The paper offers a critical evaluation of the leadership theory application in the Oracle Corporation examining the extent to which these theoretical approaches are relevant to the organisation. An in depth examination is conducted of the strategic leadership of one particular leader in the organisation analysing the effects of his leadership on the corporation.
This paper responds to the following brief: 'Critically examine an episode of strategic leadership for ORACLE Corporation (software). How would you characterise the approach of strategic change during this period and discuss its appropriateness to the issues faced by the organisation? Critically discuss the role of strategic leader in the change process. What were the implications of the strategic change for the core competencies of the organisation?' The paper examines strategic leadership at Oracle corp. It contextualises it with reference to strategic change through mergers and acquisitions – reflecting in part on the Oracle PeopleSoft merger. The paper uses leadership theories to evaluate strategic leadership in the wider context of the aggressive growth strategy of mergers and acquisitions- adopted by Oracle. The implications of strategic change on organisational competencies are reflected upon in closure.
The paper presents a marketing audit of the global software supplier Oracle reviewing definitions of audit, and conducting the company's PEST analysis, market analysis, industry analysis (using Porter's five forces model), competitors' analysis, etc.
The paper reports on the acquisition of PeopleSoft by Oracle reviewing the legal battles involved in the takeover, the impacts of the case on the rules of mergers and acquisitions, etc. The analysis of the software industry is conducted reviewing the greatest shares in the global software market before and after Oracle’s acquisition, etc. Opinions about Oracle’s motivations are reviewed; the strategies of both companies are discussed; the success of the takeover is evaluated using financial ratios analysis.
The paper reports on the application of RDMS (Relational Database Management System) introduced by the Oracle corporation reviewing Oracle’s background, competitors, technology, etc. The applications of Oracle in the oil and gas industry (in BP in particular) are discussed highlighting the obstacles in the implementation of the software.
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