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(2008, 460 words)
The paper presents bullet point report of the performance of British Airways (BA) including the factors influencing BA performance, competition from low budget airlines, the features that contribute to the success of BA, the company's pressures and future perspectives.
(2008, 2400 words)
The paper examines the changes in British Airways (BA) business strategy related to their growth plan discussing whether BA financial position can justify such growth. The outcomes of the rising price of fuel for BA operating profit are discussed outlining the opportunities for BA to stay ahead of competition in the global airlines industry.
(2008, 4800 words)
The paper examines the features of communication between managers and workers within an organisation providing a review of related literature, and discussing industrial relationships, leadership roles, employee motivation, flexible working, organisational change and its impacts on psychological contracts, etc. Communication issues within British Airways (BA) are discussed.
(2008, 2100 words)
The paper examines the decision of British Airways (BA) to acquire BMI describing the current situation in the global airlines industry, reporting on the competitive strategy of BA and indication the reasons for the BA acquisition of BMI. The concerns and the benefits related to the acquisition are discussed.
(2008, 3100 words)
The paper reports on British Airways (BA) describing their background, critically appraising their current competitive environment, identifying the stakeholders and the national policies that have influence over BA, conducting PESL analysis, and outlining the challenges faced by the company. Strategic options are suggested to assist the organisation in meeting these challenges.
(2008, 1100 words)
The paper looks at the prohibition to wear religious symbols, namely Christian crosses, imposed by British Airways (BA) on their employees due to their uniform policy. The author argues whether this could be considered as religious discrimination.
(2008, 4600 words)
The paper reports on the performance of British Airways (BA) with the focus on BA operations in Europe, especially in UK. BA environment and market are characterized; PESTEL factors affecting the airline industry are outlined; competitor analysis is conducted; scenarios of BA development in the next 20 years are presented.
(2008, 3000 words)
The paper examines the factors influencing the performance of the British Airways (BA) describing the business environment under globalisation, the external pressures for change, and their implications for organisational planning and strategic management.
(2008, 2700 words)
The paper examines the environmental influence and competitive forces effecting British Airways (BA) outlining their strategic options, considering the acquisition of Air Aruba airline by BA, the company's organisational restructuring, etc. BA strategies are evaluated suggesting improvements for their in-flight service.
(2006, 4000 words)
The paper examines the financial performance of British Airways (BA) conducting ratio analysis of their annual report for 2005 and comparing the financial data with those of the easyJet. A brief overview of BA and easyJet is presented; simplified break-even analysis of BA is conducted; the problems and obstacles of the company are identified.
(2008, 6000 words)
The paper presents a case study of British Airways (BA) examining the company's value and conducting their Porter's value chain analysis. The key marketing concepts (4Ps) are described; academic literature related to relationship marketing is reviewed and applied to the BA practices. The implementation of the Six Sigma system to create value is discussed; the issues of HR management in are addressed highlighting the benefits of Six Stigma to BA.
(2008, 3200 words)
The paper examines the external environment that influences the performance of British Airways (BA) looking at the changes within the airline industry and analysing the impact of stakeholders, PEST factors, the policy of the EU, etc. The areas for improvement for BA are considered highlighting the advantages and disadvantages of UK's joining a single currency policy.
(2007, 1000 words)
The paper examines the executive pay at British Airways (BA) explaining the main theoretical principles for executive compensation, providing a short overview on the current operation activities of BA, discussing the current executive compensation package, and suggesting its possible enhancement.
(2007, 1300 words)
The paper examines the organisational structure of British Airways (BA), the second largest airline in the world, and assesses the value and culture prevalent in the company. The report includes the company overview and the analysis of their structural and cultural values, and their impact on employee behaviour.
(2007, 2500 words)
The paper reports on British Airways (BA) reviewing their growth over the past decades, identifying the main external factors that have exerted pressure on the company, and discussing the ways to attract an effective workforce to BA. The issues of psychological contract are addressed; the features of a learning organisation are described with reference to BA.
