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(2007, 3500 words)
The paper examines the business environment of Adidas in China conducting their SWOT analysis, examining the sporting goods market in China in 2004, and using the research findings to discuss the attractiveness of the Chinese to Adidas over the next five years. Marketing objectives and strategies that Adidas should employ over the next five years are recommended.
(2006, 4000 words)
The report has been designed to present the strategic marketing plan for the next 5 years for Adidas footwear in the UK. The report looks at the internal environment with the help of value chain and company background; external environment with the help of PEST analysis and competitive environment with the help of Porter’s five forces. Based on these analyses a 5 year marketing plan has been presented for the retention and attracting new customers in a highly competitive market. The report also presents implementation plan, budget and evaluation of the strategy.
(2005, 6000 words)
The paper reports on Adidas-Salomon (Germany), Asics (Japan) and Nike (USA) aiming to assess the suitability of these companies for investment. The background of the global sports luxury and apparel industry is reviewed providing the profiles of the studied companies. Analysis of financial accounting ratios for each company is conducted comparing their performance.
(2005, 5000 words)
The paper reports on Adidas, a worldwide producer of sporting goods, reviewing the company’s background, the product lines of the Adidas-Salomon Group, their mission, strategy, external macro environment (using PEST model), micro-environment (using Porter’s Five Forces model), essential marketing components (segmentation, targeting, marketing mix), etc.
(2006, 2500 words)
The write up attempts to critically evaluate the strategic reasoning behind Adidas’ recent purchase of Reebok. The author feels that product diversification and market expansion were the key motives behind the acquisition. In sync with the post-merger evaluation, the author also attempts to evaluate the challenges that decision makers at Adidas may face in operating enlarged firm. Also, with the use of the PEST analysis and the Industry Life Cycle, the student presents an objective analysis of the sportswear industry.
(2006, 3000 words)
The paper reports on the Adidas group providing an overview of their history, structure, strategy, goals, business environment, position (using BCG Matrix), corporate culture, stakeholders, etc. The implications of the acquisition of Reebok are discussed.
(2005, 5500 words)
In this assignment I will design a marketing plan for Adidas at the age of internet. After carefully thinking about customer, market review and SWOT analysis I target the objectives for Adidas and then design the strategy for both traditional and virtual campaigns to achieve those objectives, and designed communication plan guide by the strategy. And at last evaluate this marketing plan and also make a contingency plan.
(2005, 3300 words)
The following report discusses the recent acquisition of Reebok by Adidas-Salomon Group. Presents the analysis of the competitive environment, using the frameworks of PEST and Porters Five Competitive Forces. Companys competitive advantage is also considered through the application of analysis of generic position of companys business units, BCG matrix. The author gives the financial analysis of the merger. Presents the stakeholders power-interest map, the value chain configuration of business activities and summarizes the findings through the application of diagrams and maps.
(2004, 4500 words)
The paper presents financial analysis of Head NV, Amer Group, and Adidas-Salomon by calculating different financial ratios for the periods of 2001, 2002, and 2003 in order to find out in which of the companies to invest
(2003, 5000 words)
This report has the US perspective and presents the analysis of Adidas, SWOT analysis of Adidas as well as analysis of athletic footwear industry. Marketing communications plan consists of analysis of growth opportunities, establishment of target market, marketing communications objectives and strategies. Different promotional (marketing communications) tools are to be used (TV, Press, Event, Online marketing and etc). Budget for each communications media is being explored and justified. Lastly, evaluation and controls tools are being suggested.
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