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(2008, 1600 words)
The paper examines the scope of integrated marketing communication (IMC), using Virgin Group as a case study. The role of relationship management within Virgin Group is considered with respect to IMC; recommendations are suggested about communication strategies that Virgin can take up in the future.
(2008, 3100 words)
The paper examines the leadership style of Richard Branson, the leader of Virgin Group, using three theories of leadership. Information is provided on the background of Virgin Group. The study includes interviews and quotations of Sir Richard Branson.
(2008, 1500 words)
The paper reports on the marketing relationships in the Virgin Group describing the company's background, identifying the main stakeholders and customer dynamics, and evaluating the methods used to maintain external and internal relationships with their marketing channels.
(2008, 2800 words)
The paper analyzes three articles covering the dispute between BSkyB and Virgin Media (VM) whereby BSkyB prevented VM customers from gaining access to basic Sky channels after disagreements between both companies. An outline of each article is given; the history of the problem is explored. Each article is critically analyzed with contradiction and similarities in their arguments highlighted and evaluated.
(2007, 3700 words)
The paper examines the features of promoting Coca-Cola, Pepsi and Virgin Cola in the UK supplying general information about the background of each company. Primary research is conducted among the customers of the UK leading supermarkets including questionnaires, surveys and observation. A market overview for the studied drinks is presented comparing their promotion strategies.
(2007, 2300 words)
The paper reports on the financial performance of four companies, i.e. British Sky Broadcasting Group, Virgin Media, BT Group and Vodafone Group, conducting analysis of their balance sheets, cash flow statements, income statements and performance dynamics in the financial market. Recommendations about the companies' strategic development are suggested.
(2007, 24 Slides)
This PowerPoint Presentation analyses the SWOT, PEST, IHRM strategies and approaches towards Talent Management of Virgin Group.
(2007, 3000 words)
The paper reports on the Virgin Mobile South Africa (VMSA) informing on the background of the Virgin Group, analyzing VMSA's competitive forces within the framework of the Porter's 5 Forces model, examining their resources and capabilities, etc.
(2007, 3000 words)
The paper examines the issues of talent management in Virgin Atlantic providing information on the company's background, and analyzing their strategies in the area of HRM. Theories of HRM are reviewed; strategic directions available for the company in the future are discussed suggesting recommendations for the performance appraisal, reward management, etc.
(2007, 1000 words)
This essay reviews the case of British Airways plc vs. Virgin Atlantic Airways Ltd. It looks at the competition aspects of this case and the facts, the legal issues raised, and the findings of the court.
(2007, 1600 words)
The paper looks at business strategy in terms of the ways in which it is formulated. This implies an examination of the process and content in which a strategy is devised. In so doing, three modes are discussed: the adaptive, entrepreneurial and planning mode. With that, it is also discussed the requisites in which a strategy is adopted such as by considering the environment in which the business operates, self-appraisal of the company, the goals which are sought to be achieved and so on. All this is done using the Virgin group of companies as a working example. Most importantly, it seeks to highlight whether Virgin's strategy has changed over the years if at all. It finds that to some degree, Virgin has changed. Starting with the entrepreneurial style, which saw it through rapid expansion in the early 1970s, to the present day, where it utilises all of the above strategies, both by way of process and content.
(2007, 3000 words)
The paper reviews the corporate strategy of Virgin Group, the company which is famous for innovative culture and strong potential for aggressive expansion of various markets. The paper discusses the way the corporate centre contributes to the performance of its diverse business units. The relationships between various strategic business units are the other issue of concern. The paper explores the way the group's businesses cooperate to increase the overall competitive strengths. The report reviews two critical incidents which might affect the overall corporate performance and brings forward the recommendations
(2007, 500 words)
This assignment presents a comparative analysis of the impact of culture, power and politics on the decision making process in Virgin and M&S. This paper is based on the case study from the book 'Exploring Corporate Strategy' 7th Edition, by Gerry Johnson, Kevan Scholes and Richard Whittington
(2007, 750 words)
This paper presents small overview of Virgin Group and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Virgin Group.