(2007, 3000 words)
The paper reviews the work 'Managing Culture at British Airways: Hype, Hope and Reality' analysing the transformation of British Airways (BA) after their losses in early 1980s to the 'world's most profitable carrier' in 1990s. The issues of culture change and organisational leadership are addressed with reference to BA.
(2007, 3700 words)
The paper examines the internal and external problems faced by British Airways (BA) conducting Porter's value chain analysis of BA, discussing the PEST and HRM factors that affect BA performance, and assessing the company's strategies in the competitive environment of the industry.
(2007, 2000 words)
The paper examines the financial ratios of British Airways for the 2003-2007 years evaluating the company's management and operation activities and providing guidance for the investors. Classical horizontal, Vertical, Trend ratio analysis is conducted, as well as DuPont System.
(2007, 2000 words)
The paper reports on the financial performance of British Airways (BA) over the recent years analyzing the company's financial ratios, evaluating their current position and offering suggestions about investing in BA.
(2007, 5000 words)
The aviation industry has seen a volatile market in the recent times with the advent of the new form of low cost carriers emerging in to the industry taking up major market share of the traditional carriers. This has forced many industry leaders to make coalitions with these carriers and survive in the industry. In the present report, the author would analyse the external and internal environment of a British aviation giant British Airways through SWOT analysis. In addition, the author has given a detailed outlook of the aviation industry in Europe in general and Great Britain in particular. The report would present a case study of the possible acquisition of British Airways of a Spanish airlines Iberia in which is has already brought about 10% stake. In addition, the author would explain the horizontal acquisition process between these two airlines and suggest some recommendations.
(2007, 1400 words)
This paper analyses the budgeting planning of British airways. It explores the risks and uncertainty faced by the company, and most importantly by the whole industry. There is a description of the results for the year of 2006/07
(2007, 1800 words)
British Airways in one of the most popular full service airlines in the world with operations spanning the breadth of 75 countries covering the entire globe from Europe, North America, South America to Asia. This paper will attempt to perform an environmental scan through the extended PEST analysis for the organisation with an aim to identify its effect on the company over the last 10 years.
(2007, 1000 words)
This essay reviews the case of British Airways plc vs. Virgin Atlantic Airways Ltd. It looks at the competition aspects of this case and the facts, the legal issues raised, and the findings of the court.
(2007, 3500 words)
This work looks at portraying factual strategies from British Airways Plc. Part of this work must critically evaluate the extent to which from British Airways Plc's strategy is driven. Some of the key tasks answered within this work are: the resources and capabilities, the competitive structure of the tourism industry, cultural or behavioural consideration, and exploring how globalisation has impacted the strategy and structure of the organisation and examine the ethical basis of a global strategy of the organisation. There is a discussion on the theories behind each of these areas and how factual strategies have been linked to the theorists (authors) British Airways Plc points of view.
(2007, 4500 words)
This strategic management report has been aimed at reflecting the practices of the company British Airways to cope with the changing and turbulent environment, along with making recommendations in order to bridge the gap between its practices and the management theory. The report has been divided into different distinct analyses that include company profile; organizational change; manipulation vs. adaptation; exploring possibilities; and design for emergence for British Airways.
(2007, 1700 words)
This paper presents PESTLE and SWOT analyses of British Airways.
(2007, 5000 words)
The paper considers three improvements scenarios with regards to the BA's present competitive position: continuous improvements, radical improvements and improvements cycle. The analysis is focused on the improvements of service concept which is considered as the primary source of BA's competitive potential to face the pressure of low-cost airlines. The consideration of scenarios is based on PESTLE and SWOT analyses.
(2007, 1550 words)
British Airways (BA) is a full service airline with operations spanning 75 countries spread across Europe, North America, South America and Asia. This paper will perform an environmental scan of British Airways to identify a particular factor or trend that can have an impact on the organisation.
