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(2006, 5700 words)
The paper looks at the disruptions in supply chains caused by rapid changes in technology and competition in today's global market. Literature is reviewed on the implementation of new information technology (IT) in supply chains and the risks involved. The case studies of Hershey Foods Corporation and Nike are conducted to show their operations management solutions in facilitating change and minimising risks related to IT applications in their supply chains.
(2007, 4200 words)
The paper reports on Nike's approaches to marketing describing their background, customer service mission, marketing concept and strategy, brand features, etc. Factors influencing Nike's marketing decisions are identified; the company's SWOT and PEST analysis is conducted.
(2008, 2900 words)
The paper examines the success of Nike in the 1990s identifying their core values, the elements of their competitive advantage, their subcontracting policies, etc. The effects of the bad publicity caused by the poor conditions in their sweatshops are analysed; the company's turn to the corporate social and environmental responsibilities is described. Recommendations are suggested about the strategic development of Nike over the next five years. Paper responds to the following tasks: Explain Nike's mission, vision and values in about 1990, and critically analyse the basis of Nike's competitive advantage at that time. Critically evaluate Nike's approach to the protests after 1990, taking into account the various stakeholders with which they had to deal. Advise Nike how to develop their business over the next five years, starting from the date of the case.
(2007, 4000 words)
The paper assesses Nike's internationalisation strategy in terms of its international business structure, the market entry strategies that the company has followed, its corporate strategy and strategic brand management. The research is based on both, academic and practical approaches.
(2006, 7500 words)
The dissertation investigates the marketing strategy of Nike providing a profile of the company, defining their identity and analysing Nike's approaches in penetrating international markets. The review of literature covers the main areas of the marketing theory including the theory of brand, advertising, consumer behaviour, etc. Qualitative and quantitative research methods are used including the analysis of the primary data collected through questionnaires and interviews. Conclusions are made about Nike's sports products promoting a lifestyle that reflects US cultural values.
(2007, 630 words)
This paper presents small overview of Nike and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Nike.
(2007, 970 words)
This paper presents overview of Nike and Porter's 5 forces analysis of Nike which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Nike.
(2007, 1100 words)
This paper presents overview of Nike and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Nike.
(2007, 2500 words)
Nike is the global leader in sports footwear and apparel, and their business model is based on investing in design and marketing, and subcontracting production. This report examines the Nike Corporation using several methods, notably PESTLE, Porters 5 Forces, and SWOT analyses. The company's history and current situation, performance, and future direction is considered in order to provide the reader with a concise overview of this highly successful brand and the company behind it.
(2006, 5000 words)
The paper examines the concept of corporate social responsibility (CSR) reviewing the stakeholder theory, relating the history of the corporate ethics movement, and reporting on CSR policies used by Nike. Nike’s history and background is reviewed; the issues of sweatshop labour and human right abuses are discussed highlighting Nike’s philanthropic contributions.
(2006, 2500 words)
The paper examines the unethical work practices of Nike’s factories in developing countries discussing the problems of compulsory overtime, poor wages, uncertainty, employees’ mistreatment by managers, etc. Theories of corporate social responsibility are reviewed presenting arguments in favour and against Nike’s conduct.
(2005, 6000 words)
The paper reports on Adidas-Salomon (Germany), Asics (Japan) and Nike (USA) aiming to assess the suitability of these companies for investment. The background of the global sports luxury and apparel industry is reviewed providing the profiles of the studied companies. Analysis of financial accounting ratios for each company is conducted comparing their performance.
(2006, 1000 words)
The essay is based on the case study ÑNike ÑSweat ShopsÒ. The author discusses various points of view Ö pro and contra Ö on NikeÒs labour practices in Asia, where it sub-contracts its production. Arguments of those who support Nike include the adoption of the Code of Conduct, regular checks, as well as the commissioned research into work conditions at Asian factories. The opposing side doubts the impartiality of the research and its limited nature and argues that the Code of Conduct is not being properly enforced. The paper concludes with the author expressing his personal opinion on the debate.
(2005, 3900 words)
In todays world of business, branding has become a common term used by companies for marketing purposes. Every year companies spend millions of dollars developing their brand. The aim of branding is to create awareness to potential or existing customers of a companys brand and associate it with good experience. By enhancing consumer perception, companies hope to deliver a sustainable competitive advantage. This paper focuses on the leading footwear company Ö Nike, how the company uses branding to its target market to create differentiation and to enhance its market position. A comparison between Nike and Reebok in terms of branding strategies will also be discussed.
(2005, 3500 words)
The paper examines the use of integrated marketing communications (IMC) by Nike reviewing literature on semiotics, the theory of communication, advertising, public relations (PR), IMC, brand values, etc. Nikes use of advertising and PR is discussed in the context of their market segmentation, consumer relationship, etc.
(2006, 1500 words)
The paper examines the factors which influence the behaviour and performance of organizations focusing on the status of legitimacy. Definitions of legitimacy are reviewed; examples of organisations acting legitimately are given; the lack of legitimacy at Nike known for using cheap labour and poor working conditions is discussed. The reasons behind striving for legitimacy are outlined.
