S/M/298. Dissertation. Is shock advertising effective in the 21st century?

The dissertation investigates the effectiveness of shock advertising conducting a study of recent advertising campaigns. The review of literature touches on the theory of advertising, the theory of communication, etc. The criticism of Benetton and other companies for the shocking images used in their adverts is reviewed; advertising campaigns of the British Heart Foundation (BHF) are analysed. Research methodology uses qualitative and quantitative data obtained through primary research (questionnaires, sampling) and secondary research of printed and online sources. Conclusions are made about the decrease in the value of shock and the sensitive issues of the shock tactics used by charities.

E/M/184. Brand Portfolio of Benetton

The paper reports on Benetton Group presenting their background, reviewing academic literature on the theory of brand, the position of the Benetton brand in international markets, etc. The branding strategy of Benetton is discussed highlighting their competitive advantage, and suggesting recommendations about their brand portfolio.

C/B/217. Business Process Reengineering (BPR) in Benetton

The paper reviews the business process reengineering initiative, which was recently undertook by Benetton to increase its operational responsiveness to market changes. It shows the content of the radical changes to existing operations, their benefits and the way it will affect the competitive strength of the company. The paper also takes into consideration various opportunity costs that will be incurred with reengineering and undertakes feasibility analysis in order to evaluate the degree of fit of these initiatives to existing position of the firm.

P/B/318. Strategic Analysis of Benetton

The paper reports on the performance of Benetton, conducting the environmental scanning of the company within the framework of SWOT, PESTEL, Porter's Five Forces, Product Life Cycle, Boston Consulting Group Portfolio and GE Multifactor Portfolio analyses. Product, Place/Distribution, Promotion and Price factors are looked at. Consumer attitudes and behaviour are discussed.

P/M/244. Analysis of Benetton Campaign "Food For Life"

This paper analyses the recent advertising campaign by Benetton "Food For Life". Paper analyses the communication objectives of this campaign and aims to identify some of the contemporary advertising trends used in this campaign. Lastly, this paper presents the critique of such approach to advertising.

P/M/88. Analysis of Benetton Advertising Campaign

This paper presents the analysis of advertising campaigns by Benetton