and a consumer survey. Conclusions are made about the competitive advantage of the low cost airlines and their leadership strategies.
(2006, 2000 words)
The paper reviews the theory of contestable markets applying it to the airline industry. The impacts of the deregulation of the US airline industry are discussed analysing its lessons, outlining the barriers for the new entrants, and describing the emergence of the low cost airline industry in Europe (Ryanair, easyJet).
(2006, 700 words)
The report presents a SWOT analysis of easyJet, which saw another year of strong growth and added opportunity through the expansion of its route network. However, the report also highlights how the company is facing increasing pressure from both traditional and low-cost airlines. As a result, it is suggested that easyJets future performance will be decided by how well the company implements its business strategy, maintaining a low cost base, establishing itself on key routes and developing its management team to support the advancement of a growing airline.
(2006, 813 words)
This report presents a SWOT analysis of Ryanair Holdings. It highlights how Ryanair has established a leading position within the European low-cost airline business, thanks largely to an effective business strategy and expansion plan. However, it also exposes the considerable reliance that the company has on the UK and Irish market and its lack of hedging against oil price volatility.
(2005, 4700 words)
In recent years, competition in the already turbulent airline industry has intensified as a result of the entrance of low-cost, no frills airlines into markets across the global. Here, the low-cost, no frills airline business model is seen as a strategic innovation that will undermine the business model of traditional airlines. Two such airlines that have responded to this threat by setting up subsidiary airlines include British Airways, through Go, which operated in the European market, and Virgin, through Virgin Blue, which competes in the Australasian market. Whilst Virgin Blue has experienced considerable success, British Airways did not and was forced to sell the airline after just five years of operation. This paper, using a model of disruptive strategic innovations, examines the reasons why Virgin Blue has been successful whilst Go failed. It will be of particular use to those studying disruptive strategic innovations, as well as those who have an interest in the airline industry.
(2005, 6000 words)
An evaluation of the European budget airline industry, the external factors that influence it and the operating environment. Major focus on the organisational strategies implemented and followed by both EasyJet and Ryanair. SWOT analysis and significant events and history for both companies. Conclusion is dealing with long term prospects for the budget sector and the two respective companies within it.
(2005, 4500 words)
This report presents a full analysis of UK No-Frills Airline Market, in a form of PESTEL analysis and Porter's five forces, governing competition in the industry. Five main low cost airlines' performance is also evaluated and presented in individual conducted SWOT analyses.
(2005, 2500 words)
This report presents comprehensive and detailed PESTEL and Porter's 5 Forces Analyses of UK Low Cost (No-Frills) Airline Industry.
(2005, 2900 words)
This report presents comprehensive and detailed SWOT, PESTEL and Porter's 5 Forces Analyses of RyanAir.
(2005, 2900 words)
This report presents comprehensive and detailed SWOT, PESTEL and Porter's 5 Forces Analyses of easyJet.
(2005, 2900 words)
This report presents comprehensive and detailed SWOT, PESTEL and Porter's 5 Forces Analyses of Buzz Airlines.
(2005, 2700 words)
This report presents comprehensive and detailed SWOT, PESTEL and Porter's 5 Forces Analyses of GO low-cost airlines.
(2005, 2800 words)
This report presents comprehensive and detailed SWOT, PESTEL and Porter's 5 Forces Analyses of BMIbaby (BMI) airlines.
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