The paper examines the Top Shop website summarising different e-business models, highlighting the importance of flexibility and discussing the value added by websites to the businesses. References are made to a range of examples and cases studies.
The paper reports on the UK fashion brand Topshop reviewing their history, presenting the profiles of their leading designers and providing definitions of fashion.
The paper presents a proposal for Topshop website to improve their online flow by offering to try clothes online. Topshop's background is described; an overview of the UK clothing market is given; Topshop website is analysed focusing on the issues of customer satisfaction and giving recommendations about how to increase online sales.
The paper reports on the launch of Topshop, a fashion store in London, covering the issues of target buyers and environmental analysis. The profile of the company is outlined within the frameworks of SWOT, PEST, Porter's Five Forces Analysis, Marketing and Promotion Mix models.
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