C/B/1072. Zune vs. iPod: Microsoft's Entry into the Digital Music Player Market

The paper looks at Microsoft's Zune late entry to the MP3 marketplace considering whether they can effectively compete against Apple's iPod and analysing the situation within the MP3 player industry with regard to competitive forces, driving forces, key success factors, first-mover advantages, late-mover disadvantages, and market entry strategies. The SWOT and 3Cs analysis of Microsoft Zune against Apple iPod is conducted; portfolio analysis of Microsoft is presented using the BCG Growth-Share Matrix. Recommendations to Microsoft are suggested to implement the strategy that might help to increase their market share within the industry.

C/HR/286. Bill Gates: Life and Way to Success

The paper offers a biographical sketch of Bill Gates, his early life and love for programming, his association with Paul Allen and establishment of Microsoft in 1975. Bill Gates' personal traits of intelligence and innovation are highlighted discussing the business skills that have made him the richest man on earth.

C/B/775. Videogame Industry: case study of Microsoft Xbox

The paper uses Porter's Five Forces model to evaluate the performance of firms in the videogame industry. SWOT analysis is conducted of the marketing and operational effectiveness of Microsoft's Xbox console, highlighting the business level strategy of Microsoft with particular emphasis on research and development, brand image, diversification, marketing and promotion.

C/B/721. Microsoft Corporation: Antitrust Rulings, Entrepreneurship and Globalisation

In the midst of another strong warning from the European Union Competition Commissioner Neelie Kroes, on March 01 2007, against what the commissioner referred to as Microsoft's failure to comply fully with certain obligations of the 2004 antitrust ruling, this report examines the impact of antitrust rulings on Microsoft activities, and why it should seeking a lasting solution to the EU's 2004 antitrust ruling. The market dominance Microsoft enjoys today, at first instance, is attributable to its founder Bill Gates, widely considered as one of the World's richest entrepreneurs. This report gleans through large body of literature about Gates to collate the main attributes that make up his entrepreneurial skill sets, and relate them with a suitable entrepreneurship theory. Microsoft's 90% market share in the global market for desktop operating systems has been facilitated by the agents of globalisation. In that regard, this report captures what a globalised world means to Microsoft, and how through the latter may affect its global strategy.

S/B/182. Applying key learning points from the Markstrat Simulation to Microsoft

The paper examines effective marketing strategies reviewing the learning points of the Markstrat simulation and applying them to Microsoft strategies. An overview of Microsoft Company is presented; the relevance of each learning point is discussed providing the company's brief SWOT and PEST analysis, discussing their CSR practices, etc.

E/B/260. Microsoft Corporation

The paper reports on Microsoft Corporation identifying their success factors and analysing the company's internal, international, political and competitive environment.

E/B/170. How much resource should Microsoft devote to auditing its partners' continuing ability to meet its criteria?

The paper reports on Microsoft strategies of working with partners and associated companies discussing the costs and benefits of the Partner Programme, the role of partners in supply chain management, the advantages of Microsoft's approach towards partnership, etc.

P/E/529. Monopoly vs. perfect competition: theory and case study of Microsoft

The paper examines the differences between perfect competition and monopoly reviewing theoretical approaches to their key characteristics, and applying them to the case study of Microsoft. The companyÌs overview is presented outlining the stages in the development of their products, describing MicrosoftÌs current position and competitive environment, their prospects for extending into the mobile phones industry, etc.

P/B/665. How much resource should Microsoft devote to auditing its partners’ continuing ability to meet its criteria?

The paper examines the role of Microsoft’s audit of their intermediaries reviewing its advantages and the threats of over-auditing. The benefits and costs of using intermediaries are highlighted.

C/B/389. Microsoft: SWOT, PESTLE, and Porter’s analyses (global perspective)

Through an intensive PESTL analysis this papers scans the external macro environment of the world’s largest software company Microsoft Corporation. The industry competitive analysis is conducted by using the Porter’s five forces .In the end we have used SWOT analysis to audit the internal and external environment of Microsoft as an organization to present the company’s overall perspective in terms of its strengths and weaknesses.

C/B/392. Xbox: A case study

The paper begins with a brief overview of the industry that Xbox competes in before diving into a comprehensive analysis which includes identification of the key drivers of change and critical success factors followed by a PEST analysis, SWOT analysis, Porter’s five forces analysis and finally a Value chain analysis. The paper then wraps up the discussion with a final analysis and recommendations.

P/B/629. Implications of Microsoft and McAfee merger

The paper examines the implications of the proposed merger of Microsoft and McAfee discussing its benefits, evaluating the motives behind the merger, outlining the areas of concern for regulatory authorities, and arguing whether a merger could become anti-competitive if not regulated.

P/L/117. European Commission against Microsoft

The paper examines the implications of the decision against Microsoft by the European Commission reviewing the EC Competition Law, particularly Art. 82 EC, previous Microsoft cases in the US, criteria of a potential abuse, namely a breach of law, the EU official position on the Microsoft case, the concept of fair competition in the New Economy, etc.

