C/M/371. Dissertation. Customer Loyalty and Satisfaction in the UK Sandwich Sector

This dissertation examined the key drivers of customer loyalty and satisfaction in the UK sandwich sector amongst its four largest competitors: Caffe Nero, Pret A Manger, Starbucks and Subway. With a strong literature review on the concepts of relationship marketing, customer loyalty and satisfaction, and service quality within the service sector, it would be particularly useful for someone wanting to know how to perform a literature review in this area. It would also be useful for those wanting to know how to build a quantitative research questionnaire on the back of qualitative, focus group research.

P/M/545. Dissertation. Managing relationships in Pret a Manger

The dissertation examines the concept of managing relationships conducting a case study of the fast food company Pret a Manger. A literature review touches on the general issues of marketing, relationship marketing (RM), stakeholder management, loyalty, etc. The strategies of Pret a Manger in maintaining a long-term relationship with their employees are discussed. Research techniques include qualitative methods based on interviews, and quantitative methods based on questionnaires; the primary data are analyzed and compared to the secondary data collected from academic literature and reports by market research agencies. Conclusions are made about the attitudes of Pret a Mangers employees to the companys management.

C/M/220. Pret-a-Manger: Service Marketing Concepts

This report presents the analysis of the service marketing concepts of Pret a Manger Company. Much of the emphasis is given to the logistical problems and importance of the quality measurement associated with the service delivery process. The author also draws the attention to the role of segmentation and targeting in the development of a marketing strategy. Considers a promotional plan for the new branch and evaluates its effectiveness.

C/B/76. SWOT analysis of Pret-A-Manger

This paper presents Pret-A-Manger company overview and SWOT (TOWS) analysis of Pr·t-A-Manger

C/B/83. Dissertation. Would it be viable for the Pret-A-Manger to enter Swiss market?

The purpose of this dissertation was to analyse the viability, profitability and suitability of the Pret-A-Manger's expansion to Switzerland. Apart from analysing the academic literature, researcher has conducted several important analyses: SWOT analysis, PEST analysis, Porter analysis, Market attractiveness and industry overview. They have suggested that Swiss market is not the best opportunity for the company to seize. Results of the primary research has supported this finding, therefore researcher came to the conclusion, that Pret-A-Manger should not enter the Swiss market. The reasons for that are the insufficiency of target audience, unsuitable lifestyles and high price-sensitivity of consumers. It was therefore suggested that company should enter other markets like Germany, Canada and other cities in US.