C/M/734. Analysis of Google, Expedia, OneStat and Flextronics

The paper examines Google, Expedia.com, OneStat.com and Flextronics from the perspective of their participation in business ventures, their organisational structure, management and marketplace. The studied parameters are compared.

C/M/132. Customer centrality of the case of Expedia

The paper examines the issue of customer centrality in the strategy of a well-known tour operator. The discussion starts with the overview of the companys profile and its role in product delivery. The discussion defines tour package as predominantly service with corresponding quality dimensions. Hence, customer centrality is reviewed from the service marketing perspective, where customer expectations and satisfaction are the key criteria for evaluation. The paper evaluates the customer centrality against several points: Servicescape, responsiveness, customization and flexibility.

C/M/111. Expedia - service excellence

The paper reviews the service marketing aspects in the context of online tourism service providers. The major focus of the paper is the evaluation of critical quality factors for e-tourism and what kind of imperatives is introduced. To this end the paper reviews the theoretical issues of service quality in tourism and creates a logical link between traditional tourism and e-tourism service quality. On the example of Expedia, which is one of the leading e-tourism players, the paper shows the way web-site and online transactions can become major quality evaluation attributes.

C/M/96. Expedia: insuring the servicescape excellence

This paper investigated business strategy of Expedia, evaluated e-tourism quality and importance of servicescape and analyses the way in which Expedia is enhancing the quality of its servicescape.

C/F/36. Analyse the IPO process of Expedia.

This paper presents: Rationale and Objectives (Reasons for the offer, Offer objectives, Use of proceeds, General economic climate and Major challenges); Share Capital and Ownership (Type of shares offered, Offer size, Major shareholders before offer, Ownership restrictions, Timing of the scale); Transaction components (Principal advisers, Transaction fee distribution, Pricing/underwriting method and Syndicate structure); Marketing (Investor targeting, Roadshow, Retail marketing and Institutional marketing) and Results (Placement, Type of buyers, Investor concentration, After-market performance, After-market liquidity). Key lessons learnt

C/B/89. Analysis of Expedia.com in the context of service marketing

Present paper reviews the service marketing environment of the leading global e-tourism player Expedia. The distinguishing features of service business environment are identified with particular focus on service concepts, service delivery and consumption process, demand and capacity management, servicescape and relationship building activities. The paper provided analysis within present service marketing theoretical framework with identification and discussion of relevant service marketing improvement activities.