(2007, 3500 words)
The report has been aimed at understanding how British Airways has become "a very different entity" in a short span of time. The specific objectives include analysis of European airline industry; macro environment analysis (PEST) of the industry; competitive environment analysis (Porter's Five Forces); evaluation of opportunities and treats; and discussion of strategic options for British Airways.
(2007, 3000 words)
The paper offers a critical analysis of an article 'Managing Culture at British Airways: Hype, Hope, and Reality', Grugulis, I., Wilkinson, A. (2002). In: Long Range Planning, 35, pp. 179-194. Paper is summarising the authors' assumptions and discussing the main themes of the BA case study. A review of theoretical approaches to corporate culture, leadership, HRM, etc. is presented.
(2007, 3000 words)
This paper examines British Airway's strategy to differentiate by offering high quality services. The research will be linked to theoretical marketing concepts such as the 7P's of services marketing mix, the flower of services, the positioning map and customer relationship management.
(2007, 1000 words)
The paper reports on the position of British Airways (BA) performing analysis of their financial ratios, i.e. profitability, ROCE, liquidity, credit period, structure, etc for years from 2002 till 2006. Recommendations are suggested about the methods of increasing their turnover and revenue.
(2007, 2500 words)
This change management case study has been aimed at reflecting the practices of the company British Airways to cope with the changing and turbulent environment, along with making recommendations in order to bridge the gap between their practices and the management theory. This document has been divided into different distinct analyses that include company profile; management style and organizational structure; organizational culture; approach towards change; and change strategy for the case organization British Airways.
(2007, 1500 words)
The paper analyses two case studies from the 'Operations Management: Strategic Context and Managerial Analysis' book by Terry Hill: 'British Airways: Customizing the Service' and 'Southwest Airlines'. The paper presents SWOT analyses of BA and SouthWest airlines, their Key Order-Winners and Order-Qualifiers, the delivery system components of the airline industry and the competitive operations for British Airways and South West Airlines. Assignment specifically addresses the following questions: Analyse BA's and SouthWest's markets as described in the case study. Identify the key order-winners (OW) and qualifiers (OQ) that constitute operations' strategic task. Briefly explain why you have identified each specific OW and OQ. Construct a schematic diagram of the elements of the 'operations delivery system' for an airline. Explain how operations in BA and SouthWest can support the needs of their markets in each segment of the delivery system.
(2006, 1900 words)
The paper conducts analysis of the air service industry using the models of PEST and Porter's Five Forces. The resource capability of British Airways is analyzed including their Value Chain analysis, financial analysis, SWOT, etc.
(2006, 6500 words)
The paper examines the impact of global economic processes on the world airline industry conducting PEST and Porter's five forces analysis of environmental changes within the industry. Strategies used by British Airways and Singapore Airlines are outlined; future trends in competitive strategic patterns are discussed.
(2006, 6000 words)
This report describes and analyses the current strategic management decisions and practices of British Airways. It examines the current state of BA operations through comprehensive SWOT & PEST analysis and suggests the actions that BA should take to ensure a profitable future.
(2007, 1800 words)
This paper analyses the financial evolution of British Airways. Based on the financial information available for the public and shareholders, a horizontal and vertical analysis was conducted. The use of financial ratios also helped to go deeper in some of the relevant issues.
(2006, 3000 words)
The paper reports on the financial performance of British Airways (BA) reviewing the current situation in the international airline transport, and conducting BA ratio analysis for the period of 2001 – 2005, internal and external SWOT analysis and PEST analysis.
(2005, 1500 words)
The paper examines the ways of buying tickets from British Airways (BA) comparing their website Britishairways.com and the online travel agentĢs website Travelsupermarket.com. Differences between the two websites are outlined; their attractions for both, customers and BA, are identified.
(2006, 3000 words)
The paper reports on the HRM practices in British Airways providing the company’s overview and discussing the transformations in their culture and structure, the introduction of new training programmes, the focus on customer-oriented approach, etc. The importance of customer and employee loyalty for the company’s success is emphasised.
