S/M/323. Southwest airlines and London Heathrow Airport

The paper offers a Marketing mix analysis (4Ps) of the US low-cost Southwest airlines accounting for the company's success. A brief description of London Heathrow Airport is given.

C/OM/49. British Airways and SouthWest Airlines: the case studies analysis

The paper analyses two case studies from the 'Operations Management: Strategic Context and Managerial Analysis' book by Terry Hill: 'British Airways: Customizing the Service' and 'Southwest Airlines'. The paper presents SWOT analyses of BA and SouthWest airlines, their Key Order-Winners and Order-Qualifiers, the delivery system components of the airline industry and the competitive operations for British Airways and South West Airlines. Assignment specifically addresses the following questions: Analyse BA's and SouthWest's markets as described in the case study. Identify the key order-winners (OW) and qualifiers (OQ) that constitute operations' strategic task. Briefly explain why you have identified each specific OW and OQ. Construct a schematic diagram of the elements of the 'operations delivery system' for an airline. Explain how operations in BA and SouthWest can support the needs of their markets in each segment of the delivery system.

P/F/119. Financial Statement Analysis of Hawaiian Airlines, Continental Airlines and Southwest Airlines for Investment purposes

This report examines the annual statements of Hawaiian Airlines, Continental Airlines and Southwest Airlines from the perspective of an investor and employs financial statement analyses as the basis for a recommendation of the most favourable investment choice.

D/B/14. Southwest Airlines: How an organisation has used internal marketing as a potent tool to grow in an ailing industry.

This paper first tries to explain the recent thinking and models on the area of internal marketing and how southwest has tried to leverage it as a tool for competitive advantage. Later an attempt is made to draw a connection between internal marketing and its impact on external customer satisfaction. Finally an attempt has been made to throw light on the issue faced by southwest in the near future and how it can solve these critical issues related to internal marketing.