C/M/791. Brand Equity Analysis: Sony Ericsson

The paper analyses the brand equity of Sony Ericsson company. The methods of research include secondary data obtained from a literature review on the theory of brand, and primary data obtained through a semi-structured questionnaire. The situation on the mobile phone market is described using competitor analysis. Strengths and weaknesses of the Sony Ericsson marketing strategy are examined.

C/B/531. SWOT Analysis of Ericsson

This paper examines Ericsson, the world-leading supplier in telecommunications, and presents overview of Ericsson and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Ericsson.

P/B/834. Strategic change in Ericsson Australia

The paper examines the theory of strategic change providing a review of academic opinions about the features of organisational change, its triggers, implementation, associated problems and general implications for the company. A case study of strategic change in Ericsson Australia is conducted offering an overview of Ericsson telecommunications company, their external (PEST) and internal environmental analysis, and the evaluation of strategic change they implemented.

P/B/601. Nokia and Ericsson: products, markets, strategies

The paper reports on the mobile phone producers Nokia and Ericsson conducting comparative analysis of their products, markets and strategies. The role of innovation in the mobile phone market is discussed.

P/B/460. Review of global mobile phone industry

The paper examines the performance of Ericsson, the worlds biggest manufacturer of mobile phones, providing the companys background and conducting elements of SWOT and PEST analysis. Characteristics of the global mobile phone market are outlined describing Ericssons competitors, namely, Nokia, Motorola, Siemens, etc.

C/B/229. Case study – Ericsson Telecom

The paper provides the analysis of Ericsson Telecom basing on the case study by Jean-Pierre Jeannet & H. David Hennessey, (2004) 'Cases in Global Marketing Strategies', 6th Ed. The analysis covers the marketing strategy of the company in terms of strategic options for further market expansion. The application of Ansoff business growth matrix helps to review short and long term strategic options with separate discussion of each of four options for market expansion: market penetration, market development, product development and diversification. The analysis also applies 4Ps framework and Roger's diffusion of innovation theory.

P/B/39. SWOT analysis of Ericsson