(2004, 1500 words)
The paper reports on the Nikes global strategy providing the companys overview (using value chain and SWOT analysis), and reviewing their main problems in outsourcing, strategy and organisation. The consequences and the measures to deal with them are discussed. Recommendations are made to solve the issue of wages.
(2005, 2000 words)
The paper reports on the performance of Nike in Vietnam conducting analysis within the frameworks of PESTEL, SWOT, Porters Genetic strategy model, Porters 5 forces model, Bowmans Strategy Clock model, BCG matrix, Linear model, Product / Market matrix, and organizational structure model.
(2005, 9500 words)
The paper examines the phenomenon of brand loyalty in sports footwear providing a review of literature on the sports shoe market, theories of consumer behaviour, brand loyalty, quality, etc. A case study is designed and conducted using the methods of primary data collection (customer centric questionnaires) and secondary data interpretation on the basis of positivist and realist methodologies, qualitative and quantitative analysis, deduction and induction. Conclusions are made about consumer loyalty to Nike and Reebok brands, and the changing trends in sports wear consumers.
(2005, 7000 words)
The paper reports on the marketing practices of the Nike Company highlighting its key success factors and analysing the companys performance within the framework of the New Consumer Marketing model. Nikes market share, profitability, brand value and shareholder value are discussed. The issues of Nikes corporate culture and leadership are addressed.
(2005, 3000 words)
This paper offers an extensive analysis of the new shape of the Nike Company, i.e. it suggests that Nike has become much more socially responsible, while remaining very profitable and successful. The report undertakes a number of specific analyses such as combination of SWOT, PESTLE and Porter 5 Forces as well as some financial analyses. In addition, the paper reviews the changes in Nikes advertising techniques and operational and management responsibilities. Finally, the report offers a overall evaluation of the current Nikes position number of recommendations/projections for the future.
(2005, 3000 words)
This report provides a clear account of Nike's changing performance during past decade, including its financials, marketing, strategy and advertising techniques. The report undertakes details analysis towards the evolvement of Nike's marketing in accordance with changes of public needs and preferences as well as perception of the company and its products. Finally, the report uses various academic sources in order to provide a number of suggestions on how Nike's current marketing and be further improved and developed, which is also based on summary of previous Nike's mistakes and faults. It also comments on Nike recent moves and strategies.
(2004, 2000 words)
The paper looks at the importance of the exchange of relationships between the organisation and its customers. The concept of relationship marketing is defined highlighting the Six markets model; its advantages are outlined. The author examines relationship marketing practices adopted at Nike showing its activities in each of the six markets.
(2003, 4000 words)
The paper reports on the performance of the Nike company presenting the profile of its history, marketing strategies, product portfolio, etc. Macro and micro environmental analyses are performed using PEST, SWOT, Porters five forces model, BCG Matrix, Directional Policy Matrix and Ansof Matrix. Pricing, promotion, placement and distribution strategy of Nike are outlined.
(2005, 1200 words)
This paper defines the SWOT analysis and explains why is it important and where it is applicable. Moreover, the paper provides a full account of SWOT analysis of Nike and Nokia based on the latest facts and issues in relation to these companies and their industries.
(2004, 4000 words)
The report is in a way a proposal of extension of the Nike brand into condoms Market. In order to do so, the report is providing the full rationale behind such suggestion in terms of solid theoretical base (on definition of brands, brand extension, line extension, B/W Method of brand marketing, brand delusion and so on). The researcher is also developing a slogan to head the marketing campaign of the proposed brand extension. The report is completed by critical conclusion, whether the initial proposition may have every success in the future and what further marketing efforts may be required to succeed. In addition, the report offer a number of appendixes, including such items as SWOT, PEST, Kapferers Brand Identity Prism, Marketing Mix, Porter, Marketing Research and detailed account of BW Method of Brand Marketing.
(2004, 3500 words)
This report presents the analysis of Labour Practices Used by Nike in its Production Outlets in Asia. Reasons for selection of Asia are outlined; background of Nike in Asia is discussed along with: Labour practices used in Asia and outcomes of those are highlighted. Report draws attention between the foreign and home market in terms of HRM aspects and consequences of 'moving abroad' are discussed.
(2004, 3000 words)
The essay looks at Supply Chain Management (SCM) and how this is an important aspect of business. The essay also investigates how retailers use SCM to ensure they are competitive and assist in improving customer service. The essay further identifies Customer Service Factors (CSF) for both the consumer and the retailer from the supplier, and takes NIKE Europe as an example to illustrate this.
(2003, 700 words)
This paper presents environmental analysis of Nike
(2003, 2500 words)
This report presents the analysis of the Sports Apparel Industry (Nike, Adidas, Reebok, Slazenger, Puma, Ellesse and Diadora), which includes Porter's 5 Forces analysis and investigation of competition. Secondly, paper develops the strategy for the small company to succeed on this market. This strategy is mainly based on the good segmentation, targeting and positioning. Differentiation factor was also found to be important.
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