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DHL

All Subjects> Analysis of Companies> DHL

C/M/810. Proposal. What Global Marketing Strategies and Tactics Have Lead to DHL Successful Market Growth with Respect to Comparison between China and the UK

(2008, 1600 words)

The paper proposes to investigate the market success of DHL courier service in the UK and China analysing international marketing strategies that help DHL to achieve such success, i.e. the effective international brand management, the combination of integrated marketing strategies, the understanding of consumer behaviour in different markets, etc. The aims, objectives, literature sources and methodology of the research are outlined.

S/OM/52. Logistics in Fed Ex and DHL

(2007, 1100 words)

The paper examines the organization of logistics operations in two courier companies, Fed Ex and DHL. The background of each company is described; their transportation and operations management, strategic storage etc. are discussed.
 

 

 
 

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