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Moneysupermarket.com Financial Group

 

All Subjects> Analysis of Companies> Moneysupermarket.com Financial Group

S/M/402. Entrepreneurial Marketing

(2008, 2100 words)

The paper examines the entrepreneurial career of the leader of Moneysupermarket.com (Ms.com) in the context of the entrepreneurial marketing and SME theory. The role of online financial services and knowledge transfer partnerships is discussed.

P/EI/102. British Airways: comparative analysis of online ticket agents

(2005, 1500 words)

The paper examines the ways of buying tickets from British Airways (BA) comparing their website Britishairways.com and the online travel agent’s website Travelsupermarket.com. Differences between the two websites are outlined; their attractions for both, customers and BA, are identified.

 

 

 
 

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