(2005, 3000 words)
The paper reports on the British Airways (BA) reviewing the company’s history and background, describing the factors that effect BA development, and conducting their SWOT and PEST analysis.
(2006, 2000 words)
The paper reports on the European operations of the British Airways (BA Connect) and easyJet comparing their marketing strategies, strategic choices, competitors, etc. PEST, SWOT, product life cycle and other models are used (in the Appendices).
(2005, 4300 words)
The air travel market is huge and varied. It has become increasingly complex as a result of the even-tougher competition, especially the pressure from low-cost airlines (obliged the company announcing Future Size and Shape strategy to cut its costs), high sky price of fuel and a number of unpleasant events, such as the terror attacks in the U.S., Iraq war, SARS and, of course, BA workers’ strikes. British Airways has been facing some serious issues in its most difficult years. The most obvious one need to be critically considered is the limited ability to control over its employees and the food supplier (Gate Gourmet) that cost a gigantic amount of money and dramatically damaged the reputation and image of the airline. The internal problem can be regarded to a number of reasons; in this case it could be because of ineffective internal communications within the organization. The suggested communication plan would underline on creating reliability, confidence and comfort & safety through a clear message in order to build up a good reputation with employees and customers.
(2006, 1400 words)
This paper explores the key issues that are in the competitive and macro environments that are facing British Airways. A PESTLE analysis was carried out which identified the macro factors that are impacting on British Airways and the airline industry. This analysis found that social factors such as changes in demographics matched with increasing affluence are creating an increase in the numbers of passengers using air carriers. It was also found that technology has presented the industry for huge opportunities for increased ease of purchasing tickets and booking in services and opportunities for reducing costs. However, this increase in technology has also enabled low cost carriers to enter the market and increase the intensity of the market. The industry is also facing difficulties due to environmental concerns and increases in the cost of fuel. British airlines are further hampered by the subsidies many other national airlines enjoy from their governments. A five force analysis was also used to analyse the competitive environment. It was found that BA operates in an intensely competitive market.
(2005, 1500 words)
Defining the Internet as a global marketplace the paper examines the advantages and disadvantages of e-commerce (EC) outlining EC models and focusing on the ones used by British Airways and Travel Supermarket. The attractiveness of the companies Websites is discussed.
(2006, 800 words)
The report presents a SWOT analysis of British Airways Plc. It highlights that despite the turbulence in the aviation industry over the past 5-years and its associated re-structuring; British Airways remains one of the worlds leading airlines with flights serving customers in some 135 countries through its one world alliance. However, it also points to poor labour relations and a reliance on particular routes as key revenue streams remaining a weakness for the airline. Nonetheless, the report suggests that considerable opportunities lie ahead of British Airways if it is able to take full advantage of the benefits afforded by the new Terminal 5 at Heathrow and shifting customer needs towards low cost travel.
(2005, 5000 words)
The paper examines the world airline industry offering analysis of Singapore Airlines (SIA), South African Airways (SAA), Australia's Qantas Airways (QA), British Airways (BA), Continental Airlines (CA), low-cost carriers (LLC), etc. Airbus or Boeing aircraft are discussed.
(2005, 3500 words)
This paper offer a classic set of internal and external company analysis, in particular British Airways. The report includes brief company overview, PEST (External analysis), Porters Five Forces (Industry analysis), Key Issues (combination of SWOT), BCG Matrix (Internal analysis), Value Chain and financials. The report also includes a critical assessment of recent events related to and happened within BA as well as some projections for the future.
(2005, 1500 words)
The paper evaluates the effectiveness of two websites selling British Airways tickets describing the basic differences between them and providing a review of theories related to individual value systems, transaction costs, e-commerce, etc. Conclusions are made about the advantages of the websites from the companys and the customers perspective. Report is comparing www.britishairways.com and www.travelsupermarket.com websites.
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