(2006, 2500 words)
The paper offers comparative analysis of the marketing communication strategies in Coca Cola, Pepsi and Virgin Cola providing an overview of the soft drink market, examining promotional tools and strategies of each company, and suggesting recommendations to the companies' management. The research is based on the analysis of secondary and primary data obtained through a questionnaire.
(2006, 8500 words)
The paper reports on the strategy behind the Virgin brand success relating the company’s history and background, reviewing literature on brand valuation models (including Interbrand, Knox and Maklan’s model, Young & Rubicam’s Brand Asset Valuator, etc.), characteristics of brand success, etc. The methodology of the research is described; the analysis of the findings is performed using SWOT and brand valuation models, discussing the evolution of Virgin’s strategies, etc.
(2005, 7000 words)
The paper reports on IT application in Virgin Atlantic, a UK long haul airline, aiming to recommend a possible solution scenario to fully utilise the company’s technology. Analysis of Virgin Atlantic is conducted using SWOT, PEST and Porter’s five forces models, reviewing the existing technology solutions, the company’s competitive advantage, partnerships, etc.
(2005, 3500 words)
The paper reviews the biography and entrepreneurial activity of Richard Branson, the founder of the Virgin Group, describing his character traits, leadership skills, philosophy, management principles, branding strategies, etc. Branson’s contribution to the theory and practice of leadership and entrepreneurship is highlighted.
(2005, 3000 words)
The paper reports on the Virgin Mobile telecommunication service reviewing their customer and competitor profile and marketing strategy along the lines of promotion, pricing, positioning, branding, etc. Short-term, medium-term and long-term recommendations on customer retention, branding issues, etc. are offered.
(2005, 3500 words)
The paper reports on the Virgin Group providing their overview, the analysis of links between the diversified companies that make up the group, Virgins diversification strategy, criteria for further diversification of their business, present structure and management, etc. Recommendations are made on structural and managerial improvements.
Virgin; diversification
(2005, 3500 words)
The paper reports on the Virgin Group conducting analysis of their brand and image using SWOT model, and discussing the career, strategies and business decisions of their founder Sir Richard Branson. The companys success factors are highlighted.
(2005, 2500 words)
The paper addresses the issues of human resource management providing a study of the organisational structure, culture and employees motivation in the Virgin Group, and pointing out how the management of relationship with employees could contribute to business performance.
(2005, 4700 words)
In recent years, competition in the already turbulent airline industry has intensified as a result of the entrance of low-cost, no frills airlines into markets across the global. Here, the low-cost, no frills airline business model is seen as a strategic innovation that will undermine the business model of traditional airlines. Two such airlines that have responded to this threat by setting up subsidiary airlines include British Airways, through Go, which operated in the European market, and Virgin, through Virgin Blue, which competes in the Australasian market. Whilst Virgin Blue has experienced considerable success, British Airways did not and was forced to sell the airline after just five years of operation. This paper, using a model of disruptive strategic innovations, examines the reasons why Virgin Blue has been successful whilst Go failed. It will be of particular use to those studying disruptive strategic innovations, as well as those who have an interest in the airline industry.
(2005, 4200 words)
The report undertakes a deep and comprehensive analysis of the Virgin Atlantic, especially highlighting all of the emerging issues of the last 5-6 years of its operations, including financials, strategy, planning, culture, expansion plans, identifies key success factors and so on. Furthermore, the report undertakes a number of analyses via using the frameworks for competitive analysis, SWOT and PEST. The paper concludes on future of Virgin Atlantic and particularly suggests its short and long term strategy, partially using the conclusions from the commenced research and partially the opinion of its founder - Sir Richard Branson.
