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(2008, 8500 words)
The dissertation examines the effects of Cambodia's accession to the World Trade Organization (WTO) on its textiles and apparel industry considering them from the economic, labour and welfare perspectives. The impact of quotas elimination under the legislation of WTO is explored describing the increase of competition in Cambodian textile and apparel manufacturing (TAM) industry. The research draws on secondary data provided in the review of literature that touches upon WTO policy and regulations including trade liberalization, the Agreement on Textiles and Clothing (ATC), Multi-Fibre Arrangement (MFA), etc. Conclusions are made about the relative success of Cambodia in coping with WTO accession in economic and labour terms, but the potentially mixed results in welfare terms.
(2008, 3000 words)
The paper examines a recent innovation in nanotechnology known as self-cleaning fabric describing its huge potential in the textile industry and other related industries. The report analyzes the application and working of the technology, the companies involved in these applications and the market reaction to self-cleaning fabric from various sectors.
(2007, 4000 words)
The paper assesses Nike's internationalisation strategy in terms of its international business structure, the market entry strategies that the company has followed, its corporate strategy and strategic brand management. The research is based on both, academic and practical approaches.
(2007, 1000 words)
This literature review looks briefly at issues surrounding branding and its importance for the company, as well as on concept of consumer behaviour, stages of decision-making process and factors influencing it in branded apparel (clothing) buying. It touches upon the important factors that are specific to apparel buying behaviour and contains references to some resent academic papers on this subject.
(2007, 2200 words)
This essay explores the retail clothing industry within the UK, Germany, France, Lithuania, Estonia, Russia, Poland and the Netherlands. The current spending on clothing is compared, with consideration of consumer trends and future forecasts of consumer spending on retail. These countries are separated into categories regarding their position in the European Union. The impact of online retailing on an industry worth $70bn dollars is also analysed. The conclusion is that there are many factors, economic, political and consumer demands which impact the performance of these European countries.
(2007, 2500 words)
Nike is the global leader in sports footwear and apparel, and their business model is based on investing in design and marketing, and subcontracting production. This report examines the Nike Corporation using several methods, notably PESTLE, Porters 5 Forces, and SWOT analyses. The company's history and current situation, performance, and future direction is considered in order to provide the reader with a concise overview of this highly successful brand and the company behind it.
(2006, 2800 words)
The paper offers an introduction on the men's luxury ready to wear clothes in France, then a Porter's five forces analysis of the industry and finally a criticism of the model.
(2006, 2000 words)
The paper examines the world apparel industry conducting macro environmental analysis within the framework of PEST and micro environmental analysis of the industry consumers, manufacturers, intermediaries, designers, competition, profitability, etc.
(2005, 3000 words)
The paper examines Canadian footwear industry offering a survey of the casual and sports footwear market. The history and evolution of the market are reviewed; analysis is conducted using PEST model. The effects of the North American Free Trade Agreement (NAFTA) on the Canadian market are described; recommendations are made about the potential demand for casual and sports footwear and Canadian investment opportunities.
(2006, 14000 words)
The dissertation aims to investigate the case of the EU – China textile agreement of 2005 examining textile industries in China and the European Union (EU) and describing their current competitive environment. A literature review touches upon the theories of trade including the issues of free trade, trade barriers, voluntary export restraint (VER), political economy, etc. The background and the implications of the new agreement on textile exports between the EU and China are discussed; conclusions are made about its role in the competition between EU and China in the textile and clothing market.
(2005, 3500 words)
The paper investigates the sportswear/urbanwear segment of the clothing industry providing an overview of the fashion industry, its economic integration, globalisation drivers, etc. Globalisation potential for the studied segment is evaluated highlighting the benefits and drawbacks of globalization and offering a case study of Sportswear Company SpAs going global.
(2005, 2000 words)
The paper presents an overview of the UK fashion retail market focusing on the recent performance of Laura Ashley and Urban Outfitters and providing comparative analysis of their target segments, market positioning, store planning, design concepts, product ranges, brand marketing, customer service, etc.
