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(2007, 734 words)
The paper explains the meaning of Porter's Five Forces analytical model considering its role in the company's strategic development and using it to evaluate the position of Orange in the market and within the telecommunications industry.
(2007, 800 words)
This paper is focusing on examining the SWOT analysis of Orange Plc, which is one of the leading telecommunication and internet service providers in Europe. The study starts with examining the company's background, and then moves on to investigate the strengths, weaknesses, opportunities and threats of Orange Plc.
(2006, 2500 words)
The paper reports on the communication activities of the UK mobile phone company Orange presenting the company's background, discussing general issues of corporate communication strategies, performing analysis of Orange's position in the mobile communications market, and discussing the features of their strategic intent, strategic action and strategic evaluation.
(2006, 5000 words)
The paper examines the integrated telecommunications strategy used by Mannesmann to enter the UK mobile market discussing the synergies arising from the acquisition of the Orange, the deal between Vodafone and Mannesmann, the reasons behind Mannesmann's reluctance to merge with Vodafone, the differences between the German and the Anglo-Saxon approaches to corporate governance, etc.
(2006, 2200 words)
This paper examines the role that an information strategy and information audit has in Orange and how such a strategy has been applied. In discussing the role and value of information in organizations and its contribution to strategy at all levels, the paper distinguishes between data, information and knowledge. Briefly examining the information, technology, systems and people resources in Orange the paper asks whether the company has the appropriate resources to implement its aims and objectives, and the role that information plays in this process.
(2005, 3000 words)
This paper discusses marketing communications theories in terms of conventional models and arguments. AIDA and AIDCA approaches were evaluated and set against the new theories. Orange advertisement policy was evaluated in the relevance to those theories. Sales promotion, public relational and publicity activity of Orange were also examined. Branding concepts were analysed and Orange's branding campaign pros and cons were discussed. Consumption constellation and marketing communications integration were also discussed. Recommendations for Orange how to improve its marketing communications programme have been given. Finally the paper concludes by giving the paper summary and highlighting Orange's main negative points in the communications campaign.
(2005, 1900 words)
This report provides a comprehensive environmental analysis of the UK mobile phone industry, including a PESTLE analysis of the industry environment and an assessment of the prevalent competitive forces using Porters 5 forces analysis. PESTLE analysis provides a systematic method of analysing the key influences present in the industry environment for mobile phones. The analysis shows that an area of future concern is the unknown health implications of long term exposure to radiation from handsets and transmitter base stations. The Five Forces analysis shows the high degree of competitive rivalry in the mature market for mobile phones, with high competition based on price and the retention of existing customers.
(2005, 3500 words)
This report provides a comprehensive environmental analysis of the UK mobile phone industry, including a PESTLE analysis of the industry environment, an assessment of the prevalent competitive forces using Porters 5 forces analysis, and an individual SWOT analysis for each of the major network operators in the UK, Vodafone, T-mobile, Orange and O2. PESTLE analysis provides a systematic method of analysing the key influences present in the industry environment for mobile phones. The analysis shows that an area of future concern is the unknown health implications of long term exposure to radiation from handsets and transmitter base stations. The Five Forces analysis shows the high degree of competitive rivalry in the mature market for mobile phones, with high competition based on price and the retention of existing customers. The SWOT analyses summarise the internal strengths and weaknesses and external opportunities and threats for Vodafone, T-mobile, Orange and O2 that are most likely to impact on their strategies.
(2005, 2300 words)
This paper provides comprehensive SWOT, PESTLE and Porters 5 forces analysis of Orange, UK and International mobile phone operator.
(2004, 2500 words)
The project offers detailed analyses of Vodafone and in particular its way to becoming one of the leading companies in its field. The study also assesses the future opportunities for the company providing the real life examples of partnerships, alliances and ideas. Moreover, the project takes Orange as one of the major Vodafone competitor in the UK and analyses the competition in between two companies on the bases of the latest two products, Orange World and Vodafone Live, in particular. The conclusion speculates about the future of Vodafone (and partially Orange) and provides a summary upon the previous analyses and discussions.
(2003, 3000 words)
This report presents the PEST and Porter analyses on UK mobile phone industry; SWOT analysis of Orange in the mobile phone industry; Richard D Aveni's theory on competition for the UK mobile phone industry and Resource based view (Orange Plc).
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