This dissertation examines the notion of liability of foreignness, a concept suggesting that when firms enter international markets they face certain challenges and/or disadvantages. In this case, these challenges are assessed as they apply to the Chinese office electronic industry, and in particular, the three largest firms, Canon, Ricoh and Xerox. This dissertation would be particularly useful for anyone interested in the literature on liability of foreignness, the internationalisation process and market entry modes.
This paper identifies and validates the current Total Quality Management techniques present at Canon. It critically analyses on why such measures are being taken and what are its advantages and disadvantages. The research concludes with a brief outline of recommendations on improving these TQM techniques and a well oriented conclusion is made.
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