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Dairy Crest

 

All Subjects> Analysis of Companies> Dairy Crest

P/M/791. Launching “clever milk”: marketing project

(2006, 2000 words)

The paper reports on a new dairy product St. Ivel Advance (“clever milk”) launched by Dairy Crest. The reasons behind the decline in liquid milk consumption in the UK are reviewed; Dairy Crest’s strategy in launching St. Ivel Advance is analysed describing the marketing mix characteristics of the product, price, place, promotion, etc.

 

 

 
 

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