(2004, 2500 words)
This report is written in the first person, conveying Marks & Spencer's current Location and Promotional strategies (In store and out of store strategies) compared to leading competitors Debenhams and John Lewis department stores. Through use of up to date statistics, graphs and with reference to the company reports, important sales data is analysed and the current efforts of M&S are assessed. The second section to the report looks at proposed recommendations for M&S, including concentrating on 'flagship' stores, expanding in the North, reaction to the growing popularity in discount stores (Matalan, Asda's 'George') and response to Debenhams Mini store strategy. The essay looks into Mobile marketing as an important promotional tool of the future.
(2005, 3700 words)
This paper performs marketing analysis of small clothing retailing business in Northampton, UK. The business unit was evaluated in terms of its competitive advantage. Firstly, the retailing market in the UK was evaluated along the 7Cs framework components. Next, the target market and the catchments area were analyzed. The most appropriate location of the business unit in the Northampton was chosen and justified. Then, recommendation - in the 'context of creating a competitive advantage' were given in relation to the promotion plan, store design, security issues, staffing, promotional tools to be applied and promotional events. The website cloth selling idea was evaluated. Finally, the paper concludes by highlighting the key points.
(2005, 5300 words)
This report consists of two parts. First part is the case study focused on corporate strategy developed for the textile company from northern Italy. The company used to be the market leader in the silk textile industry before the advent of the century. Due to the geo-political, industry structural and social changes the company is faced with diminishing financial returns. Second part analyzes the macro environmental factors of the industry in which the company operates with the help of PESTEL analysis, industry life cycle and Porter’s five forces analysis. Then the analysis moves on to internal resource audit for the company, which is facilitated with the help of key success factors, value chain, Porter’s hierarchy of resources and Porter’s generic strategies for the company. Finally, this report combines the analysis from the external and internal environment of the company to conclude with the help of a weighted SWOT analysis in the form of strategic options for the company.
(2004, 2000 words)
The paper presents analysis of political, economic, socio-cultural, and technological (PEST) factors which are influencing UK Apparel Industry. Also the paper briefly presents SWOT analysis, and an analysis of position of Next plc, Matalan plc, French Connection plc and Monsoon plc in the apparel industry
(2004, 4000 words)
The paper discusses the importance of marketing mix strategy for UK clothing retailers. On the basis of various companies it shows the current content of 4PS and the way it is utilised by fashion retailers. The position map is used to distinguish and compare marketing mix strategies of such retailers as Harrods, Selfridges, Gap, M&S, New Look and Mathalan. The discussion introduces the real-life examples of the marketing approach in clothing retailing, outlines the competitive basis and shows the cost of misfit.
(2004, 2000 words)
This report contains micro and macro environmental analyses of Marks and Spencer in 1995 to 1999. Second part on the report analyses Marks and Spencer in 2004. It contains comparison of Marks and Spencer to Tesco and Debenhams. Report analyses strengths and weaknesses of Marks and Spencer to Tesco and Debenhams and aims to determined opportunities and threats open to Marks and Spencer. Lastly, report provides a set of conclusions and recommendations to Marks and Spencer for the future.
(2003, 3000 words)
The paper is devoted to the study of consumer behaviour and marketing environment relating to the jeans market. The current competitive stance of Levi Strauss is discussed highlighting its problems concerning image making, quality evaluation, physical and social environment of the buyers, etc. Primary research data obtained from the questionnaires are analysed. Recommendations are given on the basis of the research findings.
(2004, 3000 words)
This report analyses UK clothing market and
draws the comparison between two clothing retailers: NEXT and
Marks and Spencer. The report provides brief history of NEXT
and Marks and Spencer, SWOT analysis of both companies, Porter's
5 forces analyses of both companies, analysis and comparison
of Marketing strategies of NEXT and Marks and Spencer and the
way in which firms adapt to on-going changes in UK clothing
market.
(2003, 2500 words)
This report presents the analysis of the Sports
Apparel Industry (Nike, Adidas, Reebok, Slazenger, Puma, Ellesse
and Diadora), which includes Porter's 5 Forces analysis and
investigation of competition. Secondly, paper develops the strategy
for the small company to succeed on this market. This strategy
is mainly based on the good segmentation, targeting and positioning.
Differentiation factor was also found to be important.
(2004, 20500 words)
The dissertation analyses the financial performance of 4 companies in UK apparel industry for the investment purposes. (Further information is available on request)
(2004, 1900 words)
The paper presents PEST and SWOT analyses of UK apparel industry.
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