The paper presents a Whole Foods Market (WFM) case study examining their ways of addressing the issues of consumer behaviour (CB), and suggesting techniques of better understanding CB and brand building of the WFM in UK. Recommendations are based on key marketing theories and their application to the Whole Foods expansion in the UK.
The paper reports on the case study of Whole Food Markets from the perspective of their strategic corporate social responsibility (CSR). The core competitive advantage of Whole Food Markets over Julian Graves' "Experience Stores" is identified discussing the lifestyle branding strategy used in both companies. The report provides a review of literature related to CSR discussing the impact of CSR on the creation of sustainable competitive advantage for an organisation.
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