(2005, 15000 words)
The ultimate aim of the dissertation is to focus on long-time competitors BA and Virgin Atlantic. The two have been engaged in sensitive but in the same time quite fierce competition for number of years. The researcher attempted to identify, whether one or another can be considered more competitive or yet, more successful, due to ones organisational structure, strategy or possibly other factors. This dissertation has been mainly based upon the secondary research due to the nature of the chosen research topic, i.e. its scope and size. No primary research tools have been used in this dissertation. Nevertheless, the researcher has identified the possibility of improving the research in the future via adding a number of primary research tools such as interviews or focus groups in order to deepen the knowledge on some key aspects and receive more practical and professional opinion on a number of questions. Furthermore, the literature review was specifically based on various academic and practical sources of information, which were clearly justified in the methodology section, i.e. the way the sources were selected and the information coding techniques used. The researcher has used a number of strategic and analytical models in order to analyse the obtained data. In particular, the researcher has used SWOT, PEST, Porters Five Forces and some other more practical model and tools, which provided the research with the necessary depth and comprehension. The dissertation features a solid conclusion and recommendations as the result of the commenced study, which can be briefly described as follows; both companies have strong and weak sides but also, both BA and Virgin Atlantic has achieved their success via completely different approaches and strategies as well as using completely different organisational structures. The researcher has come to conclusion that it is difficult to predict the future of two competitors, except that they may need to consider the external environment as well as other competitors instead of concentrating on rivalry between them selves.
(2004, 1500 words)
The report answered the following questions: Why do retailers engage in brand stretching: Is it about more than just utilising brand equity? What are the potential positives and the potential pitfalls of conducting brand extensions? How might consumers evaluate brand extensions? What has the literature suggested and what do you think? Theory is applied to analyse the case of Virgin.
(2003, 2000 words)
This report is analysing the leadership style and management characteristics of Richard Branson, the CEO of Virgin group. Its affects on the company are discussed. Apart from that the report is analysing the Structure of the Virgin Group, Employees workforce, Brand, Finances, Competitors and other issues facing the Virgin group.
(2003, 1000 words)
(2002, 5600 words)
Airline Industry overview, company information, leadership style, business strategy, value innovation, Porters 5 forces, revenue streams, future outlook and suggestions
(2003, 5000 words)
The objective of this report was to analyse and compare the market position of two companies, trading in the same industry. The chosen sector is airline industry. Two companies, which were selected, are: Virgin Atlantic and RyanAir. Further in this report organisations will be analysed by their internal and external analyses. Theory of the firms will be discussed and the effect of economies of scale will be explained. However, firstly, airline industry overview will be presented in order to assess the external environment of the firms
(2002, 5700 words)
Executive summary
This following project analyses Virgin Airways place within the very competitive airline industry. It investigates the success of Virgin Airlines, and its own individualistic style of strategic management. Emphasis is placed on the importance of strategy as a key business tool. Focus is placed upon Virgin Atlantics growth through the use of strategies. A particular type of strategy that is discussed is called ´value innovationŽ. It plays a major role in sustaining competitive advantage and staying at the forefront of the industry. This project focuses on how Virgin Atlantic has effectively implemented the strategy of value innovation in order to establish itself within the airline industry and differentiate itself from its competitors. The implementation of value innovation has the means through which Virgin Atlantic has made a radical change within a conventional market, offering their passenger a unique service. Possible strategies have been considered in order to improve the company against its competitors. Finally, the option considered the most appropriate for Virgin Atlantic has been recommended in order for the airline to become one of the worlds leading airlines.
(2002, 3500 words)
This report will look sequentially at four important angles of the airline industry, from a marketing perspective, which should allow us some insight into the low-cost airline industry. These comprise: the nature and of competition in the market and how competitive advantage is sought; an Industry analysis; a customer analysis; and finally a section detailing how PEST changes might affect the market over the next few years. The PEST analysis will focus heavily on the technological aspects, since these represent some of the most important issues that easyJet can have an immediate impact upon.
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