The present paper reviews the case study of Dalesman Clothing UK. On the basis of the company's historical performance it identifies challenging issue that shall be addressed by the management team. These issues cover strategic thinking area. It reviews the environmental issues and defines the possible directions of the company's development. Besides, it identifies problems in retail and mail order business sides that might hinder the implementation of planned strategies. The strategic change program is proposed. The plan of activities and subsequent costing information is developed.
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