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(2007, 3000 words)
The paper reports on Lufthansa, Germany's main flag bearer airlines, presenting their profile and analysing collective agreements (CA) undertaken by the company. The reasons for CA and their history over the 1990s are outlined highlighting the benefits of CA. Recommendations are suggested for the company to create competitive advantage.
(2007, 5000 words)
This study is aiming to identify the importance of understanding and monitoring the marketing environment of companies. The study uses Lufthansa as a case study. The study focuses on three several points, including the change in the marketing environment of Lufthansa, the open system strategy, and the natural environment of Lufthansa. Several business theories such as Porter's generic strategies, PESTEL, and opportunity and threat classification have been used to examine the key issues.
(2007, 1600 words)
This paper considers the planning of conference entitled 'Customers – Who are they and what are they thinking?', hosted by the Lufthansa, the German airline. 3 alternative London venues are considered according to a set of defined requirements, and one is chosen from these to host the event. Following this, and a budget is drawn along with a framework for assessing the event's success.
(2007, 1500 words)
The report is based on a relationship marketing analysis of the Lufthansa Group. It would identify the various stakeholders of the Lufthansa group and analyse the different aspects of CRM in the Lufthansa Passenger Transport. The report also discusses the tactics adopted by Lufthansa to create a loyal customer base through various strategies of CRM. In the concluding section, the author would make suggestions which could improve the relationship marketing at Lufthansa Group.
(2007, 1400 words)
The following discussion focuses on a major European airline Lufthansa and its strategic management processes focusing on issues such as technological changes and innovation to show how innovation could change the dynamics of marketing and management of the company. The levels of innovations and services provided by Lufthansa are analysed along with the levels of exploration of various customer relations, business partnerships and other technical decision making processes. A 7S's framework to management is discussed in the context of the airline management strategies.
(2006, 1150 words)
This paper attempts to analyse the company’s business portfolio, evaluate the appropriateness and effectiveness of the change programme and propose a strategy for Lufthansa's Passenger Airline business to meet the main challenges facing the business at the moment. The paper provides an overview of the business model utilised by Lufthansa and a quick glimpse into its SWOT analysis.
(2006, 1000 words)
The paper reviews various alternative purchasing scenarios for Lufthansa summarising the all-in costs, discussing the advantages of hedging half of the purchase price and offering recommendations about the companyðs purchasing and hedging strategy.
(2006, 2100 words)
This paper is in 5 parts: an analysis of Lufthansa and the industry in which it operates; followed by an analysis of Government intervention and policies and the macro policies being applied to the German economy. The paper concludes with a discussion of the impact of the Euro. Porters five forces were used to analyse the industry; it has found that the industry is subject to intense competition and new entrants being able to overcome the barriers to entry. Lufthansa is seen to be one of the most successful airline groups and looks to continue to grow. The German economy has been hampered in recent years by the restrictive employment practices and high taxes to support the generous welfare system. This has been further exacerbated by the unification of the country and the subsequent high levels of unemployment, especially in the East of the Country. The introduction of the Euro and the control of members debts are helping Germany to overcome its economic difficulties and looks to be entering into a period of better economic activity and growth.
(2005, 2500 words)
This report analyses the significant changes in the European business environment with respect to the airline industry. It then conducts a strategic analysis for Lufthansa, a major flag carrier. It assesses the degree to which changes in the European business environment have had an impact on Lufthansa through a PEST and Porter's Five Forces Framework analysis, including a review of Lufthansa's strengths, weaknesses, opportunities and threats via a SWOT analysis. The report concludes by offering recommendations for Lufthansa based on its findings.
(2005, 2500 words)
This paper presents Lufthansa company overview, SWOT analysis; PESTLE analysis and Porters 5 forces analysis of Lufthansa.
(2005, 4700 words)
This paper is divided into three main sections. First, a PESTLE analysis of the European Airline Industry is conducted, which highlights the fundamental changes that the industry is undergoing, in particular, in response to the turbulent environment it faces from exogenous forces (terrorism, oil prices, SARS etcå) and endogenous forces (low-cost carriers in particular). Next, a Porters Five Forces analysis of the industry is performed, illustrating the very high levels of competitive rivalry in the industry and the increasing threat of the low-cost carriers (EasyJet, bmi baby etcå) on the flag carriers (British Airways, Air France, KLM, Lufthansa, Olympic Airlines). Finally, SWOT analyses of British Airways, Air France, KLM, Lufthansa and Olympic Airways are carried out. This highlights the importance that strategic alliances, size and technological innovation have upon the profitability of the two main European airlines, British Airways and the newly formed Air France-KLM group, but also to Lufthansa, as Europes third largest airline. The seriously detrimental position held by the recently privatized Greek airline, Olympic Airways, is also outlined. Overall, the analysis emphases the inherent threats and weaknesses suffered throughout the industry, as well as the importance of innovation, alliances and size to success.
(2004, 13000 words)
The core aim of this study is focused upon investigation of the cultural conflict, which takes place among employees of airlines. In order to be more specific, the writer has decided to focus on two major airlines, British Airways (BA) and Lufthansa, in addition, such approach has provided an opportunity to compare and contrast. The dissertation is based on two types of research, as in primary research resulting in one to one interviews (the questionnaires and results are attached in the appendix) with managers of BA and Lufthansa and secondary research, as in building theoretical base (e.g. Hofstede's Model has been used as one of the primary analytical tools) and collecting the relevant secondary information - practical and academic. The results offer an account of the real life facts and practices, which were recorded from the interviews with the managers and provide critical evaluation on the matter, highlighting failures and successes taking place as in resolving and attempting to prevent the problem.
(2003, 300 words)
This paper presents bullet points of strengths, weaknesses, opportunities and threats of Lufthansa Group. Apart from that it contains PEST analysis of Lufthansa Group and Airline industry
(2003, PowerPoint Presentation (36 slides),)
This presentation contains: Company Overview, History, Subsidiaries, Company Chart, Few Numbers, Alliances, Current Fleet, News. Company Analysis: SWOT Analysis, PEST Analysis, Market Segmentation, Life-Cycle, Ansoff's product-market expansion matrix, Porter's 5-Forces Model Analysis.
(2003, 5500 words)
This report analyses the German airline company Lufthansa; its history, crisis of the company in the beginning of 90s; change is Lufthansa (1992-1999); analysis of the process of change in the company; Assessment of Lufthansa's Transformation; Lessons derived from the Change; Lufthansa's Organisation and Strategy in 2003; 7-S analysis; business strategy, core competences and present and future challenges of the company.
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