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(2008, 3000 words)
The paper examines the concept of experiential marketing providing a review of literature on the theories of brand and consumer behaviour. The importance of emotional experience for making a purchasing decision is discussed. Case studies of the UK clothes suppliers Next and Primark are conducted with regard to their use of experiential marketing.
(2007, 1500 words)
The paper presents financial analysis of Next Plc for 2004-2007 years providing an overview of the company stock price performance, operation activities and the outlook from the investor view point. The company valuation is based on Discounted Cash Flow model (DCF).
(2007, 1700 words)
The paper examines the store image and brand perception of the Next brand in seven of their Leeds stores. Descriptions are given to Next merchandise, store layout and atmosphere, services, locations, etc. References are made to the work of McGoldrick (2002) on retail marketing. Opinions of Next customers in Leeds are discussed.
(2007, 3500 words)
The paper reports on the financial performance of NEXT over the last two years presenting an overview of the company's background, turnover, revenue, share prices, etc. The UK retail industry is analysed highlighting its trends, the market value of geographic segments, PESTLE and SWOT features, etc. SWOT analysis of Marks and Spencer, the competitor of NEXT, is conducted; NEXT's growth strategies are outlined.
(2007, 2000 words)
The paper reports on the position of Next in the UK retail market relating the company's history, examining their size and turnover, and conducting their PEST and SWOT analysis.
(2006, 4000 words)
The paper examines the impact of macro-economic influences, market conditions and managerial efficiency on the profitability of an enterprise. Theoretical approaches to the studied concepts are reviewed; an overview of the UK clothing market is presented focusing on Marks and Spencer and NEXT, and conducting their SWOT and Porter's Five Forces analysis.
(2006, 800 words)
This paper presents overview of NEXT and Porter's 5 forces analysis of NEXT which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products and intensity of competitive rivalry affecting NEXT.
(2006, 600 words)
This paper presents overview of NEXT and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of NEXT.
(2006, 950 words)
This paper presents overview of NEXT and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting NEXT.
(2006, 2200 words)
This paper examines NEXT Plc, one of UK's larger clothing retailers, the environment in which it operates and its overall prospects for further growth. A PESTEL analysis is used in order to examine the environment, while a Porter's 5 forces analysis sheds light upon the competitive market of clothing retailing in the UK. In terms of understanding the company's major strengths and weaknesses this paper provides a SWOT analysis, through which useful assumptions are made about the opportunities as well as the threats that NEXT plc should pay attention to, in order to maintain its strong position in the market.
(2006, 12000 words)
The dissertation aims to investigate the risks of entering the Chinese clothing market using NEXT as a case study. The review of literature covers the theories of international marketing including market entry modes and approaches to consumer behaviour. NEXT performance is analysed using marketing mix, SWOT, PEST and Porter’s five forces models. The case study involves quantitative (statistical) and qualitative research methods based on primary data (questionnaires) and secondary data (marketing journals, reports, etc.). Conclusions are made about the opportunities and strategies of NEXT in China.
(2005, 2500 words)
The paper reports on the marketing audit of NEXT conducting the company’s analysis within the frameworks of marketing mix, SWOT, SLEPT and Porter’s 5 forces models. Recommendations are made about the company’s international opportunities.
(2005, 2800 words)
The client holds a portfolio of low-risk) and high-risk assets). The high-risk assets mainly include UK equities that are invested in 4 different sectors. The client is currently holding the shares of NEXT Plc, which is one of the companies in General retailer sector. The report values NEXT using different valuation models, and advises the client whether to increase or decrease the holding of the shares of NEXT based on its recent performance. Moreover, before valuing the company, the paper presents market analysis of the company by presenting Porters Five forces and SWOT analyses
(2004, 5000 words)
The paper analyses the financial performance of Next PLC for investment purposes. The paper presents company profile, Divisional analysis, Geographical analysis, Future prospects, Currency exposure, Profitability ratios, Long-term Solvency, Cash flow analysis, Short-term Solvency, Next plc- Investor's ratios, Price Multiples Valuation, Free cash flow valuation, and on those analyses the conclusion has been drown recommended do buy shares of Next plc.
(2004, 3000 words)
This report analyses UK clothing market and draws the comparison between two clothing retailers: NEXT and Marks and Spencer. The report provides brief history of NEXT and Marks and Spencer, SWOT analysis of both companies, Porter's 5 forces analyses of both companies, analysis and comparison of Marketing strategies of NEXT and Marks and Spencer and the way in which firms adapt to on-going changes in UK clothing market.
(2003, 100 words)
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