P/B/588. Report on Microsoft in United Arab Emirates

The paper reports on Microsoft business operations in the United Arab Emirates (UAE) providing the companys PESTEL analysis. The background of the UAE information and technology industry is described using the elements of PEST and SWOT, and highlighting the sources of IT competition in UAE using Porters Five Forces and SWOT models. The change in Microsoft branding strategy is analyzed using SWOT and summing up the updates to Microsoft business solutions.

P/M/547. Microsoft Xbox in Japanese market: standardization vs. adaptation

The paper examines the marketing problems of Microsoft Xbox focusing on the dilemma between standardizing and adapting the company practices to different markets, analyzing their market segmentation and highlighting cultural difficulties of entering foreign markets, namely, the Japanese market. Recommendations are made on the international segmentation of Microsoft.

P/B/468. Microsoft SWOT Analysis

This report presents a SWOT analysis of Microsoft Corporation. It highlights how Microsoft remains in an extremely strong position within the global software industry, increasing its revenues and diversifying to remain competitive within emerging markets. However, it also points to the rapid rate of technological development within the software arena and the significant threat that this poses for Microsoft, who will be continually forced to meet the needs of a more divergent consumer group.

C/B/232. Analysis of Microsoft

This report is primary concerned with detailed account of SWOT analysis of Microsoft, which is based on extensive research of various well-justified and trustworthy secondary informational sources. The analysis raises a number of very challenging and yet alarming for Microsoft issues. SWOT is further reinforced by PEST and Porter's Five Forces analysis.

S/M/92. The Societal Marketing Concept and Microsoft

This paper starts with a literature review of the Societal Marketing Concept including what it is, whether businesses should take responsibility for their products, academic models that can be applied to the concept, applying the concept to Microsoft and implementing the concept with Microsoft. Includes an Executive Summary, Contents Table and full bibliography including references from scholars such as Kotler and Gaski.

P/B/298. Ethical and legal aspects of Microsoft domination on the software market

The paper examines the issue of Microsoft domination on the world software market. The concept of ethics is defined in relation to Microsoft policy of retarding the development of new technologies and preventing other software firms from growing. Legal aspects of the issue in question are analysed. The conclusion is made that the US government will not take actions against Microsoft preferring to have American monopoly of the software market.

C/L/21. Critically analyse the Commissions decision in of 20.03.2004 relating to a proceedings under Article 82 of the EC Treaty (Case COMP/C-3/37.792 Microsoft)

The essay analyses provisions of Art. 82 in general, supported by the relevant case law. It outlines how the courts interpret the wording of Art. 82, to ensure the aim of the common competition policy and trade is achieved as best possible. Having outlined all the major decisions and all the relevant principles that had been established in relation to Art.82, the analysis concentrates on the decision in the case of Microsoft. Providing criticisms that arose as a result of the Commissions decision and evaluating wider implications of the decision should it be upheld by the Court of First Instance.

P/E/111. Microsoft and Government Intervention

The paper explains the reasoning behind the following statement: "The theory of supply suggests that as a rough and ready rule, the public writerities should keep their eye on the number of producers in an industry. When this becomes too small public intervention will be necessary"; and analyses whether the statement applies to Microsoft. Also paper discusses whether the statistics pioneered by Bain provides convincing support for the "rough and ready" rule. Moreover, during the U.S Justice Department's case against Microsoft, it was argued by the defence that Microsoft was not a dominant firm but in a "contestable market". The paper explains this model briefly and discusses whether it fits the Microsoft case

P/B/124. Extensive Analysis of Microsoft Corporation

This report presents the extensive analysis of Microsoft Corporation. It consists of company overview, PEST analysis, Porter's 5 forces analysis, Internal Analysis: Mission Statement, Long Term Objectives, Corporate Governance and Corporate Culture, Organisational Overview, SWOT analysis of Microsoft, Operations Analysis, Human Resource Management Analysis, Financial Analysis of Microsoft, Competitive Analysis, Analysis of Strategic Factors and Strategy Alternatives. Report is finishing with strategic recommendations for Microsoft Corporation.

P/B/109. PESTE and Porter analysis of Microsoft

This paper gives brief company (Microsoft Corporation) overview as well as PESTE and Porter analyses of Microsoft.

P/F/80. Microsoft Corporation analysis

This report provides the brief analysis of the Microsoft Corporation, especially company background and history, its finance, shareholders, products and competitors.

P/B/111. Analysis of Microsoft's Attempt to Takeover Google

The report aims to analyse the Microsoft's attempt to takeover Google. Firstly report outlines the background information on both companies (business description, competitors' analysis, organisational culture overview, etc.). After that PESTEL Analysis and Porter's Five Forces Analysis were done. Then the links between key drivers of change were analysed and discussion with conclusion are presented.