C/FC/32. Store layout, design and Visual Merchandising at Hugo Boss

The paper looks at the high fashion clothing retailer Hugo Boss examining their floor space utilisation (FSU), layout rules, the issues of relationship management, visual merchandising, etc.

P/M/629. Hugo Boss: marketing strategies

The paper reports on the marketing philosophy and practices of Hugo Boss reviewing the company’s history and market features. The challenges of introducing the women’s range are discussed using marketing mix (7Ps) analysis.

C/M/117. Marketing Communications Plan for Hugo Boss

The paper is the complete Marcom plan for Hugo Boss Company based on the MCPF framework, which has been considered more relevant to use in compare to SOSTAC framework - full considerations and justifications of such decision are illustrated during the course of the marcom plan. The plan offers classic details such as, industry and company overview, context analyses, promotional objectives, communications strategy promotional methods, evaluation and control methods. The paper is finalised by the conclusion and future recommendations. It also includes a number of appendixes, containing essential information on the company, industry and academic background.